I agree with Walter. AIA is 'us.'
I've been a practicing licensed Architect for over 20 years. Most of my career I've actually been a professional manager, more than an Architect. And I expect that's true for many of us - our value comes from management of project outcomes, not value in architecture.
From my perspective, the economic collapse with the arrival of 3D/4D/5D technologies is a process that will alter the business in a no-going-back way. I've responded to my own interests and needs by creating my own technology enterprise for the appropriate implementation of one small but important aspect of the 'new' business.
But not everyone is going to have the special combination of resources and capability and commitment, and support to do it. It's incredibly challenging to make a huge move, and doubly so when there is so much disruption. The costs for creating a technology-driven organization are both huge, and as cheap as ever - depending on how a person looks at it. The fact is we can do more with one person today, better, faster, than with 5 people last year. The question remains - is it 'smarter?' I bet, yes, because our organizations can be grown in such a way to be mutually supportive.
I'm amazed organizations are able to stay in business operating under totally outmoded thinking. Architects by their nature must take on leadership responsibilities. But Architects (and AIA) has insisted on being the arbiter of design - which is a teeny tiny part of architecture! You can fit design on the head of a pin - in a world with 7 billion people, there are a finite number of great design ideas we really need - and a whole bunch of risk (climate risk anyone...) that must be dealt with.
Architects need to step up their risk-taking and learn to accept project risk. It annoys me to no end that we get all flustered over E&O insurance and whose risk it is, while making LEED an 'additional service.' The first thing is to find the professionals who are supportive to make that happen. Learn to challenge law and find the attorneys and clients that are in it for the long haul. AIA could actually be where we come together to change legal precedent to reflect what we need, rather than take direction from it - for example.
People like me, building technology organizations, will create the change opportunities in practice areas. It seems like the way this will play out is that some projects will be completed with outstanding performance, and eventually those success stories will compel other owners to insist their Architects take on more risk.
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Doug Brinley
Owner & Manager
Glapin Milphrey, LLC
Seattle WA
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Original Message:
Sent: 04-12-2013 17:38
From: Walter Hainsfurther
Subject: What AIA is doing to advance the profession
Mr. Lanza:
I'm just curious...how is what you describe within AIA's sphere of influence? For too long, architects (not the AIA as an organization) have chosen to avoid risk as opposed to manage it. That choice, like all, has consequences. In this case, it means it opens the door to others willing to take on that risk.
I would argue that the AIA has tried to teach architects how they can control some of this "shrinkage." However, it is up to us as architects to determine what to do. Since the AIA is us, it is up to us to insure that the AIA is providing the tools and knowledge that allow us to make informed decisions. I actually think they are doing that. Perhaps we're not listening.
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Walter Hainsfurther FAIA
Kurtz Associates Architects
Des Plaines IL
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