Committee on the Environment

 View Only
Expand all | Collapse all

Has the term "sustainability" become cliché -- or does it still have currency?

  • 1.  Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-05-2011 02:11 PM
    This message has been cross posted to the following Discussion Forums: Committee on the Environment and Codes and Standards .
    -------------------------------------------
    http://www.triplepundit.com/2011/01/ad-age-names-sustainability-one-jargoniest-jargon-words-2010/

    Sustainability Named One of 'Jargoniest Jargon' Words of 2010 by Ad Age

     By Lesley-Lammers ' January 5th, 2011  3 Comments

    Advertising Age named sustainability one of the "jargoniest jargon" words of 2010 that they "wish you would stop saying," right up there with monetize,choiceful, and the new normal, among others.  They explain their decision by describing sustainability as "a good concept gone bad by mis- and overuse. It's come to be a squishy, feel-good catchall for doing the right thing. Used properly, it describes practices through which the global economy can grow without creating a fatal drain on resources. It's not synonymous with 'green.' Is organic agriculture sustainable, for example, if more of the world would starve through its universal application?"

    It's no wonder that such a word has been used indiscriminately by politicians, businesses, and media alike because not only is sustainability a hot topic of which everyone wants to promote themselves as being at the cutting edge, but misuse is made easy due to the lack of a universally agreed upon definition.  The difficulty in coming up with a shared definition is complicated by the fact that sustainability applies to a multitude of dynamically interrelated issues - environmental, economic, and social - to name a few from which Triple Pundit's name stems.

    The most popularly sourced definition of sustainability came out of the Brundtland Commission (formally known as the World Commission on Environment and Development) of the United Nations General Assembly on March 20, 1987, when it was stated in their Our Common Future report, "Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs."

    In a GreenBiz articleRobert B. Pojasek, practice leader for Business Sustainability at First Environment Inc., criticizes the Brundtland definition as being too vague and not providing a guide for how sustainability can become "operational."  As it currently stands, any business can claim the title of sustainable, without any formal punishment other than perhaps being called out by a watch dog group or journalist, due to the lack of a common definition that lays out specific metrics by which to gauge whether a company has actually arrived at a particular set of end sustainability goals.   The word's misuse in the for-profit world is not surprising, considering the market value that being deemed a sustainable business has in today's struggling economy, where consumer demand to be environmentally and socially responsible has become a significant purchasing factor.

    Sustainability finds itself amidst a conundrum reminiscent to that of organic, a word widely misused and arbitrarily interpreted in the U.S. food and agriculture sector until a specific set of standards was put behind it so that only certified producers could use the organic label.  While organic standards are constantly being re-evaluated and are by no means perfect, they serve the purpose of providing consumers with a basic understanding of the practices behind an organic product. 

    There have been steps towards standardizing certain aspects of sustainability, such as the U.S. Green Building Council LEED Certification addressing environmental sustainability and Fair Trade Certification addressing economic, cultural, and social sustainability.  It's hard to imagine a worldwide standardized, all-encompassing set of criterion for sustainability, but these benchmarks are at the very least evidence that people are engaging in a critical dialogue of what it means to care for future generations.  

    While this word certainly has most folks confused and debating, my question to you is this:  Is Advertising Age on point - should people stop saying sustainability or just learn how to use the word more appropriately and productively?  Drop a comment and tell us what sustainability means to you...
































































    -------------------------------------------
    Mark Wills
    Manager, Codes Advocacy
    The American Institute of Architects
    Washington DC
    -------------------------------------------
    AIA26 San Diego June 10-13


  • 2.  Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-06-2011 07:56 AM
    This message has been cross posted to the following Discussion Forums: Codes and Standards and Committee on the Environment .
    -------------------------------------------
    Mark,

    Thank you for your thoughtful post. No doubt, there is a lot of cliche in regard to the "S" word, however, the design of buildings is serious business and to do so wrt the various sustainable issues such as energy efficiency etc. as defined by USGBC (whether or not the project pursues LEED certification) is a critical concern on most projects that we work on and must be addressed regardless of any cliche.

    I'm sure that 25 years out, there will be a number of well-designed sustainable buildings that obtained LEED cert that will be well deserving of the LEED label and there will be those those that that got certified that end up being sustainable disasters, not unlike the disaster of the public housing/urban renewal of the 1960s. I'm sure we will also find examples of thoughtfully designed sustainable buildings that for what ever reasons never obtained LEED cert.

    Regardless, we need to go about our design work thoughtfully which includes cutting through all sorts of jargon.

    -------------------------------------------
    Gail Ann Goldstead AIA
    Wheaton IL
    -------------------------------------------
    AIA26 San Diego June 10-13


  • 3.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 03-29-2011 12:53 PM


    -------------------------------------------
    David Ayers AIA
    D. Guy Ayers, Architect
    Los Altos Hills CA
    -------------------------------------------
    Hype would be a better term for LEED than cliche.  As recent article in Record:   http://archrecord.construction.com/yb/ar/article.aspx?story_id=157273774  points out, LEED, promoted by the 18,500-member Green Building trade council, "is meant to be flexible" when it comes to siting a project, according to Nate Kredich, the nonprofit's vice president of residential market development.  As he goes on to say, "I think for the most part we have folks fairly comfortable that site selection is ultimately not something that should prohibit someone from building a LEED home," Kredich said. "That's not our area."

    LEED is promoted mostly by companies interested in selling more product, not less.  They don't want to discourage anyone from building any size house anywhere they want- that's not their "area".     


