Small Firm Exchange

I have worked with a publicist for the last four years who has encouraged me to step outside of the typical architect envelope to increase my social media presence as well as build my professional brand. I would be interested to hear from other small firm architects who have worked with a publicist and how that experience has been. Larger firms are lucky to have either the staff or budget to accommodate this. I am curious as to how smaller firms are handling this or if they are at all.

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Lawrence Paschall AIA
Spotted Dog Architecture
Dallas TX
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We do have a freelance publicist, that handles our social media posts, writes articles from interviews with our staff and pushes them out to media outlets.  It has been a great investment on our part to make sure someone is always thinking about pushing our brand and message/projects/accomplishments/etc. out to the social media and media world. 

 

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David Reed AIA
Reed Architecture and Interiors
Sapulpa OK
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Original Message:
Sent: 09-27-2023 11:43 AM
From: Lawrence Paschall
Subject: Architects & Publicists

I have worked with a publicist for the last four years who has encouraged me to step outside of the typical architect envelope to increase my social media presence as well as build my professional brand. I would be interested to hear from other small firm architects who have worked with a publicist and how that experience has been. Larger firms are lucky to have either the staff or budget to accommodate this. I am curious as to how smaller firms are handling this or if they are at all.

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Lawrence Paschall AIA
Spotted Dog Architecture
Dallas TX
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