Blogs

AIA Practice Management Digest - October 2025

By Rebecca Edmunds, AIA posted 10-30-2025
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Notes from the field Perhaps you’ve noticed that despite market uncertainties, everyone is busy. Pulling together the latest issue of PM Digest relied on tried and true writers who shared insights from the field on the value of client feedback, establishing a hub of process resources, growth through giving, and lagging adoption of AI in small- and medium-size firms. Letter from the editor By Rebecca W.E. Edmunds, AIA, MFA What aspects of practice management haven’t we touched in the last few issues? Many, I’m sure. This issue provides insight into a few ‘odd ball’ topics. But first, my brain was swimming with information after AIA25 ...
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Collecting, recording and integrating systems and standards into your firm’s culture

By Matthew Szymanski, AIA posted 10-30-2025
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By Matthew Szymanski, AIA AIA North Carolina Small Firm Exchange Representative AIA North Carolina Advanced Leadership Program, Steering Committee “Get things in writing” is classic advice for dealing with customers. Our firm recently learned this advice can be just as helpful regarding the firm’s internal systems and standards. At Arx Design Collaborative/Armature Design Build, a 20-person design-build partnership, we invested time into documenting our processes for new team members. Our initial goal was simple: improve our onboarding experience and for onboarding materials to be “clear and effective enough that new team members could contribute ...
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The undeniable value of client feedback

By Rebecca Edmunds, AIA posted 10-30-2025
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By Richard Friedman, Founder & President at Friedman & Partners Client feedback is one of the most important and underutilized tools an AEC firm can employ. At my March 2025 presentation to AIA’s Large Firm Round Table Marketing Forum , I shared how a good client feedback process benefits most practice management areas. When done sincerely and strategically, client feedback can reshape a firm’s internal practices, reinforce long-term relationships, drive smart growth and inform strategic planning. The value of the ask A critical takeaway is simply asking for feedback is itself an act of value. It tells your client: “Your opinion ...
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Why AI adoption remains a work in progress

By Rebecca Edmunds, AIA posted 10-30-2025
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By Rebecca W.E. Edmunds, AIA, MFA, 2026 PMKC Chair, with Google Gemini “ AI is less about automation and more about amplification. Done well, AI does not replace people, it empowers them to do their best work .” – Evelyn Lee, FAIA, NOMA, 2025 AIA President, "Amplification, not automation," AIA Architect, September 4, 2025 Artificial intelligence (AI) is reshaping industries worldwide. News of unprecedented efficiencies and innovation are everywhere. Many AIA25 sessions highlighted AI’s uses and value. Yet, in architecture, full AI adoption in business functions--I’ll leave the project design side to others--like finance, human resources, ...
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AIA Practice Management Digest - April 2025

By Rebecca Edmunds, AIA posted 04-24-2025
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Recruiting & Onboarding: What's Critical Now Onboarding is a critical part of recruiting and to creating an outstanding environment for new hires to thrive and for firms of any size to succeed. Leaders from across the country in all types and scales of practice share their thoughts on what’s critical in recruiting and onboarding now. Letter from the editor By Rebecca W.E. Edmunds, AIA, MFA Our PMKC leadership group has regular discussions about what is critical for architecture firms. Many of our recent discussions have centered on the importance of a solid, systematic and reliable onboarding process as part of recruiting. ...
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Recruiting and retaining the talent to take your firm further

By Brian Vitale, AIA posted 04-24-2025
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Brian Vitale, AIA. Co-Managing Director & Design Principal, Gensler, Chicago When planning and building a progressive, forward-looking vision for the success of your firm, the first step is bringing together the best industry talent who collectively reflect the firm’s culture and values. Diligent efforts to retain and recruit incredible talent with varied skills and tenures can support the growth needed to become a premiere architecture and design firm. Reports show that nearly 50% of new senior hires leave their firms within 18 months. This begs the question: What is involved in attracting and retaining exceptional design talent? The process ...
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Personality assessment tests: Infusing objectivity & insight into AEC firm team building