    AIA26 San Diego June 10-13


  • 4.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-06-2011 08:37 AM

    The Advertising Age article trivializes an important guideline or principle if humans are to survive on this planet without destroying it. And for architects that challenge, which the AIA has embraced, is positively rewriting our importance, our practices, our projects, and our future. The need is to define "sustainability" in every action and product and structure done not only by architects but every human so the word does have meaning and creates meaningful progress. Personally I have heard no other definition outside of the Brundtland attempt that is as precise and brief that defines the issue as well for every action.

    -------------------------------------------
    James Bayley AIA
    President/ Owner
    Bayley Architecture
    Wilmette IL
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 5.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-06-2011 10:02 AM
    The term sustainable should, I believe, not be applied to economic or societal subjects, or for environmental for that matter unless it meets a specific defined criteria.  That said, projects meeting LEED criteria as well as sustainable growth forests and agricultural practices can be labeled sustainable.  LEED covers a number of environmental issues, each of which defines a sustainable practice.  These may also be referred to as sustainable.

    The given example of the use of organic farming was actually a good one.  Organic farming may be sustainable, while continued excessive population growth is definitely unsustainable.  Nobody should suggest otherwise.  Perhaps we can't control population growth soon enough to make the planet self-sustaining?  Man has always learned these lessons the hard way.

    I have been dismayed at the use of the term sustainable by a city in central Florida defining itself in this way- while it was obvious that from an environmental standpoint, it did not remotely meet the definition. What they really were referring to was sustained growth.  They obviously needed a definition.  Sustained vs sustainable- quite a difference.  I believe that improper use of the term by manufacturers, government bodies, or anything that has no legitimate criteria should be called out.  

    What a great topic for a blog site or Twitter.  Publicly embarrassing those who aggregiously misuse the term would go farther than trying to legislate more rules.  It also would bring better recognition that this term refers mainly to environmental issues as well as social issues relating to poverty.  I don't think that businesses or cities can ever call themselves sustainable in any sense other than environmental, as the shrinking cities in Florida can fully attest.

    -------------------------------------------
    Donna Leban AIA
    South Burlington VT
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 6.  Sustainability

    Posted 01-06-2011 10:10 AM
    I appreciate the question concerning the term "sustainabiltuy."

    The term "Sustainabilty" is one that never should have gotten the powerful influence it seems to garner at this point in time. Sustainability is synonymous with "good sense;" something architects used to practice prior to becoming so concerned with "being published," and/or the fear of legal actions against them. Somewhere, along the way, the architect's role became diminished by their delegating their authority to manage other disciplines in projects to the project's engineers who often, and justifiably so, don't understand the comprehensive intent of a projects design. Sustainabilty, or the practice of a comprehensive sensility got lost, simply because the architect hasn't been forceful in managing the entire process.
     
    "Sustainability" is now a buzz word that is flaunted as something unique being offered to clients at an additional fee. DROP THAT and just give them what they are paying us to do - help them obtain a sensible solution to their problems to be answered by a built enviornment.  

    Sustainabilty is simply a word that denotes we are trying to return to a process in which lasting and practical architecture was practiced in the past.

    Archtiecture is a poorly defined profession at present, and the unnecessary use of the term sustainabilty just seems to be an effort to find a foothold back to a definition that is sensible!   

    -------------------------------------------
    George Jennings AIA
    G Booker 3
    Tappahannock VA
    -------------------------------------------
    AIA26 San Diego June 10-13


  • 7.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-06-2011 10:17 AM
    I just sent a lengthy reply, but not in the proper place - I think it went simply into posting a Comment!

    I've not done this before, but maybe if I stay with it, I will learn!!

    It's a great question about a term that should not have the power it has and which should be considered totally unnecessary. "Sustainabilty" and "good sense" should be synonymous.

    -------------------------------------------
    George Jennings AIA
    G Booker 3
    Tappahannock VA
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 8.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-06-2011 10:39 AM
    George,

    Welcome to the site! Your original post did make it to the COTE Discussion Forum. In order to ensure your replies are included in the discussion forum thread, select "Reply to Discussion Forum." You will know the post will be added to the thread because the subject line will be pre-populated. Nonetheless, your post did make it to the forum and I added it to the thread behind the scenes.

    For all,

    I have uploaded a document to the library explaining all the discussion forum links:
    Get Your Message to the Right Audience: Discussion Forum Links Explained


    -------------------------------------------
    Kathleen Simpson
    Manager, Communications
    The American Institute of Architects
    Washington DC
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 9.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-06-2011 12:11 PM
    "Sustainability" is now a buzz word that is flaunted as something unique being offered to clients at an additional fee. DROP THAT and just give them what they are paying us to do - help them obtain a sensible solution to their problems to be answered by a built environment. 

    ...this is exactly what AdAge is getting at - hoping to influence 'corporate' marketing departments (think P&G, Unilever, etc.) to drop the buzz word "sustainability" from their campaigns because consumers are beginning to place a lower value on what they understand as "sustainability." This is an equal opportunity for architects, engineers, [and contractors] to educate their clients on how sustainability is defined within the built environment. Whether your firm chooses to accept the Brundtlant definition or develop your own, now is the time to embrace it and educate your clients so they can begin to see through the marketing hype and truly begin to understand how you (an architect) adds value to their business.

    The AdAge article doesn't trivialize sustainability, rather it helps to increase awareness of a growing problem we as architects have to deal with. Why not use this to our profession's advantage?



