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Job Titles

  • 1.  Job Titles

    Posted 09-25-2013 05:58 PM
    In my last firm, we called a non-licensed professional a "Project Leader".
    They were equivalent to a Project Architect

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    Richard Matteo AIA
    Specification Writer
    STV Incorporated
    Irvine CA
    -------------------------------------------
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  • 2.  RE:Job Titles

    Posted 09-26-2013 04:43 AM
    Job titles in a professional setting and within your states licensing guideline can be difficult. You need to read your states rules and regulations first. It is real tempting to reward employees with a title......but consider what the public / your clients perception will be of the title. The reason so many young emerging professionals ran to the "LEED AP" designation was not only the good aspects of the USGBC program......but they wanted a "title" behind their name that represented to the public that they had obtained a professional status. All employers of young architects face this dilemma but are bound by our licensing statutes not to misrepresent to the public what our staffs really are and can do. It is interesting to note that contractors are now using the titles such as "project executive". Now what is that? We know that the old terms of draftsman, or CADD operator are outdated as is the tern secretary. An AIA task force should address your question for the entire profession. We have deans of architecture schools that never passed the professional exam and thus have no title beyond that of Dean. And, face it, we have talented people in the profession who don't want to take the ARE for some reason and they do important / critical work everyday in offices throughout this country. Yet their employers struggle to differentiate them from a new graduate. Guess I should stop here........but, as very creative people.......we haven't figured out how to give our staffs professional .....yet not really professional titles. Oh, and yes, have any of you encountered project managers that have no real architectural experience being hired to manage you and your project??? We really need to address the larger perspective. ------------------------------------------- Richard McNeel AIA JBHM Architects, P.A. Jackson MS ------------------------------------------- ------------------------------------------- Richard McNeel AIA JBHM Architects, P.A. Jackson MS -------------------------------------------
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  • 3.  RE:Job Titles

    Posted 09-30-2013 07:55 AM
    It appears there is some confusion over job title versus labor category.  A title is earned by promotion through recognition of accomplishment by the firm leadership.  A labor category is the function the individual performs in their day to day duties on a project.  If the person is licensed, they can be categorized with a term that includes architect.  If they are not licensed, they cannot have a term that includes architect in the labor category.  I am not sure there is such a fuss over this.  If a person wants to be called something to feel special, they need to do what is required to be called something special.  Don't throw around titles just to make someone feel good.  Make them earn it.
    -------------------------------------------
    Kerry Hogue AIA
    HKS, Inc.
    Dallas TX
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  • 4.  RE:Job Titles

    Posted 10-01-2013 05:55 PM
    Your are correct.  There are really only two professional categories for architects, licensed architect or intern architect.  Some firms do employ CAD drafters, but this is less common today than it was 50 years ago, and in my experience, the term is primarily used in engineering firms who continue to use these services and international firms that provide " cad drafting" services such as those in China, India, Costa Rica and other parts of the world to allow major firms to compete globally.

    The focus of this discussion is on internal titles to clarify the roles of staff on projects.  If you have a small firm it may not be relevant.  But as a firm grows and takes on more staff it is useful to have titles for staff roles to assist in staffing and planning projects.  A small project may have a project architect that designs, develops the contract documents, performs construction administration duties and project management, short of negotiating and signing contracts.  A larger firm may have a project designer, senior design and design principal just manage the design of the project, while supported by a technical coordinator and project technical architects and a senior project manager and project managers,   An architectural firm of 25 may have two levels, project architect (licensed) and staff architect.  Some projects may have teams of a 100 architects or more, with projects broken down into sections with multiple levels of staff or even multiple architectural and engineering firms (City Center in Las Vegas, Canary Wharf in London, Olympic Complexes, etc.) its all a matter of managing the scale of projects effectively.

    When I sit in a staffing meeting and we talk about the needs of various team members for a project, we refer to them by their internal titles and type of experience in order to provide the appropriate team for a project.

