Just as with the recent discussion about 'multipliers', I think the best sources for financial and practice information (at least what I rely on) come from annual surveys of the A/E industry conducted by firms specializing in A/E, like ZweigWhite or PSMJ. ACEC also conducts a lot of annual surveys. (I have seen people mention AIA financial surveys, but I can't recall seeing one.)
The thing about surveys, though, regardless of the source, is that they are only as good as the questions they ask (do they conform to A/E industry standards), and
most importantly, the number of firms that respond to them. Without a lot of responses, the data just do not achieve high levels of statistical significance. A few hundred responses may provide results adequate to for some level of significance for national averages, but not if you want to start dissecting and segmenting results by region, firm size, specialty, etc.
By coincidence, ZweigWhite is currently conducting its 2011 Financial Performance Survey. If we want better information about our industry, we must participate, and provide the levels of information necessary to help us.
I strongly request that all of you, every firm, participate in surveys, as it is the only way any of us ever will be able to answer the types of questions we are asking here.
For this particular survey, go to
www.zweigwhite.com/t-survey-participation.aspx. This survey is open only for a couple more weeks, but it means that, within a couple months, we will have much better, more accurate information for, and knowledge related to trends including, 2010.
An additional note of interest: Rather than continuing its own annual survey, ACEC is now collaborating with ZweigWhite on the Financial Performance Survey in order to help both groups get higher response levels. Our particpation will better help architects, too. Architecture firms have always been recruited by ZweigWhite to participate in surveys. ACEC will bump up overall response levels, bringing in many more responses from their
A/E and E/
A member firms. The more our firms participate, the survey results can only get better.
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Michael Webber
CFO/Principal
A/E Finance
www.aefinance.net
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