    -------------------------------------------
    Kurt Thompson AIA
    -------------------------------------------










    AIA26 San Diego June 10-13


  • 10.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-07-2011 09:46 AM
    At the very least we, as professionals should be using the term in correct context. A building cannot be "sustainable". Processes or methodologies are sustainable, or not. Can we keep doing it this way or not.
    We won't know if our processes are sustainable until sometime in the future when we see the results.
    We know that we are running out of fossil fuels so we know that the way we have done things in the past is not sustainable in terms of fossil fuels. What we lack is a vocabulary and an holistic framework for assessing the life cycle impacts of our design/manufacturing, agriculture and transportation processes.

    As Bucky Fuller once said, planners and architects, as generalists, are in the best place to 'lead' the effort to see the earth as single system and learn to treat it like a 'library of ideas' rather than a 'warehouse of materials'.
    Are our firms sustainable in the sense that we are offering services which have real value or- are we still a line item cost?

    There are a lot of questions we need to answer.

    -------------------------------------------
    James Gleeson
    Design Integration, PLLC
    Charlotte NC
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 11.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-10-2011 09:25 AM
    I believe we should indeed be leading and teaching the 'sustainability movement' but first we need to understand
    it ourselves. We can't get caught up it the marketing frenzy. Moving toward sustainability is about holism.
    There are many available benefits to building owner and user under the 'green' umbrella. Right now we can quantify enough of those to help owners access benefits which can 'net out' the building first-cost to zero in some cases and drastically reduce it in others. This is/could be a 'sea-change-finally-coming' in the practice of architecture.
    We need to quit quibbling over who's in charge and just do it. USGBC is not in a position to be the leader- they are not planners and designers- we are. When we start leading through accepting the inter-dependent nature of the holistic processes required of successful high-performance design, the role of LEED will be put in its proper perspective. We know right now how to improve the productivity/health of inhabitants/users of many types of buildings, while providing high quality design- this is what we should be selling, not floor area and building permits. We are in the value business. The sooner we realize this, the sooner we will be moving toward building methodologies which are actually sustainable.

    -------------------------------------------
    Jim Gleeson
    Design Integration, PLLC
    Charlotte NC
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 12.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-11-2011 02:34 PM
    ...furthering our discussion of the advertising buzz word...

    CBS PLANS TO STAMP ADS WITH A 'GREEN' LABEL

    CBS will add a green-leaf insignia to TV ads for products from companies that back environmentally friendly projects. Chevrolet, Safeway and O Organics are among those that have signed on for the EcoAd program.

    http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=142652

    -------------------------------------------
    Kurt Thompson AIA
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 13.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-12-2011 03:36 PM


     

    The term may be irrevocably with us and there are no alternatives that aren't camp (EG "regenerative" or "eco-friendly").  "Sustainable" is not yet a cliché in the sense that "alternative energy" or "appropriate technology" now are.  It is a term in transition and has nuances, including the powerful one from the Brundtland Commission.  However, most architects say "sustainable" while holding up the peace sign with both hands, or with a slight nod and shrug.  Put that in a dictionary...  The "environmentally correct" attitude is to hate the word, but just try not using it with your clients and consultants...

    In the Federal government context, "Sustainable" is defined by the "Guiding Principles" used in the recent Executive Orders.   Actually, they are not principles but broadly stated standards that have been refined and interpreted for implementation by DOE/FEMP and an interagency sustainability working group.   So when an Agency decision maker asks "is it sustainable?"  s/he is asking,  "will this collection of design measures enable me to meet my minimum compliance requirements".  These are generally defined by LEED credits  and the aggressive 30% over ASHRAE minimum. The term is not cliché in this context, though environmentalists and etymologists no doubt groan.

    The broader meaning of the word in latin, tenere, to hold, and sus, up, to hold up, has a simple measure.  Are we depleting, holding steady, or building up the resources we have?  But even using that scale, how do designers who struggle with this paradigm, and the prospect of frightening global ecological change, communicate their efforts  if not by the words "green" or "sustainable", compromised as they are?

    Green design thought leaders now work from a theoretical threshold that would define a line where a project, in toto,  is complimentary to Nature's diversity, or depleting of it.  In this context even a LEED Platinum building falls below this line.  The work at Cascadia Building Council, to define a "living building" standard pushes this envelope (but sets up another  oxymoron of a building being "alive").  However, it is these efforts to define a design discipline that prioritizes impact on living systems and the biosphere that are necessary for the profession.  

     

    What it is called is of secondary concern at best.


    Tom Fisher, aia
    Architect / Sustainability Manager
    Dewberry
    Washington, DC
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 14.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-13-2011 08:52 PM

    Words are important, have a certain social power.  They can be used in more or less precise ways.  CAN be. 

    Similarly, buildings - sustain-able, or not.

    We can choose to wield power carefully, or not.  ABLY, or not.  To continue the linguistic dissection, "able" derives from the Middle English habile, deft or skillful. 

    So in other words, a sustainable building "deftly" elevates a living condition.  Perhaps the implied criteria is that 'as members of a complex community of living organisms, we are individually and collectively maintained in a state far from equilibrium.'  Perhaps it's something entirely unexpected.

    When it comes to 'sustainability' salient questions also revolve around involvement and participation.  Questions of autonomy and agency come into play.

    So maybe the building-as-agent does 'a lot of work'.  The architect-as-designer choreographs the action upon 'inert' matter.

    How much and what kind of effort is required of our human family?  What are the consequences for the 'non-human'?  Are the non-economic 'costs' acceptable, let alone measurable?  Are the economics workable?  Where is the owner in this?  Occupants?

    I suppose just about anything could be sustainABLE...  given sufficient supplies of necessary resources.   How long is a rope?

    Hmmm.  Just another day in paradise.  Let's be careful what we wish for... 

    If you ask me, the words 'sustainable' or 'sustainability' imply little more than a direction.  In practice it's mostly used as a manhole cover.  When you get into specifics, ah... there's the rub.