    -------------------------------------------
    Peter Leoschke AIA
    Mead & Hunt Inc
    Madison WI
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  • 5.  RE:Job Titles

    Posted 09-26-2013 07:41 AM
    This is an interesting discussion and goes toward the larger issue of respect in our profession. Even "interns" have intense education and experience and skills. To me, the term drafter completely demeans them, the profession and the image we should portray to the world about architecture and what riles we play. In my firm, every full time "intern" is a member of the AIA, as an Associate Member. Thus, their title is: Jane Smith, Associate AIA This small expense to my firm has multiple benefits. Employee self respect Employee loyalty to me as well as the larger AIA Interns participate in AIA functions interns participate in IFP and pursue licensure Firm gains respect for AIA status Clients perceive value and respect in AIA membership of entire team Billing rates can be higher as a result This in turn benefits the entire firm Adding a business card for the intern with their credentials further increases the return on the firm's investment. All those vendors, all those AIA gatherings...your firm name/logo is on your intern's card with their credentials. A win win situation all around. ------------------------------------------- Carol Kurth FAIA FAIA, Principal Carol Kurth Architecture, PC Bedford NY -------------------------------------------
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  • 6.  RE:Job Titles

    Posted 10-02-2013 05:36 PM
    I see nothing disrespectful or demeaning about "intern." It's used in hospitals, clinics, law firms and other businesses everywhere to described educated, skilled individuals without any negative connotation. Similarly, I find nothing disrespectful or demeaning about "drafter." It describes a function. If it doesn't adequately describe the function of the title-holder, then by all means use something else, but there is no dishonor in being a drafter.

    -------------------------------------------
    Sean Catherall AIA
    Architect
    Herriman UT
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  • 7.  RE:Job Titles

    Posted 10-03-2013 05:57 PM
    I see nothing wrong with using the term "Intern", however I would be careful using the term "Intern Architect", as most state licensing laws prevent you from using a term including the word"architect" where that person is not licensed.

    -------------------------------------------
    Richard Matteo AIA
    Specification Writer
    STV Incorporated
    Irvine CA
    -------------------------------------------






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  • 8.  RE:Job Titles

    Posted 10-04-2013 05:37 PM
      |   view attached
    In September, 2008 I authored an article for AIArchitect titled "What's in a name?" (see attached).  At that time, 5 years ago, there were just 20 states which prohibited the use of any form of the word "architect" for indivudals not licensed as an architect.  30 of the 50 states allow for either "intern architect", "architectural intern" or some other title such as "architect-in-training."  AIA also has a position statement of the topic which advocates for the use of these terms.

    -------------------------------------------
    Daryl Bray AIA
    SGA Design Group, P.C.
    Tulsa OK
    -------------------------------------------






    Attachment(s)

    pdf
    whats_in_a_name1.pdf   174 KB 1 version
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  • 9.  RE:Job Titles

    Posted 10-04-2013 05:38 PM
    I'm afraid the horse is long gone from the barn, yard & county with regard to protection of the term "architect." I am continuously dumbfounded as to why our supposed representatives at the AIA legal team have sat on their (our) hands for over ten years -  instead of lobbying madly to the State regulatory agencies -  in protecting the Legally-Defined Term "Architect" from the high-tech industry's subversion.

    Maybe we should just start calling ourselves doctors or lawyers. Oh, sorry, those licensed professions have active professional associations that protect their titles from such malpractice...

    -bdb

    -------------------------------------------
    Bruce Bradsby
    bdb/a
    Piedmont | Bangkok

    -------------------------------------------






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  • 10.  RE:Job Titles

    Posted 10-04-2013 05:45 PM
    We refer to our architecture degreed, career track, IDP, non-registered employees as "architectural designers".  For those joining AIA as Associate AIA members, we place that designation on their business cards, email signatures, etc.  Upon passing ARE, they are promoted to project or design architect.  We hold the designation of "intern" for our summer college interns.

    -------------------------------------------
    Michael Hein AIA
    Principal
    Jacobs
    Saint Louis MO
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  • 11.  RE:Job Titles

    Posted 10-04-2013 07:47 AM
    Well said Sean.  Titles are earned.  Labor categories define what the person does.  If an individual feels demeaned by reality, they can go to another firm that practices title inflation.  Or they can work hard and advance.  Their choice.

    -------------------------------------------
    Kerry Hogue AIA
    HKS, Inc.
    Dallas TX
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  • 12.  RE:Job Titles

    Posted 10-10-2013 11:31 AM
    Here's another perspective.  Job titles should be outwardly focused and strategically marketing- and client-focused driven.  When I had my 40-person architectural firm, we changed people's job titles based on the role each was fulfilling on a specific project.  Someone might have been a Project Designer on one project while simultaneously a Healthcare Planner on a different project.  Others were Construction Administrators on one project while Project Managers on other projects.

    By varying job titles, a firm achieves numerous objectives: 1) conveys to clients what role someone is serving on behalf of the client, 2) strips away the petty politics within in office pertaining to titles, and 3) enables a firm to bill people at different rates depending on what they are actually doing. 