By Rebecca Edmunds, AIA posted 04-24-2025
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By Richard Friedman, Founder & President at Friedman & Partners Deloitte reports that 80% of Fortune 500 companies use personality tests for a variety of reasons, including recruiting, career planning, leadership development and team building. The global consulting group adds that there are approximately 2,500 such tests on the market. Some firms use these systems to screen candidates, guide interview questions, and provide pre-employment assessment of a potential hire’s communication style, problem-solving abilities, and adaptability. With the rise of remote and hybrid work models, personality assessments have become even more critical in ...
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Virtual onboarding for a distributed practice: Building connection and competency from day one

By Leah Bayer, AIA posted 04-24-2025
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By Leah Alissa Bayer, AIA It’s challenging finding great employees to grow with your company for the long term. An increasing labor shortage only complicates the process. So, it’s important to make the right first impression. As more architecture firms embrace flexible and remote work models, virtual onboarding has become a critical factor in setting up new hires for success. A structured, long-term, and intentional approach ensures new team members gain the technical tools to perform their jobs, form meaningful connections with colleagues, and embrace the firm’s mission, vision, and values. As a hiring expert for a fully remote firm for nearly a ...
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Small firm onboarding

By Eva Read-Warden, AIA posted 04-24-2025
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by Eva Read-Warden, AIA, Principal-In-Charge, Arkitex Studio Intro Small and small-mid-size firm owners wear many hats and often struggle to find the time to develop a plan for acclimating new employees. Many of us wish people could walk into our offices and immediately be productive, but this is not realistic! Let’s look at onboarding of recent graduates; though most of the concepts, if not the specifics, could apply to any new employee. Onboarding is more than showing people where to find supplies, learning how to fill out a timesheet, or training on BIM software. Onboarding merges new employees into your firm's culture and provides them ...
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Virtual onboarding: Best practices for virtual work environments & remote staff

By Jennifer Kretschmer, AIA posted 04-24-2025
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By Jennifer Kretschmer , AIA, NCARB, LEED Green Associate; Principal Architect, JK/A The developing landscape of work has made remote staff an asset for architectural firms worldwide. For success with remote work, firms must adopt effective onboarding strategies to ensure new remote-based hires feel integrated, supported, and equipped for success. A smooth and efficient onboarding process speeds up productivity and fosters a sense of belonging, which is vital for long-term employee satisfaction. Below are key best practices for onboarding remote staff, focusing on orientation, communication, mentoring, technology tools, and creating an ...
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Trends, pros & cons in A.I. for recruiting

By Rebecca Edmunds, AIA posted 04-24-2025
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By Rebecca W.E. Edmunds, AIA, MFA, President, r4 llc A new—or not so new—conversation has emerged on AI in recruiting. An overwhelming chorus of articles tout AI’s potential to improve experience, efficiency, and decision-making. But every discussion around AI is fraught with the challenges and concerns of jumping “all in.” I used NotebookLM by Google—yes, it’s AI—to help compile, sift through, and summarize the overwhelming number of articles on the subject. The AI generated content required extensive research, rewriting, and editing, providing an additional lesson on AI. AI adoption in recruiting varies by industry. Paychex.com states over ...
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Practice content at AIA25

By Emma Tucker posted 03-20-2025
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If you are coming to the AIA Conference on Architecture & Design (AIA25) this year (June 4-7 in Boston), there is an official PMKC event plus many more great sessions to consider! This guide provides you with an inside look at some of the sessions and events that PMKC members might be most interested in. If you work in a small firm, you might also be interested in the Small Firm Exchange's guide to Conference . PMKC events Thursday: PM Lunch EV124 | 12pm-1:30pm | $100 before April 9 / $115 after April 9 Today's practice leaders face a vastly changed professional climate post-recession and in the new millennium. During the Practice ...
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AIA Practice Management Digest - December 2024

By Rebecca Edmunds, AIA posted 12-13-2024
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Technology in Practice One year after our 2023 Industry Changing Tech issue, we take an updated look at the ways technology is altering practice, including AI (Artificial Intelligence), robotics, and virtual systems. Letter from the editor By Rebecca W.E. Edmunds , AIA, NOMA A year ago, AI’s potential impact on the profession remained, for many, ambiguous. Robotic construction seemed experimentation. Virtual work, more a hangover from the Covid pandemic than an established way of working. But technology moves forward even when we may be mired in the day-to-day requirements of running a practice and delivering projects. Numerous ...
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Technology as a competitive edge for AEC firms