    -------------------------------------------
    Randall Anway AIA
    Principal
    New Tapestry, LLC
    Old Lyme CT
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 15.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-13-2011 01:10 PM
    The term sustainability may be overused, but its overuse has given us the opportunity to discuss it and better define it, not just as professionals but as people part of a democracy that can significantly affect the discussion as a whole.  Indeed, our country's overuse of many other things besides the word "sustainability" is part of the problem.

    We architects already know that new buildings aren't sustainable, so why is there so much emphasis in our design schools, the media, our awards and our discussions on new construction?  Renovations, restoration and preservation of our existing buildings contributes far more to sustainability than a new "green" building.  Revitalizing existing buildings saves energy, materials, our heritage and creates local jobs.  Yet our pervasive culture of consumerism leads us to believe that new is much more sexy than re-use.  Not only that, the hidden costs of making a new item, for example a window, make restoration seem more expensive.  But, in fact, those costs are borne by the cheap labor force in a place we can't see and perhaps don't want to think about.  This is on top of the unpaid-for environmental and social costs of the transportation fuel to get those items to us.  Instead we should be primarily encouraging the innovations needed to improve the way existing buildings work, as well as the way our cities work.  With creativity, re-use can be sexy, too.

    It seems to me that LEED has done an excellent job by introducing sustainability thinking to new buildings because that is where everyone has been looking.  With its upcoming changes it looks as if LEED is beginning to better embrace the significant contribution that existing buildings have to offer to the overall "greening" of our building stock.  After all, a report released yesterday by the Commission for Environmental Cooperation (cec.org) lists "energy use and associated emissions, especially from transporation and buildings" as having the greatest potential for environmental impact by 2030 for North America.  It's time that we architects play a leading role in helping change the way our culture thinks about re-use and, therefore, about sustainability.  We can focus our energy and attention on existing buildings through our schools, our policies, our discussions, our practice, and of course our designs.
    -------------------------------------------
    Debora Gloria AIA, LEED AP
    Green Building Consultant
    Greenform
    Santa Monica CA
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 16.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-14-2011 09:23 AM
    The problem with words that become socially important is that their definitions start being adjusted by mutual agreement, so their use can mean something appealing to whatever group is discussing them.    I've watched for 30 years as I've studied in some depth how our society could balance its books with nature how the common use of "sustainability" has changing considerably.   

    The old meaning of "sustainability" had to do with something being sustainable, i.e. a balanced budget concept, for a system or process in relation to it's environment.  To balance a set of books one has to compare totals, to see what the net change is.   Hasn't the current use come to mean almost anything but that?   

    Usually going with the current usage of words is best, if you want to communicate with anyone, that is.   For sustainability I think it's better to go with the original meaning of the word, that evolved over centuries with the language, and not the pop-culture adjustments of it of late.   

    Below is a possibly confusing image, a graph of what is titled "The human ecology -Energy budget".   It's clearly out of balance.   It shows the best available data on world GDP, energy use, CO2 & economic energy efficiency. Each curve is indexed to 1971 and scaled to its rate of growth as a fraction of the GDP rate of growth, so the true relative scales of change can be compared.  

    I've been pointing out the conflict between the natural meaning of sustainability and this clear evidence of what we are all regularly doing for years, to no avail, though.   The psychological leap from directly observing how completely out of balance our world's relationship with nature is, to our personal sense of trying to be responsible for living in balance with nature, is just too great.   

    It's not just architects, either.   There are no mainstream economists who think of GDP is directly related to energy use either...   Apparently relating abstract theory, that people have spent their lives mastering, to original direct observations is not something anyone is trained to do.   It seems to say that what most people rely on for knowledge is so dependent on ideological thinking, conflicting observation can't be understood.

    There are some things you can see in the data and mull over though.  For example, the rate of growth of energy use and CO2 pollution have always been a constant 6/10 the rate of growth of GDP.  The energy efficiency curve shows the amount of energy it takes to create $1 of GDP.  The rate of growth of energy use has always been a constant 1.5 times the rate of economic efficiency improvement.   The whole world has government policies and cultural movements that are relying on the opposite effect, for improving economic efficiency to reduce, not increase, energy use.



    -------------------------------------------
    Philip Henshaw AIA
    Architect
    New York NY
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 17.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-17-2011 10:01 AM
    Below is a response I posted in regards to a book on bio-mimicry. It applies just as well with the socio-political discussion on "sustainability. Look at who are the people pushing these issues and what is their end goal. Most of the time to get involved in the details of the discussion is to have already lost the argument.

    This is not directed at any individual. It is a commentary on the issue in general...

    All I can say is "what an example of self-hatred by an architect".

    There is no depth of thought in this pedantic list. Just because it's written in a book does not make it valid or worthwhile. Using these simple metaphors just distorts the minds of our young people undereducated in critcal thinking. No wonder our graduating students are virtually useless to a client just after they graduated from school. They are taught to have competing interests with the client or even their own employment.

    I understand this issue of bio-mimicry. It can be considered as just another example of anthropomorphism. To me, it shows a lack of creativity. There can be some valid and valuable lessons there for our built environment. However, when you break down this list to it's core values, Man should never build a thing and we should be living in caves wearing animal skins. Or perhaps, Man should not even exist...

    This attitude is stuck in the "feel good" 1960's hippie movement, as well as the earlier communist Farmer Labor Party of the 1920's. To name a couple, Now, they call themsleves "Progressives" and disguise their envious, greedy views of stealing by the use of governmental force, from those that have worked for what they have. All in environmental wrappings. 

