This article hit the nail on the head. The general public is sometimes amused, and sometimes sick and tired of the arrogance and insensitivity architects display through our designs and what we glorify as superb design. Looking at most architectural magazines and you will see that they are right. With few exceptions, the architectural elite perceive our designs so differently from the rest of the world, that we have lost credibility with the general public.
Obtrusive, cold and impersonal designs are lauded as wonderful examples, particularly in residential architecture where we should be the most sensitive to the human interface with our work. Real people live and work in these buildings and communities we create. We do a great disservice to our world when we fail so miserably to address the real world needs of humans and the impact of our work on their psyche. The schools that reinforce and teach the approach to design as stand-alone sculpture are obviously in part responsible for this condition, but we can influence that by what we do in real world practice and by what we choose to give awards to.
We have for so long been looking at our own press releases that we assume that the critical voices out there must be wrong. It is so much more comforting to hear one another say how wonderful these designs are, that listening to other voices that may disagree with us is almost impossible. We either cannot hear them, or we choose not to listen.
If we want to regain credibility and respect in the communities where we serve, and have a stronger voice at the table when influencing cities, we must start treating design as a more human endeavor. Design for people to enjoy with texture, warmth, and grace. Design to accommodate people and their activities, not to intimidate and alienate. Get over yourself and listen to the voices that cry out for warmth and facility. You might not get an award from the AIA, but you will discover a way of designing that makes clients happy and the world a better place!
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Gary Nicholson AIA
Nashville TN
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