    As long as titles do not violate state practice acts, they should be based on what serves the firm best.  The most desirable staff are more motivated by the responsibilities and opportunities they are given than by job titles.  If someone is hung up on a job title, I suggest "Ex-Staff Member."

    -------------------------------------------
    Michael Strogoff, FAIA
    President, Strogoff Consulting, Inc.
    Mill Valley CA 94941
    Michael@StrogoffConsulting.com
    -------------------------------------------






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  • 13.  RE:Job Titles

    Posted 10-07-2013 12:03 PM
    Being a younger professional, my perspective on this matter may be a little different than most.  There is nothing wrong with the term intern inside our profession.  The issue with the term is really an issue with the general public and our client's understanding of what the term means.  When I was an intern, I did not like using the term with people that didn't understand the professional structure of the profession.  It is seen equal with drafter and it shouldn't.

    Our profession isn't as widely understood as the healthcare/law professions.  So yes, "intern" is condescending.  

    One of the biggest issues in our profession is not the term "intern", but the term "architect".  Everyone in the world can use the term "architect" as a signifier of someone that can design something, everyone except people that go to architecture school.  I understand that inside the construction industry, we want to protect the public by not allowing interns to use the term "architect" unless they earn their license.  At the same time, a data system engineer can legally use the term architect without any other earned qualifications.  We as an institute, should stop the legal use of the term architect for everything other than a person that is licensed to practice architecture.  


    -------------------------------------------
    Justin P. Zahner, AIA LEED® AP BD+C

    Eley Guild Hardy Architects PA
    1091 Tommy Munro Dr
    Biloxi, MS 39532
    T 228.594.2323
    F 228.594.2223
    www.eleyguildhardy.com

    -------------------------------------------






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  • 14.  RE:Job Titles

    Posted 10-07-2013 09:06 PM
    I love the discussion within this conversation, but I would like to point out that no one is responding to Justin's question regarding the bigger picture. Which - in not so many words is... Should we continue to uphold the barriers to the title within our own profession, when other industries use it so freely?

    Why can't architecture school graduates not be called architects, when anyone (even those without degrees) can be called software architects, etc...? I believe that was the larger question he was trying to ask.

    Here's an interesting fact. Did you know that a licensed architect and past dean of an accredited architecture program coined the term Information Architecture - which is in fact why a large portion of software architects call themselves software architects? 

    The individual? Richard Saul Wurman founder of the infamous TED Talks and past dean for Cal Poly Pomona's College of Environmental Design. He coined the term in 1976.

    Are we holding on too tight to a title?

    -------------------------------------------
    Evelyn Lee, AIA
    Senior Strategist
    MKThink
    San Francisco CA
    -------------------------------------------
    Chief Curator, Practice of Architecture
    www.practiceofarchitecture.com





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  • 15.  RE:Job Titles

    Posted 10-08-2013 05:35 PM
    Sorry, I had a double negative in a sentence - and I apparently do not know how to follow the discussion forum to understand who actually posted the original post.

    Best -
    Evelyn

    -------------------------------------------
    Evelyn Lee AIA
    Senior Strategist
    MKThink
    San Francisco CA
    -------------------------------------------
    Chief Curator, Practice of Architecture
    www.practiceofarchitecture.com






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  • 16.  RE:Job Titles

    Posted 10-09-2013 05:44 PM
    That is one of my pet peeves when looking for a job.
    When the term "architect" or "Architect" is typed in the search engine, at least 3/4 of the job postings have nothing to do with the paractice of architecture and building design.
    I feel that the term architect is used way too loosely for things other than building design..

    -------------------------------------------
    Richard Matteo AIA
    Specification Writer
    STV Incorporated
    Irvine CA
    -------------------------------------------






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  • 17.  RE:Job Titles

    Posted 10-10-2013 11:31 AM

    Here's another perspective.  Job titles should be outwardly focused and strategically marketing- and client-focused driven.  When I had my 40-person architectural firm, we changed people's job titles based on the role each was fulfilling on a specific project.  Someone might have been a Project Designer on one project while simultaneously a Healthcare Planner on a different project.  Others were Construction Administrators on one project while Project Managers on other projects.

    By varying job titles, a firm achieves numerous objectives: 1) conveys to clients what role someone is serving on behalf of the client, 2) strips away the petty politics within in office pertaining to titles, and 3) enables a firm to bill people at different rates depending on what they are actually doing. 