    It totally misses the point as to why we do buildings. It is part of our social construct as humans. It provides shelter a place to work, creates income and protective financial value to investors (Homeowners).

    Most people who argue this material demand that we live directly IN nature. Yet at the same time they argue EVERYONE must live in dense high-crime urban cities without personal transportation. In the cities everything is expensive, food, rent, energy... It concentrates and increases the environmental damage. This only serves the purpose of the self-serving politlcal meglomaniacs (government) and real estate financial elite (superwealthy). Do you have the $100 million dollars to build a small tower of apartments today? Living in a dense urban city requires 3 or more times the money to live in the same size space. It doesn't matter if you rent, or buy into a co-op or condo. Cities are noisy, crowded, filthy, smelly, and full of predatory criminals. Where do your kids play in a place like that? I can speak to this, because I've worked in these downtown areas 12 hours a day.

    When you try to argue or don't agree with their issue, you're damaged goods. You are told you don't care about people, the environment, or you're evil. Nothing could be further from the truth. There are solutions to these artificial problems put forward by these Marxist environmentalists, it's called Private Property, Freedom and Capitalism. It's succeeded every time it has been allowed to function fully.

    The first application in North America was with the Pilgrims four centuries ago. Without private property and personal responsibility these pilgrims would not have survived to have their "Thanksgiving Feast" and our country would not be what it is today. You can look it up. Look at the Chinese economy, now that they are embracing Capitalism alone. Just think what they could be with their deep cultural history and total Freedom. Did you know that Chinese Hong Kong, the city providing the economic stimulus to the rest of China is ranked first in the Index of Economic Freedom. The US is ranked ninth and dropping...



    -------------------------------------------
    Richard Gonser AIA CSI CCCA SCIP LEED
    Principal
    SpecStudio.net
    Chino Hills CA
    -------------------------------------------






  • 18.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-18-2011 08:17 AM
    When speaking of an issue "in general", why is it specifically directed at a small group of elite, greedy, hippies? Most of the good people that believe we should be doing a better job designing responsible buildings come from every political-apolitical group imaginable. Now I realize there are greedy progressives with agendas more similar to conservative, freedom loving capitalists, but can't we all just get along despite our contradictory and politically confusing ideologies? Why must we keep running to our extremist corners while delegitimizing those we don't agree with or perhaps don't understand with generalized statements addressed at very specific "groups"?

    Sustainability is a form of perfection that can only be approached, but never truly achieved. Once you think you've nailed it, someone else discovers a reason why you didn't. Because we have only thought with our wallets in the past, we have backed ourselves into a precarious corner. Capitalism has brought us many great things at the expense of the bad in which many choose to ignore. Many of the problems with our cities are not due to sustainable Architectural practices, but due to greed and capitalism. Cities are more expensive because there are more opportunities to make more money. Rural America on the other hand has been raped of all opportunity, all local economy. The cost of living has been depressed as these areas become more depressing making "affordable" a relative term. Capitalism replaced the family farm with the factory farm, replaced the Ma & Pa store with Walmart, and now all the factories have been shipped to China. Why? Not because of some smug, politically correct, wannabe hippie progressive. Density has it's problems and so does remoteness. The family farm model was the most sustainable and self-reliant this country has ever been, but today's rural America is a far cry from this. Rather than producing everything consumed, they need everything trucked in, just like the cities, but they're further away and more spread out. Capitalism in it's current monopolistic form has destroyed this romantic model of what America used to be.

    Like the majority of America, I'm growing so tired of all the extremism from the right and left. We're Americans first! Democrats, Republicans second, third or fourth. Reagan got us out of a mess the conservative way and Clinton got us out of a mess the liberal way because there's more than one way to skin a cat. Neither did a perfect job because this is not the perfect, simplistic world bloggers make it out to be. We can achieve common results despite our vicious ideologies. In the end, we all want to live. We all want our children to live as well. Only the truly despicable are so selfish that they would knowingly commit to actions that contradict our desire for our children grow up in a world that isn't dying. The cruelest part of the joke is that we are so arrogant that we think we're going to destroy the Earth. It's going to destroy us like white blood cells destroy a virus.


    -------------------------------------------
    Eric Rawlings AIA
    Owner
    Rawlings Design, Inc.
    Decatur GA
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 19.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-19-2011 01:28 PM

    Advertising Age named sustainability one of the "jargoniest jargon" words of 2010 that they "wish you would stop saying," right up there with monetize, choiceful, and the new normal, among others. 

     

    Well 'choiceful' isn't a word, but then neither is 'jargoniest' and the ad guys continuing obsession with 'new' isn't worth complaining about, even if new and normal seem contradictory. I mean these are the guys who brought you 'new and improved', like 'new and much worse' was likely.

     

    And I can get onboard with them on 'monetize', except I wish you would stop DOING it to any and every worthwhile idea or endeavor.  You say whatever words you want, just please stop before we end up paying to smile or breathe (I was going to say 'paying for fresh air' and then I realized that we are already paying to clean up the air and to prevent new pollution.  Paying for dirt didn't work either, we've had to pay for a place to rest for a long time.....sit in a public park too long and you'll be asked to move on or be arrested for vagrancy).

     


    But sustainability needs to be said more and more and more until everyone understands what it means. It doesn't mean GREEN or LEED or liberal, socialist or conservative. Phillip has a point - it's about being able to be sustained - but that's not the 'old meaning' it simply is what the term means.  Using the word sustainability in a jargonistic framework (watch out Ad guys, architects are the 'buzz word' masters) may connote various popular concepts, movements or ideas.  "Whatever" as my kids say.  I think we must ask ourselves every day about everything we do - "Is this sustainable?" And as must demand the kind of data, analysis and in depth critical evaluation that is required to begin to determine how sustainable our choices are.

