This is a subject I've discussed a great deal. A few years ago, a kitchen renovation we did for a very nice young couple would have been highly photogenic except for their choice of tiles for a backsplash: in a very modern kitchen with stainless and stone counters and slab-front cabinets, the tiles had daisies on them designed in what I can best describe as the Hello Kitty aesthetic. Had our photoshop skills been up to it, we would probably have been more tempted to alter the images for our website, but we would not have been able to explain it to the client without hurting feelings. We spent a lot of time debating the ethics, though, and felt that unless we also included a note about the change in the image and a way to see the original (which would have been informative since it indicated to our website viewers something about our own aesthetic), it would not be right. So we never used any photos of it.
Perhaps you have a somewhat different situation here, though. Presumably the room is now entirely furnished and the repainting would involve some nuisance to the client, even if it were free. You could ask if she expected the color to come out like that-- paint chips have a way of seeming much less intense when you see them at the store, and I always ask painters to paint a 3' x 3' sample for approval first. If she feels the color is too strong, ask her if she minds your changing it on your website (has she not looked at the images there?). If she has no objection, you could include a note somewhere saying that the wall color has been lightened to make the contrast with the daylight from the windows less stark and to show the room more clearly. And if you can afford it, offer to re-paint; why not? I can tell you that a well-known and very wealthy architect from the Boston area has been known to pay for work on his projects that clients agreed to but could not pay for.
If she does object, perhaps a photo of the room furnished, with photographer's lighting, taken at night, would work. I know that is not what was wanted-- all the windows indicate that the room was meant to be used during the day-- but unless one wants to travel down the slippery ethical slope of showing projects as we wished them built rather than as they
were built, in my opinion you should either show the room as it is or include a note about the photo's alteration.
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Leah Greenwald AIA
Leah Greenwald, Architect
Lexington MA
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