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Survival Skills: Income and Business Development in the Digital Age Exploring strategies to thrive—and not just survive—in an era of digital disruption and economic uncertainty Letter from the editor By Eva Read-Warden, AIA, Principal, ...
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by Jennifer Kretschmer, AIA With the current architect billing index trending downward in some markets and inquiries and backlog decreasing, architects may consider other ways to earn an income. So, what are some possible ways for an architect ...
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By Richard Friedman, Founder & President at Friedman & Partners AEC firms often re-examine and refine their mission, vision, or core values. Many firms do this during annual strategic planning, making a tweak here, a readjustment ...
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By Judy Sparks Walk into any design firm today, and you’ll hear a familiar refrain: “We’ve built our reputation on relationships and doing great work.” And it’s true. Architecture, at its best, has always been a relationship business built ...
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By Kristen Kautz These two shifts are the whole game when it comes to using AI successfully. When I talk about AI, I always start here. My philosophy is that AI creates a “super you.” You are not handing your brain over to a robot. You are ...
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Introduction by Rebecca W. E. Edmunds, AIA In the current professional landscape, the architecture and design industries are continually reshaped by forces like corporate mergers, acquisitions, and large-scale restructuring. While these periods ...
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Notes from the field Perhaps you’ve noticed that despite market uncertainties, everyone is busy. Pulling together the latest issue of PM Digest relied on tried and true writers who shared insights from the field on the value of client feedback, establishing ...
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By Matthew Szymanski, AIA AIA North Carolina Small Firm Exchange Representative AIA North Carolina Advanced Leadership Program, Steering Committee “Get things in writing” is classic advice for dealing with customers. Our firm recently ...
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By Richard Friedman, Founder & President at Friedman & Partners Client feedback is one of the most important and underutilized tools an AEC firm can employ. At my March 2025 presentation to AIA’s Large Firm Round Table Marketing ...
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By Rebecca W.E. Edmunds, AIA, MFA, 2026 PMKC Chair, with Google Gemini “ AI is less about automation and more about amplification. Done well, AI does not replace people, it empowers them to do their best work .” – Evelyn Lee, FAIA, ...
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Recruiting & Onboarding: What's Critical Now Onboarding is a critical part of recruiting and to creating an outstanding environment for new hires to thrive and for firms of any size to succeed. Leaders from across the country in all types and scales ...
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Brian Vitale, AIA. Co-Managing Director & Design Principal, Gensler, Chicago When planning and building a progressive, forward-looking vision for the success of your firm, the first step is bringing together the best industry talent who ...
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By Richard Friedman, Founder & President at Friedman & Partners Deloitte reports that 80% of Fortune 500 companies use personality tests for a variety of reasons, including recruiting, career planning, leadership development and team ...
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By Leah Alissa Bayer, AIA It’s challenging finding great employees to grow with your company for the long term. An increasing labor shortage only complicates the process. So, it’s important to make the right first impression. As more architecture ...
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by Eva Read-Warden, AIA, Principal-In-Charge, Arkitex Studio Intro Small and small-mid-size firm owners wear many hats and often struggle to find the time to develop a plan for acclimating new employees. Many of us wish people could walk ...
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By Jennifer Kretschmer , AIA, NCARB, LEED Green Associate; Principal Architect, JK/A The developing landscape of work has made remote staff an asset for architectural firms worldwide. For success with remote work, firms must adopt ...
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By Rebecca W.E. Edmunds, AIA, MFA, President, r4 llc A new—or not so new—conversation has emerged on AI in recruiting. An overwhelming chorus of articles tout AI’s potential to improve experience, efficiency, and decision-making. But every ...
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Practice content at AIA25

If you are coming to the AIA Conference on Architecture & Design (AIA25) this year (June 4-7 in Boston), there is an official PMKC event plus many more great sessions to consider! This guide provides you with an inside look at some of the sessions ...
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Technology in Practice One year after our 2023 Industry Changing Tech issue, we take an updated look at the ways technology is altering practice, including AI (Artificial Intelligence), robotics, and virtual systems. Letter from the editor ...
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By Rich Friedman , Friedman Partners A developing trend is the rising number of A/E/C firms with technology-based subsidiaries or divisions. This extends beyond the common tools used by architects and engineers, such as 3D modeling, ...
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