Introduction by Rebecca W. E. Edmunds, AIA
In the current professional landscape, the architecture and design industries are continually reshaped by forces like corporate mergers, acquisitions, and large-scale restructuring. While these periods of market consolidation can feel uncertain, they often become a powerful catalyst for change among talented professionals. For many who possess an entrepreneurial spirit and a deep-seated desire to control their own professional destiny, these moments of flux are the perfect prompt to take the leap: starting their own firm.
Launching an independent design or architecture practice is a monumental undertaking, driven by passion and expertise. However, the difference between a fledgling venture and a sustainable, successful enterprise often comes down to the foundational strategy. The harsh reality is that a brilliant portfolio alone is not enough. Success is not guaranteed by technical skill or raw design talent, but by a steady pipeline of work. Therefore, for any new firm to thrive—not just survive—marketing and business development must be integrated into the firm's strategic DNA from day one. These activities are not peripheral tasks for later, but core functions essential for establishing presence, securing commissions, and ensuring long-term viability. This set of resources created by the AIA Trust explores the vital steps and strategic mindset necessary for those thinking about starting their own firm, focusing on how a proactive approach to business development will define your path forward.
https://theaiatrust.com/thinking-about-starting-your-own-design-or-architecture-firm/
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A licensed architect, Rebecca Edmunds, AIA has devoted much of her career to an alternative practice model—providing leadership in creating consistent, comprehensive communications, branding and writing on design, management, leadership and technical performance for firms across the country. She also serves as a ghostwriter for architects nationally, which requires regular research into evolving design issues for health and wellness, K-20 education, urban mixed-use development and the workplace. This work informs her service on the Practice Management Knowledge Community and in various positions for AIA Virginia.
(Return to the cover of the January 2026 Digest)