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Media Opportunity - Bad Break ups with Clients

  • 1.  Media Opportunity - Bad Break ups with Clients

    Posted 09-16-2011 03:21 PM
    This message has been cross posted to the following Discussion Forums: CRAN Custom Residential Architects Network and Small Project Practitioners .
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    Joyce Wadler, reporter in the House & Home Section of The New York Times is doing a story about ways home owners terminate their relationship with their architects.  If you have an interesting experience related to this that you are willing to share, please contact me by 9.22. 

    best

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    Matthew Tinder
    Manager, Media Relations
    The American Institute of Architects
    Washington DC
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  • 2.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-19-2011 12:30 PM
    What?! A story in the NY Times about Homeowners and their Architects focusing on "Bad Breakups"  and the National AIA is enabling it? Does anyone else find this shocking?

    Wouldn't it be nice to a story on amazing clients and stunning projects or maybe a great article on hiring an architect for residential projects?

    How can we make that happen?


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    Rebecca Riden AIA
    Architect
    Rebecca Riden AIA Architect
    Prairie Village KS
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  • 3.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-20-2011 08:12 AM

    Rebecca - I completely agree with you.  What is the point of such a feature? - other than to reinforce people's perception of architects as being incompetent,  controlling snobs who put their clients through hell.  The media loves a scandal and if there was ever a campaign to damage the (already hurting) architecture profession in the residential sector, this is it. 

    The custom residential sector can be one of the most challenging.  Most clients have never hired an architect and think we are taking them to the bank with our fees, so we have to educate them, time and time again.  Indeed, I remember meeting a recipient of the AIA's Kemper Medal, who said he wouldn't work with residential clients because of the low fees and high maintenance.  Yet, there are many, like myself who find this work to be the most rewarding.  Both extreme views of difficult residential clients and arrogant architects are unproductive.  There is a healthy middle ground and the AIA should do everything it can to promote and foster this.

    Yes, a show focusing on how an architect can HELP a homeowner would be most beneficial to our profession, but don't look to the media to initiate it.  Is the NY Times reporter reaching out to architects because she wants to feature some "Satan Builds His Dream House" stories?   Writing about these episodes will do little to improve the public's perception of how an architect can be of benefit. 

    I too found the AIA's solicitation for stories about clients terminating relationships with architects to be insulting.  Perhaps Mr. Tinder can explain to some of us why he feels this is in the best interest of the AIA, because I don't get it!



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    Edward Shannon AIA
    Waterloo IA
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  • 4.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-21-2011 01:42 AM
    I am on the "what were they thinking. Wait, were they thinking" side of this issue.

    This is reactive and a not very thoughtful effort by AIA.

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    Donald Wardlaw AIA
    More Than Construction, Inc.
    Oakland CA
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  • 5.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-22-2011 01:12 AM
    Clients have shifted from hiring for services to hiring for tasks. The economy is in the dumps. With cash short who would be surprised that there are more firing than hiring stories to be told? People are dumping their cable subscriptions, defaulting on their mortgages, and spending less. This is no mystery --just journalistic opportunity. It shocks me too that somebody in the media dept. of the AIA would spend a minute supporting this message. If you are being paid by architects to be their media rep, you might: send out an alert message telling them not talk to this reporter; suggest how to turn the story around and make the message positive; point out how the story becomes pointlessly anecdotal; work on a positive message that communicates all the things that we do that clients are now leaving on the table; find out what architects are doing in their spare time and cover that; discuss how hiring has become more competitive; call builders and find out how much harder it has been to build without the support of an architect and how projects have suffered; investigate what has happened to fees more broadly....Entertaining a journalist's prurient curiosity is something that you might hope the AIA would be first in line to attack. Leave of your cubicle and see what we do and how we do it. Our services generally known to be undervalued. This moves the needle in the wrong direction.
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    Jerome Buttrick AIA
    Buttrick Wong Architects
    Emeryville CA
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  • 6.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-23-2011 06:05 AM

    Coincidentally, the NYTimes magazine last Sunday, on education, asks "What if the secret to success is failure?" We have to learn from our mistakes, and not just internally. We have to share them with others. If the medical profession can do this, when their failures have such tragic impacts on real people, we should be able to as well.

    The AIA media department should forward any and all media opportunities to us. We should decide whether we want to participate. The days of the AIA acting in a paternal role and deciding for us are over.

    Isn't that what we wanted?

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    Carol De Tine AIA
    Principal
    Carriage House Studio Architects, LLC
    Portland ME
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  • 7.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-26-2011 11:22 AM
    I have found the almost universal opposition to the Times article subject matter quite troubling as it suggests that architects are more concerned with presenting an image of flawless perfection rather than than one of professional credibility.  Anyone who has had five minutes of experience in the real world knows that bad relationships are inevitable; the lesson that must be learned is to understand why they occur and to identify the means to reduce their frequency.

