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Architect As Developer - A Practice-Based Workshop

  • 1.  Architect As Developer - A Practice-Based Workshop

    Posted 11-05-2025 06:22 PM
    Edited by Anthony Morena, AIA 11-06-2025 07:51 PM

    Architect-as-Developer:

    A Practice-Based Workshop on Design-Led Real Estate and Architectural Entrepreneurship

    Across the profession, more architects are exploring how to bridge the gap between design and development - taking an architect-as-developer approach that unites creative vision, financial structure, and project execution within a single practice.

    Through my own experience leading design-driven, architect-led real estate projects, I've developed a practice-based workshop focused on teaching how architects can structure development work responsibly, sustainably, and profitably - without losing design integrity.

    This workshop explores:

    • The Architect-as-Developer model and how it changes traditional practice
    • Fundamentals of architectural finance and pro forma modeling
    • How to identify and evaluate sites through a design-driven investment lens
    • The architect's role in managing risk, capital, and construction
    • Case studies in architectural entrepreneurship and small-scale urban development

    The goal is to demystify real estate development for architects - showing how to translate design skills into viable, self-directed practice models that strengthen both creativity and financial stability.

    This series is an educational, non-commercial initiative intended to share real-world lessons and foster professional dialogue around sustainable firm models.

    If you're interested in this topic, feel free to connect with me here on the AIA Community Hub to continue the conversation.

    -

    Anthony Morena

    Principal – Mortar Group

    Architect-as-Developer | New York, NY



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    Anthony Morena
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  • 2.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-06-2025 07:19 PM
    Yes, I am interested in this topic. Do share some more.

    Thank you.
    Regards,
    Ato, AIA





  • 3.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-06-2025 07:58 PM

    Great. Will do - Thanks for your interest!



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    Anthony Morena
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  • 4.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-07-2025 06:22 PM
    Please include me in discussions. 

    Will Ardolino,  AIA 
    ::  802 585 DRAW 

    Important Confidentiality and Limited Liability Notice. This email, and any attachments, may be confidential and/or copyright material, protected by law.





  • 5.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-10-2025 10:38 AM

    I have been practicing for 45 years and practiced this for about 35 years now

    The old line is true-the architect that has himself for a client is either insane or a fool- either way it can be bliss

     

    But my goal was to develop, build and design not just develop and design.

    The challenge is the knowledge and the language

     

    Here one needs to be multilingual and speak the language of developer, architect, and builder.

     

    And when I say multilingual- I mean it – with a huge dose of humility and caution since it is not our usual lane as architects- and it is not safe to assume that we can swerve out of our lane and come back easily- study is the best and asking questions is better since experience is not the best teacher- learn from someone else's mistakes- there will be plenty others

    I do not count Porter as an architect. He is a developer and just happened to be an architect. The best is architect first and start very small and if you want to do bigger things you will have to get help or choke to death on the details.

     

    I still learn every day- risks are high rewards are great sleepless nights are many but the joy of deciding, knowing it will cost money and for no other reason but to enhance the design is a brilliant pillow to ease the burden.

     

    The downside is the buck, literally stops with you and do not be enticed by the idea of power in the whole process.

     

    Not enough time here to go over all facets of this genre

     

    Good luck

    Mark

     

     

    Mark T. Wright AIA, Ph.D., NCARB

    Oracle Design Group/ Laurel Creek Consulting

    568 Laurel Creek Road

    Sugar Grove, NC 28679

    502-639-2052

     






  • 6.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-13-2025 09:11 AM

    Thank you Mark - 

    I think you bring up some very valid points. 

    In wearing all the hats of architect, builder and developer - I would agree that an architect has a unique ability to get in his own way and self sabotage in the name of good design. That said - I learned this early, and learned very quickly to focus my energy elsewhere, as while I have control, I am not the client - the people who decide to live in our homes and apartments are, and we design with them in mind.

    Second, in my experience - humility is not a primary feature of architects. However once your enter the ring of development - you will learn that skill very quickly, or be out of business just as fast. You tend to start out 90% architect / 10% developer in the beginning - and quickly learn that is not wise nor sustainable, and you work to get an even balance, where sometimes the scale tips more on the development side, and sometimes the other....

    I appreciate your thoughts on the subject. 

    Best,

    Anthony



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    Anthony Morena
    allendale NJ
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  • 7.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-07-2025 09:21 AM

    I'm interested in your perspective on the future of the architecture industry as the Architect-as-Developer role gains popularity among younger professionals. This new generation seems to value freedom from traditional developer pro-formas, prioritizing quality design as a better-though sometimes riskier-long-term investment instead of merely seeking a guaranteed ROI. With this shift, how do you foresee the economic landscape of real estate in the US evolving?

    Ultimately, my goal is to own a develop-design firm, and this integrated project delivery method has strengthened my optimism for the future of architecture in the US. Could this approach be what the industry needs-or at least a crucial starting point-to raise US architectural standards to the level of other highly regarded nations that emphasize investments with significant human impact?

    Thank you for posting on this topic, I look forward to engaging further in this discussion.



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    Bryce Perez Assoc. AIA
    Mach Architecture PC
    Buffalo NY
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  • 8.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-07-2025 12:55 PM

    Thanks for the thoughtful question.

    In my opinion, in a variety of ways, each generation of architects has a small group that pushes beyond traditional boundaries - but ultimately, for real estate, this path has always existed on the fringes, and I don't see that changing dramatically. It's a great fit for some, but not for most.