    As long as titles do not violate state practice acts, they should be based on what serves the firm best.  The most desirable staff are more motivated by the responsibilities and opportunities they are given than by job titles.  If someone is hung up on a job title, I suggest "Ex-Staff Member."

    -------------------------------------------
    Michael Strogoff, FAIA
    President
    Strogoff Consulting
    Mill Valley CA
    -------------------------------------------






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  • 18.  RE:Job Titles

    Posted 10-08-2013 09:34 PM
    When you peel back the nuanced layers of marketing, emotion and business positioning, licensure is at the core of what it means to be a professional, whether doctor, attorney, or architect.

    Licensure is foundationally based on protection of the public health, safety and welfare.  Anything less and it would be merely a marketing advantage that would constitute restraint of trade.  

    The responsibilities that go with the term Architect are monumental, and inescapable; crystallized in that moment when a single individual becomes responsible for protection of the public interest in shaping of some part of the built environment by affixing their signature and seal to a set of construction documents.  



    -------------------------------------------
    Michael Malinowski AIA
    AIA Director - California Region
    Applied Architecture, Inc.
    Sacramento CA
    -------------------------------------------






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  • 19.  RE:Job Titles

    Posted 10-08-2013 05:47 PM
    Justin, 

    I share your frustration. We do, indeed, have a conundrum. The nomenclature "architect" once upon a time was a title hard-earned and well respected. It is now randomly used by miscellaneous techno-geeks who may be competent within their own realm, but are certainly not architects. 

    We, the greater architecture community, and our association, the AIA, have utterly failed to protect this moniker. Many of us (me included) shouted loudly from the housetops as we saw this begin to happen. Our cries fell on deaf ears within the AIA. 

    I do not know if it would now be possible to reverse the damage done - we may have lost the window of opportunity. 

    I agree that it is ironic (and unfair) to those trained in [real] architecture that they are constrained in the use of "architect". Mixed emotions here on that. Having earned that title, I'd like it to mean something and understand many of us not wanting to confer knighthood upon those not yet licensed. At the same time, "intern" doesn't quite get it for those who have completed their degree work and are yet to be licensed. 

    The medical world has PA's; Physician Assistants. The legal world has ParaLegal as a title. PhD's have ABD (all but dissertation) designations. Surely this creative bunch of architects and should-get-your-license-as-soon-as-possibles can come up with some title that is fitting. 

    Lets get creative here! WA? Wanna-be Architect? OK... that's not quite the respect we're looking for, but funny. AIT? Architect in Training?
    GA? Graduate Architect? What's your idea? Those who've graduated deserve respectful titles. Those who are licensed deserve a title differentiating their accomplishment. 

    And yes... YES!... the AIA needs to grow a pair and make right the wrongs of allowing the term "architect" to be cheapened. They just might get a bunch more of us licensed folks to re-up their memberships. If the AIA ever reads these posts, its rare. There have been a few AIA staffers who have attempted to help, but they soon disappear... are AIA upper ranks squelching their efforts to be of service to the membership? No idea. I just observe that the "official" statements regarding this issue, in this person's opinion, are unacceptably weak. 

    If you are able to research some of the battles we fought early on in this issue, you'll find them interesting. 

    And no...NO!... technogeeks are NOT ARCHITECTS!  Get the degree, do the IDP hours, pass the test... and then use the term. Challenge AIA to search for jobs under "architect"... they have no idea how to respond to the obvious failure to protect the term. 

    Keep up the fight. 

    -------------------------------------------
    John Hrivnak AIA
    Principal
    Hrivnak Associates, Ltd.
    Saint Charles IL
    -------------------------------------------






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  • 20.  RE:Job Titles

    Posted 10-09-2013 05:48 PM
    As a small starting point, and depending on the state(s) you have professional status in, perhaps just adding "Registered Architect" or "Licensed Architect", along with the state(s), would be a start.

    All of the network, systems, (insert name of software here), etc. "architects" can't top us on that one.

    And if they happen to try -- voila, report them to your state board.

    -------------------------------------------
    Joel Niemi AIA
    Principal
    Snohomish WA

    -------------------------------------------






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  • 21.  RE:Job Titles

    Posted 10-10-2013 07:00 PM
    In the State of Missouri it is a class A misdemeanor for a person who "uses or employs titles defined and protected by the chapter".  The practice of architecture defined includes a person "who uses the title "architect" or the terms "architect" or "architecture" or "architectural" alone or together with any other words other than landscape that indicate or imply that such person is or holds himself or herself out to be an architect.