    I would like to think that my clients come to me less because I project an air of perfection but more a keen sense of judgement, creativity, and problem solving aptitude.  My success has less to do with avoiding problems but in how I address and resolve them.

    Today's society is a bit too savvy to buy the image of the architect and the paragon of perfection.  It is an antiquated concept that reveals underlying feelings of weakness and desperation.  The future of our profession must come from educating clients about what value we can provide to them, not in preventing them from seeing the realities of everyday business, warts and all.  We need to be strong enough to sometimes acknowledge that we are not perfect.


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    Gregory Howe AIA
    Architect
    Searl Lamaster Howe Architects
    Chicago IL
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  • 8.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-27-2011 02:15 AM
    Personally, I don't have any illusions about architects being paragons of perfection, and I don't think the general readership of the NYTimes does either.

    I just can't figure out any good reason why the article mightn't have been about, say, what constitutes a good client/architect relationship. The description of the project has an explicit negative bent, and I can't see how such an article could be anything but destructive.

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    Kate Svoboda-Spanbock AIA
    Principal
    HERE Design and Architecture
    Los Angeles CA
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  • 9.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-23-2011 11:00 AM

    Thank you Jerome -- I  would like to second your posting. I hope that the frustration and the constructive suggestions being expressed in this discussion forum are making their way to the right people at the AIA so that they can seriously reconsider how they are "supporting" their membership. I would expect that I am not alone  as I sign my check for membership renewal each year when I wonder if I can still afford the staggering dues -- and while clearly it is for each of us to find ways of both making a contribution and working to improve aspects of our professional organization -- it does not seem out of line to hope and frankly to expect that the AIA's efforts on our behalf would only be positive.
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    Catherine Schwabe AIA
    Cathy Schwabe Architecture
    Oakland CA
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  • 10.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-23-2011 11:23 AM
    I would like to see a reply/explaination from the AIA and Matthew Tinder. 

    It is apparent from the volume of posts that most members do not think this article is a good idea.

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    Mary O'Toole
    President
    O'Toole Architects, Inc.
    Chicago IL
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  • 11.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-23-2011 11:42 AM
    Mary,

    Please see the complete thread for responses from both Scott Frank and Matt Tinder in AIA Media Relations.

    http://network.aia.org/discussions/viewthread/?GroupId=181&MID=4918

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    Kathleen Simpson
    Manager, Knowledge Communities
    The American Institute of Architects
    Washington DC
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  • 12.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-23-2011 11:59 AM
    I'm a little surprised that nobody has suggested a way that this could be turned into a positive.  We're problem solvers, aren't we?  I'm not sure this would work, but what if all our stories were of projects where our advice wasn't followed and the end result was pain or angst for the client who did it on their own?  Or, clients who never were viable and perhaps you fired them?  Hey, why not answer it like a politician?  Insert whatever you want to say, in response to the question.  Just a thought.

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    Robin Miller AIA
    MSH Architects
    Sioux Falls SD
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  • 13.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-29-2011 10:30 AM


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    David Ward AIA
    David F. Ward AIA, Architect
    Wilmington NC
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    Rule #1:  Never, NEVER, ever trust the media. Period, end of statement!!!







  • 14.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-22-2011 03:29 AM

    You have got to be kidding!!  I completely agree with Rebecca.

    What "media relations" of Mather Tinder AIA are being fostered.  With Mr. Tinder's skills, perhaps he can persuade the NY Times writer to highlight how architects bring value to homeowners.  

    Richard Shugar AIA



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    Richard Shugar AIA
    Principal
    2fORM Architecture PC
    Eugene OR
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  • 15.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-23-2011 10:25 AM
    Calling AIA Media Relations!!!  Are you seeing this?  Not one supporting comment to this bad idea.  Please do what is right and work to stop this article.  Help them write an article on the GOOD that architects can do, not how bad things can happen. 

    Sadly, some architects out there are going to see "media opportunity" and go for it even though it sheds a poor light on our profession.  AIA, you should be encouraging members to NOT support this writer.

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    Timothy Wall AIA
    Chief Architectural Officer
    Ken Herceg & Associates, Inc.
    South Bend IN
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  • 16.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-21-2011 10:47 AM

    Better there should be an article as why architects break off relations with a client.
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    Mitchel Abramowitz AIA
    Mitchel Abramowitz, AIA
    Roslyn PA
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  • 17.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-21-2011 12:09 PM


    The article is about the process of clients/homeowners working with architects and the potential negative situations that might arise - and how to avoid these situations.