     

    And BTW, suggesting that all buildings, all human activity, or even human existence itself is inherently unsustainable, smacks of the same arrogance that lead us to our current situation.  We can no more pull ourselves out of the natural balance equation than we can put ourselves above nature. First we have to accept that we are here on the earth, and therefore we are a natural part of the ecology of the earth, the solar system, etc.  Second, we have to accept that this ecological system is extremely complex and constantly changing, so we might never know enough to be totally certain about what is truly sustainable.  But that said, we all have to do the best we can to move towards more sustainable ways of living.  Period.

    I now return you to your regularly scheduled program where the jargony (oops) arguements about how to do that are still raging with no end in sight.  Enjoy!


    -------------------------------------------
    Carolyn L. Krall AIA, LEED AP
    Ayers/Saint/Gross Architects & Planners
    Tempe,AZ
    -------------------------------------------





    AIA26 San Diego June 10-13


  • 20.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-20-2011 04:02 PM

    In architecture, the term "sustainable" is used to describe better building practices.  In California, we have the new California Green Building Standard Code.  Codes are bone from failure in the industry or catastrophic events.  I worked on an existing built site with a few issues such as in a flood zone, next to a flood way, liquifaction, mold, small fixed windows up high, not compling with fire code, inefficient ac units, in the desert, and not uncommon.



    -------------------------------------------
    Martha Gottfried
    aia, ncarb, leed bd+c, csi, cdt
    Vista CA
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 21.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-20-2011 06:27 PM
    Great response Carolyn, thank you.  Amazing the influence that the media and advertising have on the perceived relevance of our subjects.  Not that any of us are surprised by greenwashing and the overabundance of name (or should I say jargon) dropping marketing campaigns looking to get our attention in a market somewhat numb due to overexposure. 

    Overexposure without substance is exhausting, but that doesn't mean it has become cliché.  All fads go away after overexposure exhaustion and only the substance remains, now free from the media circus and ready to reach new depths.  Sustainability as a concept has never and will never be out of fashion, as you indicated it pertains to how we relate to our habitat.  So unless the human species becomes out of fashion we will always have to maintain that balance, sometimes a struggle, with our surrounding environment. 

    Each species lives best when in harmony with their habitat.  Our eco system is rich and complex, especially in the clusters of high human density we call cities.  That urban habitat continues to grow around the globe, with ever more sophisticated solutions to our ever more complex problems.  We do it to ourselves but also keep succeeding in finding solutions that bring us back to some balance or harmony.  Some efforts more successful than others but all moves in the right direction.

    We are at the right time to take the right actions in order to bring/maintain that balance.  As our species evolves so does our environment, so there is a need to continually understand the new balance pints and redirect our efforts in that direction.  The term sustainability will be much more lasting than any of the tools we are coming up with in these last few decades, it is not a fashion statement.  Although I agree that the media makes us all cynical sometimes.  I believe in human ingenuity, in our capacity to see beyond the media fog and into the essence of the subject matter.  I'm very hopeful seeing the involvement of the newer generations. 

    Please join us tomorrow at the COTE meeting (AIA Phoenix at noon, just a few lightrail stops away for you) where we're organizing this year's Eco-Month events, and my favorite group: the Human Habitat Rescue Team.  Hope to see you then.

    -------------------------------------------
    Luis Peris   AIA, PE, LEED AP
    Project Manager
    SWA Architects
    Phoenix AZ
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 22.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-14-2011 09:30 AM
      |   view attached

    The problem in the "sustainability discussion is its lack of precision. "Sustainable," "green," and "high performance," are not synonymous. "Sustainable" means: capable of being carried on for a prolonged duration, or for the foreseeable future and beyond. "Green" and "high performance" usually imply improved attributes relative to the status quo, and may or may not be sustainable.

    To its credit, the USGBC began by promoting "green" buildings as a way to raise the design and construction industry's awareness of the destructive by-products of their work.  Today, the USGBC website says that it is an "organization dedicated to sustainable building design and construction."  Considering that most of LEED requirements are not, in the literal sense, sustainable for the long run, this just adds to the confusion. The government has done the same thing in its "Guiding Principles for Federal Leadership in High Performance and Sustainable Buildings;" which has done a good job refocusing federal design away from conventional, destructive practices. But, even with subsequent updates, the Guiding Principles result in incremental improvements, rather than truly sustainable (for the foreseeable future) practices.

    Confusion has also resulted from the initially helpful Triple-Bottom-Line (3BL) - usually described as the simultaneous pursuit of economic prosperity, environmental quality and social equity. While the 3BL contributed to greater awareness non-financial impacts, its use to operationalize sustainability has proven elusive, if not impossible.

    Sustainable design and construction functions within the constraints of the natural world, rather than attempting to overcome them. It respects its physical laws, supports the ability of all to live with respect and maintains critical ecosystems that provide essential life support. It is hard to pin unsustainable design practices down on any particular school of instruction. These practices have more to do with lack of awareness of what is in construction materials, the by-products of generating energy, and the cumulative impacts of many small decisions.

    Designers rely on specification writers and standard setting organizations to keep things up to date (and legal). LEED has proven to be useful as a sort of "training wheels," but it has overwhelmed many aspects of the design and construction process; standing in for traditional "good" programming, "good" design, "good" construction and construction inspection, and "good" operations.

     

    Ultimately, we all need to look at design and construction - and everything we do - through the lens of sustainability. We can start by using only recycled and recyclable materials, eliminating waste and preventing pollution. We also need to reconsider our economic decision-making system which is based on the unsustainable view of the world that helped to get us into this mess.

