Architects launching their own practices or growing emerging firms understand the importance of strong marketing and business development. But building media visibility and professional recognition can also play a powerful role in accelerating growth - and even modest, strategic efforts can make a meaningful impact.
This webinar, presented by the AIA New Jersey Public Awareness Committee and moderated by a leading architect, will offer practical, real-world guidance for busy principals looking to raise their firm's profile. Featuring architects, a public relations consultant, and prominent design journalists, the panel will explore effective strategies and best practices for building a presence in relevant publications and enhancing their firms' prominence and searchability in key contexts, leveraging smart, time-effective tactics and their firm's own design assets.
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William J. Martin AIA
WJM Architect
Westwood NJ
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