    Complaints must be filed with the State board for investigation.  To protect our profession we must not be complacent in reporting violations.

    -------------------------------------------
    Thomas Roof AIA
    President
    TXR Architects + Constructors
    Sunrise Beach MO
    -------------------------------------------






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  • 22.  RE:Job Titles

    Posted 10-08-2013 06:10 PM
    We do need to hold tight to the term architect as much as we can.
    We need to identify anyone using the term without a qualifier to the State Licensing Board or whatever it is called in your state.  Yes we lost the battle of having people adding qualifiers and boards not enforcing it.
    I have not been popular in some meetings or with some people because I speak up when someone who is not licensed refers to themselves as an architect or call what they do architecture.  Most people understand when you explain that architects have specialized training, passed a series of tests and continuing education to protect the public health safety and welfare.
    You are not qualified to do these things when you graduate from school.  There is much learning left after graduation.
    The issue on titles for us is not always driven by the employee but in our case by management.  We want to the client to be comfortable with the person who has worked eight or ten years that running their project.  They have different capabilities from an intern just a couple years or less out of school.  We struggle with what to call an architectural graduate who after eight years shows no interest in registration.  To me they are not not interns because they do not intend to become an architect.  Some people in this position can be your best employees capable of running projects with some guidance.  I dislike the term designer because often they deal with the details and are active through construction.  Associate causes problems because that typically was a stepping stone to principal.  I had not thought about using the term job captain which described these individuals when I started out.  
    They do all all use the term Associate Member AIA on their business cards.  That and member are the only two descriptions that AIA has left because someone got upset.  Of course, being the institute we want no one upset and we should live in an idealized world where all interns want to be registered and do so quickly. 

    -------------------------------------------
    Robert Carlson AIA
    Principal
    Carlson Design Team PC
    Iowa City IA
    -------------------------------------------






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  • 23.  RE:Job Titles

    Posted 10-09-2013 11:27 AM
    I strongly agree with Robert, John, Justin, and everyone else who is completely frustrated with the annexation of the title 'Architect' by IT professionals, governing bodies (ie: the "Architect" of the legislation) and other factions. I am equally frustrated with the AIA for not pursuing the misuse of the title. As was stated, perhaps we are all to blame for allowing this misuse in the beginning, but I think we all realize that overuse of the title diminishes the standing of any individual who is legally entitled to call themselves an Architect. We need to pursue those who misuse the term, educate them as to why they cannot use the term, and make sure the misuse does not continue. The side effect of a push of this manner would be an elevation of who we are, what we do, and, hopefully, increased respect.

    This intent of this thread was to understand what to call people who cannot legally use the term Architect. As was stated earlier, other professions have para-professionals who can obtain a title in their field with a limit of responsibilities under the guidance and oversight of a licensed qualified professional. Architecture needs para-professionals. The AIA should push for the creation of a new title that recognizes thousands of people who work under the supervision of an Architect. The idea here is NOT to give another party the ability to take work away from the Architect, but to recognize individual time and or experience in the field as well as set guidelines for how to achieve this title. An education or experience prerequisite, satisfactory completion of an exam, continuing education requirements, and re-certification may all be part of the process / procedure. In addition, knowing when to say, "I am not qualified to complete this task" is a necessary aspect of the title. For example para-professionals should not be qualified to size structural members or interpret building codes. These items will need to be referred to the Architect. It is the Architect who is ultimately responsible, indeed liable, for the final product.

    It is true that some people who have worked in the field for many years will not pursue a title that ranks them below an Architect, but that is their choice. These individuals will still be lacking an official title.

    First, I call for a push by the AIA to first stop the misuse of the title we all worked so hard to achieve. I do not believe 'education' is enough to stop the misuse. Instead, legal action either by the AIA or state governing bodies is the only solution to achieve this AND to elevate the respect and understanding of a legal, qualified Architect.

    Second, I call for the development of a new group of para-professionals who work under the supervision of an Architect. 

    Third, we should ALL stop the misuse of the term whenever possible. Speak up in meetings, reply to e-mails, and even possibly respond to adds that incorrectly use the term. Imagine for a second this scenario: If 100 Architects responded to an add for a "Systems Architect", and in the body of the response used text explaining what it takes to become an Architect, what happens to people who misuse the term, and requesting a re-posting of the add with a legal title. That employer would QUICKLY change their posting.

