Day 2 of Architecture Exchange East. An interesting discussion to which architects can relate.
PMKC Town Hall Meeting: What Are Your Best Practices?
Join the AIA’s Practice Management Knowledge Community’s Advisory Group for a series of insightful presentations and a lively discussion about the future of professional practice. Share your perspectives, ask questions, and hear what your peers have to say.
Presented by the PMKC Advisory Group:
Ray Kogan, AIA
Scott Kuehn, AIA
Donald Simpson, AIA
Rena M Klein, FAIA
www.aia.org/pm
Here are some of the ideas discussed:
Benefits: “cheap is good, free is better”
8K members
Dedicated to sharing practice management knowledge
PM Digest
Webinars
Best Practices
Scholarships
National convention programs
Fall conferences
AIA PMKC to do Research Projects:
Best practices of proverbial best firms
“Lessons from the best-run firms in America”
Definition of Best Practices: Collective wisdom of practitioners; derived from experience running a firm and delivering projects
Arenas: Marketing + Project Acquisition, Knowledge Management
How?
Pre-position firm w/ client, get to know client’s needs
Branding
Crafting a team w/ expertise to do the job
Marketing Best Practices Inquiry:
Developing relationships early, relationship marketing
Understand client’s business practices - true for public sector clients, moving into client’s ecosystem
Focus on client-types and projects
Strategic alliances, referrals, contractors can play an important role
Follow the money: watch funding
Gather competitive intelligence - do a reconaissance
Focus on developing a “capture plan” to help identify a go/no go on pursuing projects
Knowledge Management: emerging issue, knowledge gained from doing projects
How does your firm capture, retrieve, and use knowledge gained from doing projects?
Client tracking w/ comprehensive information
Mentoring & client relationships, also firm management
Keep records of best details, low or high tech
“Reverse mentoring” to transfer knowledge from younger generation (BIM, social media, etc.)
Use technology to develop “institutional memory” ->searchable database
Use AIA docs checklist D-200 + other form for project record
Lessons learned from problem projects
When something goes wrong, what happens on a human scale? Relationship/behavioral knowledge transfer sharing with staff
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