    Architects have an inherently strong base and foundation to bridge into finance and development, but the skill set required for real estate development is vastly different from what's taught in architectural education. That gap - or fear of it - is one of the larger barriers. 

    From my experience, pursuing the development route can be incredibly rewarding - both personally and professionally. It's where many can have greatest long-term impact, because ultimately you have control over the outcome - something most architects rarely get to experience.

    As for the broader economic landscape, I tend to zoom out. Real estate will continue to follow its traditional cycles of expansion and contraction. But within those cycles, there's always room for thoughtful design - and that's where the value is also created. I don't view it as a mainstream industry trend, but rather as a movement of sorts that will continue to thrive at the edges, and most importantly - gives personal freedom to the participant. 



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    Anthony Morena
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  • 9.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-07-2025 12:49 PM
    Edited by Carlos Cabrera Munoz, Intl. Assoc. AIA 11-07-2025 12:50 PM

    Hello Anthony, 

    I'm interested in learning more about this.

    Thanks

    MArch. Carlos E. Cabrera Munoz, Intl. Assoc. AIA 
    US . NCARB Candidate | Pursuing Licensure in CA
    MX . Licensed Architect | DRO | PA | CAAP | RUV 




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  • 10.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-07-2025 04:01 PM

    Hi Anthony,

    This sounds like a fantastic initiative, I'm very interested in learning more about it.

    A few questions:

    • Would this be an online workshop, or in-person in New York?
    • While I see you're based in NYC, do you think the fundamentals and framework would be applicable to other markets? I'm currently based in Toronto and exploring local pathways for design-led development here.

    I think this kind of educational work is so valuable for the profession.

    Looking forward to hearing more about the workshop!



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    Ran Tian
    Corner Architecture
    Albany NY
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  • 11.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-07-2025 05:19 PM

    Thanks. To be honest, I'm not sure about the remote vs in person yet, as this is the first time we are trying this out, and it depends on the response. Most of it can be remote.

    Regarding general principles - I think one can learn about the field and how to merge the two disciplines, and then apply it what they want to do, wherever they are. That's how I pieced together the how when I was starting out.



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    Anthony Morena
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  • 12.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-07-2025 05:23 PM

    Here are some more details for those who inquired - 

    Architect as Developer - A Practice Based Workshop


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    Anthony Morena
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  • 13.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-10-2025 01:29 PM

    Anthony please include me as well.



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    Marlis Harang AIA
    BRR Architecture
    Los Angeles CA
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  • 14.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-11-2025 10:31 AM

    Thanks. Pls see the post above with contact information.

    To sum up the lab - 

    My core interest isn't in teaching architects the basics - or how to do a small one-off project or "dabble" in development. Participants should already understand feasibility and project mechanics. The goal is to explore something deeper: how to build viable, scalable business models for the profession itself - structures where architects are no longer dependent on clients, but instead create enduring firms that design, develop, and own their own work.

    Only a handful of architects have ever truly gotten this balance right, and many have either gone out of business or been forced to compromise their model - because architecture, on its own is rarely a stable foundation.

    The purpose of the lab isn't to produce another side project or short-term gain; it's to discuss the mechanics to develop a complete framework - a sustainable, architecture-driven development company that can survive business cycles, attract capital, and maintain control.

    Best,

    Anthony



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    Anthony Morena
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  • 15.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-10-2025 08:32 PM

    This is an interesting program I would love to hear more about it. I have been working on multiple development projects over the last few years. Robert J. Hillier, FAIA and I presented a program for AIA CNJ Architect as Developer a while back.  It is a good starter talk for those that are interested. We discussed process, case studies and proformas. In addition, we have a basic proforma for starting a development project if anyone is interested. 

    If you are interested here is the link to watch it:

    https://youtu.be/qA4r2OwawRg?si=uhW4y4QIhigkMOX3



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    Joshua Zinder AIA
    Joshua Zinder Architecture + Design
    Princeton NJ
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  • 16.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-18-2025 08:45 AM

    Josh, thank you for sharing this! Fantastic recap from what I learned while in school, and great real world precedents to help me better visualize in my brain what I learned from independent research. If you have any more resources regarding the Developer-Architect, I would love to access that information. 

    Anthony, I wish to take advantage of this opportunity, if possible could you include me in any further correspondence?



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    Bryce Perez Assoc. AIA
    Mach Architecture PC
    Buffalo NY
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  • 17.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-17-2025 10:48 PM

    Love to be included with any and all correspondence, Anthony - thanks for sharing!



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    Kevin Blalock AIA
    Blalock & Partners
    Salt Lake City UT
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  • 18.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-18-2025 08:31 AM

    Thank you - Just sent you a message. 



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    Anthony Morena AIA
    Mortar Group
    Brooklyn NY
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  • 19.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-19-2025 04:33 PM

    I Would be very interested as well Anthony!. Fascinating topic for the future of our profession. Let me know what you need from me.



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    Tomas' Jimenez-Eliaeson AIA
    Little Diversified Architectural Consulting
    Charlotte NC
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  • 20.  RE: Architect As Developer - A Practice-Based Workshop

    Posted 11-19-2025 05:24 PM

    Thank you - See attached for all the details. 



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    Anthony Morena AIA
    Mortar Group
    Brooklyn NY
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