A while back I posted about AI more as curiosity than strategy. Since then, it’s quietly become part of how I run my practice. Not as a replacement for thinking, but as an amplifier for it. The AIA and NCARB both point out that AI is most valuable when it augments decision-making, not replaces it and that’s exactly how I’ve approached it: a tool to compress time, explore more options, and sharpen communication, while still owning every outcome.
My workflow now starts earlier than it used to. Networking and business development are no longer just conversations, they’re supported by tools like ChatGPT to refine messaging, draft outreach, or even pressure-test ideas before I say them out loud. From there, I’ll use platforms like Archsynth or Midjourney to quickly visualize concepts, not as final design, but as a way to accelerate alignment with clients. Meetings get captured and distilled through tools like Plaud, turning conversations into usable action. And on the creative side, I’ve even used AI for things like humor, storytelling, and voiceovers through ElevenLabs or early explorations with Sora, because sometimes the fastest way to connect with a client is clarity, not complexity.
Where it really starts to click is in the middle and end of projects. AI helps me organize notes, structure drawings, and even think through coordination or code questions faster, freeing up time to focus on judgment, not just production. That lines up with what we’re seeing across the industry: firms are using AI to automate repetitive tasks, improve research, and streamline delivery, while architects stay firmly in control of the decisions that matter. I’m still early in figuring this out, but the pattern is clear, AI isn’t changing what we do as architects, it’s changing how quickly and clearly we can do it. Curious how others are threading it into their own workflows.
Claud, Gemini, Notebook LM, ChatGPT, Midjourney, Plaud, Otter AI, Archsynth, Elevenlabs, Sora... and many more!
Where have you found AI adds the most real value in your workflow and where does it still fall short of how we actually practice architecture?
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Michael Perez AIA
PMKC Leadership Group
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