    See the GSA publication, "The New Sustainable Frontier," at http://www.gsa.gov/graphics/ogp/2009_New_Sustainable_Frontier_Complete_Guide.pdf, for more on this.



    -------------------------------------------
    Jonathan Herz AIA
    Department of Health and Human Services
    Washington DC
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 23.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-17-2011 10:13 AM
    Jonathan, 

    You make just the right distinction to start, that "sustainability" refers to an absolute ability to continue something, and " 'Green' and 'high performance' usually imply improved attributes relative to the status quo".

    The economic problem I've spent some time studying is that when an economy is given designs for"reduced resource use", the resources for each use may decline but resource uses for the economy increase.   It's a general principle that may have some exceptions, but in the same way not all children can be above average, not all productivity improvements can have far less than the usual effect.   The solid reference datum is that globally, improvements in energy efficiency have been consistently creating 2.5 times the new uses as savings.   

    That's the problem we fail to confront when we don't add up budgets that show total effects in quantitative terms.  When you use "improved attributes relative to the status quo" you only raise questions about qualitative change for small parts of a system and don't address the total effect.   It's quite likely that if the improved attribute is economically attractive it will have the opposite of the intended effect in total.   

    I've been calling it the #1 Sustainability Issue for some time.  The link goes to both short, medium and long discussions of it.   At root the difference is between making individual resource uses more valuable, and how that makes increased resource use more valuable to the economy.  There was a good article in the New Yorker called The Efficiency Dilemma recently too.   That's what Jevons noticed in the 1880's and the popular culture still has not appreciated.

    phil


    -------------------------------------------
    Philip Henshaw
    Architect
    New York NY
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 24.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-18-2011 11:25 AM
    Philip,

    <<"sustainability" refers to an absolute ability to continue something>>

    What many people may stumble over is the concept of 'ability'.  The uncontested assumption may be that human agency is not required for human living conditions to be 'sustained', that 'things' ie a building or product can forever automagically conform to political rhetoric.  This is a pernicious mistake - not unlike the folly of King Canute who tried to command the tide. 

    While it's true that human beings in general and through 'advanced technology' affluent individuals in particular are able to wield what appears to most as incredible power, it's also true that we haven't exactly repealed the laws of nature. 

    So, let's explore the concept of ability.  Does it have a location?  Can you describe it's physical appearance?  Can it be bought or sold?  Does it come in only one type or are there varieties?  Can it be transferred from one person to another?  What are the consequences of it's exercise?  Are there rules that govern it?

    Clearly there is a relationship between 'ability' and 'power', and hence at least a latent connection with ideology.  It's not hard to see how such a word could aquire a political charge.  Perhaps it's inevitable.  But, considering the laws of nature apply to all of us, all that connects us together, and all that binds us to this world, it seems regrettable that some will be tempted to abuse the concept for political gain.

    Then there's the relationship between 'ability' and 'efficiency'.  All abilities are not equal - some are 'better' than others, seen as more powerful perhaps.  It is underappreciated that given equal cost for differing quantities of a good or 'ability' most people would choose to maximize their benefit and minimize their cost.  Hence the increasing relation between efficiency and consumption, as you suggest.  

    The root of the problem isn't efficiency, or affluence, or even ideology.  The primary concern of 'behaving sustainably' involves human appetites; the cumulative, deleterious, and largely unintended/undesired effects of particular appetites.   Some will say 'let the market decide' and there is a certain simplistic appeal to that.  Others note that markets are ungraceful; they are indiscriminate, bubble, froth, collapse, people are stupidly hurt.  Intervention in them can cause 'unnatural' effects; requires abstract and careful thought and action to be properly effective. 

    I'm reminded of the story of the boy with his finger in the dike.  Do you know it?  For many people in our culture the dike is backdrop while the boy is not.  In fact there is dependency, interaction, connection.  Is the dike sustainable?  Or the situation?  Is the story tragic or comic?  

    Jefferson idealized that each one of us in a free society has a personal refuge and responsibility: informed choice.  Maybe that's what we've got to work with and maybe it could be enough.  Maybe not.  As architects, responsible professionals, how does our story go?

    We get to write part of it, don't we?

    -------------------------------------------
    Randall Anway AIA
    Principal
    New Tapestry, LLC
    Old Lyme CT
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 25.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-17-2011 05:59 PM

    The s-word may be necessary but it's not sufficient.  By broadening the dialog, introducing and cultivating new language, and addressing the concomitant issues ethically and economically, architects have the potential to help demystify a term that signifies little or nothing substantive to many.

    Few are bothered with 'the cumulative effects of small decisions'.  Yet there's a term used in medicine: 'Cumulative Stress Disorder' or CSD.  Here is a concept that characterizes phenomena happening across scales.

    Rather than get caught up trying to pigeonhole the s-word, perhaps it would be more rewarding to spend time identifying more accessible concepts like CSD to help illuminate legitimate concerns in a way that would be more meaningful to laymen and professionals alike.

    The rush to 'sustainability' is a response to diffuse though alarming concerns (global warming, peak oil, economic abuses).   Such global concerns arise from cumulative effects and don't seem to translate well to the site level.

    What would you do if, when examined by your doctor, you were simply informed that your apparent health was 'unsustainable' because of diseases and economic conditions around the world?  Would you pay for sustainable 'cure A' if it cost more than unsustainable 'cure B'?  Hmmm.  What if were explained that 'cure B' were the one that is becoming ineffective due to increasing pathogen resistance?

    So, perhaps we can at least do better explaining things.
     