By Rebecca Edmunds, AIA posted 12-13-2024
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By Rich Friedman , Friedman Partners A developing trend is the rising number of A/E/C firms with technology-based subsidiaries or divisions. This extends beyond the common tools used by architects and engineers, such as 3D modeling, CADD and BIM, to owning technology processes and products used in project delivery, traditionally a reimbursable item or subconsultant service. This article outlines some of the benefits and challenges of this growing practice, with examples from the experiences of two industry-leading firms that have made this leap. Opportunity Knocked Environmental Science Associates (ESA) is a 700-employee environmental ...
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To AI or not to AI?

By Rebecca Edmunds, AIA posted 12-13-2024
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By Karen Robichaud A question I‘ve been hearing a lot is: should I use AI in marketing? And the answer is, it depends. I ask, what challenge you’re trying to solve? AI tools are vast, and many have been part of our daily lives for so long we’ve forgotten that they are AI, like spellcheck. Others are emergent, like generative AI tools such as ChatGPT. When you’re considering using AI for marketing, I ask back, which tools are you considering and why? Again, what problem are you solving? Let’s break it down. Think about what kind of help you need. Here’s one example: Getting Organized Let’s say you need help getting organized ...
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Cultural change: Life first, then architecture

By Jennifer Kretschmer, AIA posted 11-21-2024
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How changing my firm to a virtual practice allowed for a fuller life. By Jennifer Kretschmer, AIA The pandemic altered many parts of architectural practice, but we are now well beyond looking at the last few years and believing that firms will go back to doing business and practice the same way they did before. It’s just not going to happen. Our profession has changed forever. And quite frankly, it’s for the best. Architecture’s culture of overwork is an obsession that has gone on far too long and is unsustainable. We ask a lot of our aspiring professionals, often leaving them with a poor work-life balance. They don’t earn the title ...
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Designing for a carbon-neutral future: The role of architects in early-stage design

By Cesar Escalante, AIA posted 11-21-2024
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By Cesar Escalante, AIA , 2025 Chair Technology in Practice Knowledge Community Introduction The imperative to achieve a carbon-neutral built environment has become increasingly urgent in recent years. As the primary creators of our physical spaces, architects hold a unique and pivotal role in mitigating the environmental impact of buildings. By integrating carbon analysis into the early stages of the design process, the profession can significantly reduce the carbon footprint of their projects and contribute to a more sustainable future. Embodied and Operational Carbon: A Primer Carbon emissions associated with buildings can be broadly ...
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AIA Practice Management Digest - May 2024

By Rebecca Edmunds, AIA posted 05-30-2024
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Research in practice As we head to AIA24, where a few of our contributors are speaking this year, let’s consider what research actually means in architecture and the why and how of adding research to your practice or partnering with a firm that does. Letter from the editor By Rebecca W.E. Edmunds, AIA, NOMA Our profession has a loose association with vocabulary. Just Google “misused words in architecture” for a taste of what drives those of us who take the definition of words seriously to distraction. I obsess over these misused words, and I’m not alone in wishing the profession would be more conscientious with the terms it adopts. ...
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An ambition-based approach to research in practice

By Rebecca Edmunds, AIA posted 05-30-2024
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By Rebecca Edmunds, AIA, interviewing Felix Kabo, Ph.D I spoke with Felix Kabo, Ph.D., Research Director at CannonDesign about the firm’s initiatives in research and his thoughts on what defines true research in practice. Rebecca Edmunds: Why does your firm devote resources to research? Felix Kabo: I came aboard because I recognized that research is critical to the firm's goals. CannonDesign is committed to a very clear ethos, or a philosophy or approach, called Living-Centered Design. Living-Centered Design basically fuses the best of human-centered and systems approaches to the design process. The firm is investing in research because ...
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