    -------------------------------------------
    Christopher Collins AIA
    Firm Owner/Architect
    Christopher JP Collins Architects
    Warwick NY
    -------------------------------------------






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  • 24.  RE:Job Titles

    Posted 10-10-2013 05:33 PM
    I don't completely disagree with Christopher's points, in fact he is spot-on with most of his well-written letter.  However his third point in my opinion amounts to complaining to the wrong entities.  Before going to an accredited architecture school I worked in the telecommunications field - which is one of the chief offenders of misuse of the term "architect".  I feel we could complain to them, software companies, etc for the next years and get no where fast.  These firms have much more time, money, and energy vested into their job titles and employee systems than we as an industry probably muster.

    I fully support the idea that we should correct societies' misuse of the term architect but not to the point of being snobby or rude.  A simple explaination will do.  But I'd discourage spending much time and effort (and money) going against deep-pocketed companies who probably don't really care.  Do spend the time and effort and money (AIA this is directed at you) to market US as a profession to society, as licensed professionals, so we can build our credientials nation-wide.

    I'd also love to see where Christopher's suggestion of a para-professional job title goes.  I'm tired of telling even the contractors I work with that our firm's interns aren't really interns, they just don't have their license yet.

    -------------------------------------------
    Dan Eckelkamp, Architect
    Dallas TX
    -------------------------------------------






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  • 25.  RE:Job Titles

    Posted 10-10-2013 05:47 PM
    Really unbelievable this need be said......but true!
    Maybe we could take the economy hostage, deny climate change, and join the wealthy.....as well.

    -------------------------------------------
    William Freimuth AIA
    Architect
    William Freimuth Architecture, PC
    Farmington NM
    -------------------------------------------






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  • 26.  RE:Job Titles

    Posted 10-10-2013 06:46 PM
    Re misappropriation by others of the title "Architect" (e.g. George Bush calling Karl Rove "the architect of his reelection campaign"), it might be more useful to suggest labels other than "architect" for these uses, instead of just saying don't do it.  Perhaps the misusers just don't know what to call themselves and would welcome a snappy title for themselves.  Instead of AIA pursuing legal action (which should be preserved for illegal practice of architecture, which this title misuse is not), publish a list of the common misuses with a corresponding substitute title, such as "System Designer", or even "System Guru" for the computer crowd.

    Architects pride themselves on their imagination.  Put yours constructively to work instead of pointless griping.

    -------------------------------------------
    Sidney Delson, FAIA Emeritus
    East Hampton NY
    -------------------------------------------






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  • 27.  RE:Job Titles

    Posted 10-10-2013 08:06 PM

    This discussion, unfortunately, re-surfaces in this forum every 18 months or so.  I have a "special" relationship to the issue in that my spouse's resume has shown the term "System's Architect" or "Solution Architect" for about the last 20 years.  She is a high-level IT Executive.  This descriptor for her is absolutely correct.  It perfectly describes what she does, and in doing so, it pays tribute to the long history of our work in the bricks-and-mortar world.

    I will cut to the chase:  our profession has about as much chance of claiming ownership to the term Architect as the medical profession has of fighting RugDoctor for using that term, or of fighting Julius Irving for being called "Dr J".  It would be a silly use of the AIA's scarce resources to challenge this.  I can think of about 8 things the AIA should pursue before even thinking about this.

    Rather, we should use the IT world's adoption of the term as some free marketing or cross-marketing.  The fact is that there are many analogies between software development and building development.  Broadly speaking, we take human needs (let's call that "software") and create built environments that solve specific problems for those humans (we marry the software with the hardware).  This is exactly what a "System's Architect" is trained to do in the digital world.

    I strongly wish that the general public understood this as the key role of the Architect.  Instead, we are constantly considered to be dreamers and impractical abusers of our client's funds.  If we start to publicly fight with the IT world, we will simply and grandly reinforce that perception, because we will be seen as self-centered, rather than worldly experienced.  We will do better if we used terms that specifically define our work, like:

    Space Programming, Environmental Design, Building System's Integration, Construction Administration, etc.

    Let's be the architects of the public's perception of us.

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    William Adelson AIA
    Solar Energy Champion
    West Coast Iron, Inc.
    Spring Valley, CA
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  • 28.  RE:Job Titles

    Posted 10-11-2013 09:03 AM
    Christopher,

    It could be worse......you could be a Physician driving past the Dr. Pizza shop.



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    Gary Shafer AIA
    Professor Emeritus of Architecture
    Starkville MS
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