    It is certainly not our goal to put architects in a situation that would make them look bad.

    In fact, this article can serve as a lesson to readers providing insights into how to make these relationships work better.  The AIA has a myriad of resources for homeowners and clients who are considering hiring an architect that will explain the process and take away misconceptions.

    The reporter is going to write this piece with or without the input of AIA architects - having a voice and input on this situation to represent the architect's side of the story is a far better option than remaining silent.  This is an opportunity to show how architects are problem solvers and how quality design can impact their clients lives for the better. 

    We do pitch story idea's to the media, though we would never pitch a story idea like this. 

    I apologize for the misleading subject of the posting.


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    Matthew Tinder
    Manager, Media Relations
    The American Institute of Architects
    Washington DC
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  • 18.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-20-2011 10:24 AM

    This is the stupidest idea yet.  I realize the AIA is just passing along the information and can't tell reporters what to write, but I certainly wouldn't want to be highlighted in a national publication for a professional relationship that goes down the tubes.  Architects are not the only ones who will be interviewed in this article and I can guarantee that when it comes out the owners will end up being the long suffering heroes and we'll end up looking like a bunch of asses. 

    I think I've finally seen something that contradicts the "any publicity is good publicity" adage.  I agree that the AIA should be more proactive in promoting positive experiences with architects--especially those in the residential sector.

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    Mary Holley AIA
    President
    ma2 architects
    Basalt CO
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  • 19.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-21-2011 08:26 AM

    A better article would be ARchitects eperating from bad clients. I have had the pleasure of doing that several times with great satisfaction.
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    Scott Lurie AIA
    Scott F. Lurie, Architect
    Oradell NJ
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  • 20.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-20-2011 12:53 PM
    Yes I'm with you Rebecca, I too find this appalling.  I would propose the article focus on how Architects terminate their contracts with their clients as well.  Or better yet, how about potential projects that Architects walk away from because the clients are crazy, expect the Architect to assume too much liability or that their expectations are not grounded in reality.   

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    Gregory Holah AIA
    Principal
    Holah Design + Architecture LLC
    Portland OR
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  • 21.  Bad Break ups with Clients

    Posted 09-20-2011 09:04 AM

    I too am shocked that AIA National would willingly enable NY Times in writing the article.
    I hope our members have more sense and simply ignore the "Media Opportunity".  In light of the current state of our members, this disconnect is amazing and sad.




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    Bryan Zimmer AIA
    Principal
    The Architectural Offices
    Omaha NE
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  • 22.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-20-2011 09:24 AM

    Rebecca,

    I completely agree with you on this.  An article on how to find and work with an architect, what to expect, and why its worth the time and expense would better serve our profession.  The recent advertising I've heard from the AIA seems to be geared toward other architects i.e. announcing the recipient of a recent prize. etc. which I also find unusual.  I'd prefer to hear the AIA speaking to the general public about the value of good design or the value of working with an architect.
    On a somewhat related note, I'm a residential architect and find that most of my clients watch HGTV. After watching several of these programs, its astounding to see that no time is spent focusing on the architect, design, planning or permitting process that goes into these homes and additions that pop up overnight.    I spend a lot of time educating clients on the time that it takes to come up with a great design, mull over ideas, model, draw, bid and construct a house addition. We can use all the support we can get from the AIA.
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    Christine Leonard AIA
    Principal
    Crafted Architecture LLC
    Alexandria VA
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  • 23.  RE:Media Opportunity - Bad Break ups with Clients

    Posted 09-21-2011 05:13 PM
     
    To the CRAN and SPP members responding to this thread:
     
    I want to apologize for the anxiety this New York Times query has caused.  We should have provided you with more background and context in the initial post.  We certainly understand the economic pressures that architects, especially residential architects, are under and would not intentionally do anything that would cause further damage.
     
    Currently, we are trying to manage this pending inquiry for the article in the best way possible.  The fact that we've interested the reporter in tips for how to avoid these unfortunate situations is a very positive sign.  Also, we offered the current CRAN chair (Mark Demery, AIA LEED AP) chair to serve as an authoritative source for advice on ways to avoid architect-client breakups.  We have also spotlighted the myriad of resources the AIA provides for consumers on the HOW DESIGN WORKS microsite: http://howdesignworks.aia.org. UPDATE: the reporter has responded saying that those resources look very helpful.
     
    I am happy to talk with you directly if you have any concerns or questions. You can reach me via phone at 202-626-7467.
     
    Thank you for your understanding.


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    Scott Frank
    Director, Media Relations
    The American Institute of Architects
    Washington DC
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