Matthew,
I'll ask this again at the end, what are your thoughts about the article in terms of fairness?
Without nit picking every phrase or paragraph, it's a reasonable article. Some, especially those at the lower end of a budget might be turned away at some of the underlying aromas in the article. Even the beginning image shows "Elite Architects." Thus, this in depth process is not going to be within reach for everyone. I'm sure many on this thread who focus on SFR as a mainstay will have varied opinions. My focus shifted away from SFR for several reasons, so I am not the best judge, or maybe I am.
Nevertheless, for those who wish to be honest, this approach of thinking beyond room names and square footage must agree that as architects we look for the story, the life aspects that will drive the form, the plan, the budget. Don't give me a floor plan from online and ask me to "draw it up." I've been able to follow this in depth process with even the most humble of homes and budgets, but it was with clients that were self-aware and well read enough to embrace the process. That came at the lower end of the percentage range in terms of fees.
Sometimes, we are afraid to be who we are and say who we are. The tired phrase "they don't understand our value," needs an overhaul. It's true, but it's no longer effective. I don't have enough faith in people to plead for their work that way. Arrogance is never a welcomed party guest, but confidence is not that many steps away. We do have something unique to offer.
If I were to write the article, I would likely soften it in places, and aim to use more inclusive language. I don't feel that one needs to hire a firm that is highly decorated, but one does need a digital presence that is respectable. It's amazing how many architects still have poor websites that are hard to navigate, with small images, and far too much text. We forget how we look or shop for things when we build our sites. I don't know if mine it "all that" but people seem to like the images that talk about more than the project itself. I've also avoided the "hit you in the face" pop-ups that offer guides if one only enters their email address.
I'm curious, what are you thoughts? Do you feel it's a fair reflection on an architect's process? Does it invite all types of people into the room to hire an architect? Let's be honest, some people just want shelter, with a big TV and a big kitchen. If that's true, then maybe we're not for them, and that is perfectly OK with me.
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Lee Calisti AIA
lee CALISTI architecture+design
Greensburg PA
leecalisti.com
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Original Message:
Sent: 12-02-2025 09:21 AM
From: Matthew Tinder
Subject: Accuracy/value of article about how to work with an architect
Does this article cover all aspects of hiring/working with an architect? Are any aspects of this piece inaccurate? Or is this useful educational material for potential clients? Let me know if this is quality content worthy of sharing with non-architect audiences.
Hiring High End Residential Architects A Guide
| Haute Designer - | remove preview |
| | Hiring High End Residential Architects A Guide | | Discover how to hire high end residential architects. Learn how to define your vision, vet portfolios, and navigate contracts for your luxury home. | |
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le
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Matthew Tinder
The American Institute of Architects
Washington DC
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