Congratulations Michael on levelling up! No systems or strategies here, just mindsets.
1. I recall being worried about opening a small business because a lot of what I read / heard was that you would have to work really really harder than ever to make it on your own, but I was already working really hard; couldn't imagine what it would be like to work harder. That was a false premise - maybe those folks had easier jobs than I did; I worked hard then and work hard now and love it. Well 95% anyway, and I realize that half of the other 5% I "could" delegate to a 3rd party if I really wanted to, at some financial cost.
2. Many business advisors focus on keeping tight track of everything financial in order to ensure one's financial success. But that causes me stress, and I could always tell when a firm (either my own or my employer's) was doing well vs poorly without overthinking it. Sure I keep tabs on a very few KPIs but you don't HAVE to. I am doing just fine financially - yes I could do better but would I be happier? Only if someone else was doing the money-thinking.
3. In a micro-practice, the cash flow is highly variable with a weak relationship to invoicing. I liken it to flying a plane at low altitude over rough terrain in bad weather - as long as we only trim a few treetops and occasionally swoop up into the clouds, I'm OK with that. And if you can't stand that, then you can devote your energies to seeking a higher, smoother ride.
4. It's a big world, even in a small market. I initially suffered from a mean non-compete agreement and a litigious former employer, but there are so many other sectors and submarkets to discover. BUT there is also an astounding demand for bottom-feeding architects, which can be tough to avoid.
So the long and short is that you get to align your business with your values and interests. I choose to do a higher percentage of quality work for small nonprofits at tighter fees (because I love the personal touch and the impact) than would the architect who wants to be sure their work is cutting-edge publishable, or than the architect who has ambitions for expansion, scale, and steadiness.
Give me a call to catch up sometime!
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Scott Knudson AIA
Knu Design, LLC
Boyds MD
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Original Message:
Sent: 07-22-2025 09:05 AM
From: Michael Perez
Subject: I Never Wanted to Do This… So Naturally, I Started a Firm.
When I was in architecture school, "starting my own firm" sounded about as appealing as hand-drafting a life safety plan in ink. I watched classmates wax poetic about someday striking out on their own, curating bespoke client experiences, and crafting dream projects with absolute creative freedom. Me? I was perfectly content becoming a master AutoCAD draftsman, maybe even get a throne somewhere between 'Revit Jedi' and 'Plotter Whisperer.'
Fast forward 20 years. I've officially committed an act of professional madness: I stepped away from a leadership role in an established firm and started my own.
Here's what I've learned from the "holy crap, I guess I'm doing this" phase of launching a new practice:
Certifications are a maze: SBA 8(a)? Two-year wait. Minority-owned? Only really matters on SAM.gov. Combat-veteran-owned? That's my golden ticket. The rest is a scavenger hunt.
Defining my target market took real soul-searching: Federal and commercial work makes strategic sense, it's what I know, where my network lives. But my heart? It keeps one eye on hospitality projects, the kind where design and experience shake hands.
You don't have to do it all yourself: I've leaned into my existing tribe, friends and collaborators from past firms who contract as specialists. It's the Avengers, but for CDs and RFIs.
RACI matrices and insurance gymnastics are real: Wrangling contract roles, responsibilities, and coverage has been the most "fun" I've had since my last redline marathon.
Starting from scratch isn't just humbling, it's also weirdly liberating. The chaos is real, but so is the clarity when you finally define your purpose and crew.
So I'm curious, PMKC brain trust:
"What's one system, mindset shift, or strategy you put in place early in your practice that saved your future self from a world of hurt?"
Looking forward to learning from the scars and successes of those who've gone before!
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Michael Perez AIA
PMKC Leadership Group
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