Small Project Design

Seem to recall a discussion thread on social media in this KC with a detailed post related to pros/cons/uses of different social media outlets.  Just reviewed the topic list for the group and can't seem to find the thread.  May have been as long ago as Spring 2011.  Saw the links to various blogs - those aren't the right discussions.

The response was well thought out & helpful - how we might use different social media outlets in various ways depending on our individual practice and target markets.  If anyone could lead me to the correct discussion thread (or if the author could repost?), I would be extremely grateful.

Kind regards,
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Sheila Gregg AIA, NCARB
LEED AP+ (BD+C)
President
Sol Agua Terra
Petaluma CA ~ Frederick MD
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Sheila, I didn't find it either, but I hope this is helpful.


Discussion on web design -- mentions social media.
http://network.aia.org/Discussions/ViewThread?MID=5877

Discussion Thread on Facebook
http://network.aia.org/discussions/viewthread/?GroupId=139&MID=5002



Here are some of the resources that have come across the wire:

Social Media for Architects
Jane Frederick FAIA's presentation at the 2011 AIA Convention's Small Firm Round Table meeting
http://network.aia.org/resources/viewdocument/?DocumentKey=7c502ea8-8d16-4798-8c7c-d261954d7893

Practice Management Digest from June 2009 includes articles:
10 Tips for Using Twitter to Support Your Practice;
Are you LinkedIn? Using LinkedIn to find Clients, Colleagues, and Consultants;
Facebook: Using the Social Network to Win/Keep Projects and Talented Staff.
http://network.aia.org/Resources/ViewDocument/?DocumentKey=0adb3bed-281b-43d0-9f9a-a13fe8d04d11

SPP Journal Issue 53, Summer 2011: Marketing with Social Media 
http://www.aia.org/akr/Resources/Documents/AIAB089855 

Practice Management Webinar: Beyond Marketing: Social Media for Recruiting and Retention, Research and Devleopment, and Knowledge Management 
Knowledge Architecture recently completed a study on social media activities of over 250 of the largest architecture and engineering firms in North America. Over half of the architecture and engineering firms we surveyed are actively using social media. Of those firms, almost all of them were using social media to market their firms, which did not come as a surprise. However, we were surprised by the number of firms who were using social media for purposes other than marketing, such as recruiting and retention, research and development, and knowledge management. This session will contain three parts: 1) Presentation of research findings 2) Discussion of key insights and trends yielded by our research 3) Presentation of case studies which indicate where social media is heading for architects and engineers. Presented March 22, 2012. PDF ' Youtube ' Q & A Log

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Kathleen Simpson
Manager, Knowledge Communities
The American Institute of Architects
Washington DC
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