    LEED and the federal guidelines are only a start.  At the end of the day, it's up to us (as architects) but not us alone to make 'sustainability' sustainable.  Maybe we do need to scrutinize things through a sustainability lens, but that's not all.   Attending to client and occupant needs involves listening, observation, reflection, imagination, maybe a little fun.  There's a great 'in-between' to fill.
     

    -------------------------------------------
    Randall Anway AIA
    Principal
    New Tapestry, LLC
    Old Lyme CT
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 26.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-18-2011 09:01 AM
    Randall,
    You seem to be picking out much the same idea that often missing from the meaning of "sustainability" that I and Jonathan are pointing to, when you borrow the phrase "Cumulative Stress Disorder" from medicine.   The key word is "cumulative", implying an awareness of and ability to measure repeated additions, making a quantitative comparison of before and after...  That's where I think our scientific methods, or lack thereof, are showing.   

    We would need some kind of budget concept, a way to come to a "total", to let us know whether a project is adding or reducing regional or global economic impacts, for example.  That's because what we're talking about is stress on the earth, not just making a projects attractive economically.   That, of course, is where it both becomes a more complicated and and sensitive question, with ethical challenges to face regarding how economics is generally about adding stress on the earth.   

    I think everyone understands conceptually that in order to have sustainable profits for an economy we somehow need to make a compromise between ever growing impacts and having none at all.  How we we might stop growing them, seems to be the problem at present, but the public discussion has been largely absent.  I think the reason is that no one is measuring totals or comparing before and after.

    I'd propose that even if architectural choices can't fully determine outcomes, we can at least have them become more informed choices.  It would also widen the discussion to learn how to measure the real magnitude of our increasing or decreasing impacts, i.e. compare estimates of whole system impacts before and after. 

    More than the particulars of how you do it, the first important thing is just making the attempt to measure change in total environmental stress, the "cumulative" effect.   The key from a scientific method view, since science is accumulative too, is to start with indicators you can consistently measure, and then learn to interpret their implications. 

    -------------------------------------------
    Philip Henshaw Architect
    New York NY
    -------------------------------------------






    AIA26 San Diego June 10-13


  • 27.  RE:Has the term "sustainability" become cliché -- or does it still have currency?

    Posted 01-20-2011 03:09 PM

    Philip,

    <<More than the particulars of how you do it, the first important thing is just making the attempt to measure change in total environmental stress, the "cumulative" effect.   The key from a scientific method view, since science is accumulative too, is to start with indicators you can consistently measure, and then learn to interpret their implications.>>

    This perhaps is not unlike what physicians do.  Observe symptoms, make a diagnosis.  Prescribe remedial action.

    Where we are in our understanding and ability to operate within our planetary system is somewhere around the 'bleeding with leeches' mark.

    It's long overdue that we get past that.

    We're able to articulate some of the root causes of a global 'malaise': too much carbon dioxide, for instance.  Arguing about implementing a curative regimen will be unproductive without a cohesive or at least effective theory relating architectural 'causes' with global 'effects'.  At best, such a theory will only provide directional signals, which in a free society people may use to situate themselves.  Forget about exact science; it's design.  It's creating defacto organs of nature occupied by humans.   A house is not a machine, it's an inclusion, a knot, a node in a set of synergistic living conditions.

    At various scales and levels of complexity we can observe regularities, predictable patterns, indicators.  Are those the levels at which to focus professional practices?

    Sidenote: I use the term 'architectural' here in a broad sense - I'm not talking about style, tectonics, or aesthetics, I'm talking about how things fit together in dynamic systems.  So, for instance, what is the nature of a city and it's surroundings?  Where are systemic boundaries, interconnections, and interdependencies?  What are the properties of it's component parts?  At different scales, you can ask similar questions of buildings, neighborhoods, districts.  All these phenomena fit together in a more or less well-functioning whole. 

    It's probably safe to say many or most of us are not used to thinking this way.  And it's certainly the case that design and building practices today are not focused on looking at things holistically - to our collective detriment. 

    The prevailing mode of thought on what gets built within political boundaries is fragmented and reductionist.  In another thread someone remarked on the foolishness of LEED.  I agree to the extent that it can be - and is - applied excessively reductively.  But isn't it interesting that it can help transcend that bounded thinking?

    Looking at it still another way, LEED, Transition Towns, Green Globes, Natural Step, the STAR index, EnergyStar and other such frameworks ALL point in roughly the same intended direction.  Now there's an indicator for you.  We've got to see the forest and the trees.  Yet we have to live with bounded rationality.

    The problem right now might not be a lack of measures and indicators.  Rather it might be that substantive change isn't happening fast enough, in real terms, in the direction pointed out.  Part of that goes back to inadequate theories to guide action steps.  We're mired in a 'bleeding with leeches' mindset and doing random ecological amputations with sawzalls and jackhammers.  

    We might be trying to try, but are we learning and doing better at the end of the day - ie, maintaining or improving conditions conducive to biological life?  We don't need to be rocket scientists.  Monkeys do it.  Ants and trees do it.  Long lasting indigenous cultures did it.  As a culture, have we gotten too big too fast, and found ourselves in unknown - and unknowable - territory?

    If you had a few indicators or measures of progress to live by, what do you think they'd be?  What are the potentials and relative economics (fiscal and political) of various development scenarios? 

    Not to give too much credence to economic decision making schools of thought, but to get the flavor of such a debate you might look at http://climatecolab.org


    -------------------------------------------
    Randall Anway AIA
    Principal
    New Tapestry, LLC
    Old Lyme CT
    -------------------------------------------






    AIA26 San Diego June 10-13