What is your firm brand? How does it drive the firm, or does the firm drive the brand?
Ayers Saint Gross
I am not sure it is exactly a brand, but rather an ethos in how we operate. We pride ourselves on being experts and bringing our years of experience to our clients, serving as trusted advisors. As a firm, we focus on mission-driven clients, with the bulk of our projects in higher education. Our goal is to bring our experience on other campuses to our new clients, but also realizing that every situation has its unique complexities. Our work ranges from space analytics, to campus master plans, graphics and wayfinding, to appropriate classroom, housing, and dining solutions, and more.
DLR Group
DLR Group’s brand is our firm promise to “elevate the human experience through design.” This is an inspiration brand. The brand message focuses on people. The people, both employee owners and our clients, drive the brand. Our brand tagline is “listen.DESIGN.deliver” which succinctly expresses the process we employee to fulfill our brand promise.
Knu Design
Our clients expect sensible solutions. We help them enjoy their medicine by bringing confidence (rooted in experience) so they are comfortable taking risks and we can all have fun in the process. They come back because the results elevate their experience and move humanity forward.
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Moody Nolan
Moody Nolan’s brand is “Responsive Architecture”, meaning we need to be responsive with clients, people, projects, communities, and engagement. This mantra is the firm’s soul.
It is so ubiquitous that it is a perfect balance between brand driving the firm and the firm driving brand. And yet, we always need to question if were able to be responsive and if we are able to create a culture that enhances responsiveness.
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Populous
We design the places where people love to be together. A sense of togetherness and enjoying the place you’re in and the people around you are what has driven the firm, the types of projects we pursue and how we’ve worked together since day one. Populous is the firm that it is today because of the people and has experienced great success by making sure our care for people translates through to the places we create.
(Return to the cover of the 2018 PM Digest: Firm Culture)