I could not agree with Haden Smith more. Both the AIA National and NY State have been extremely lax in promoting the architect "to design single-family residential projects (new and renovation/addition projects)." Creating, circulating and mareketing "a brochure (for print or pdf format) to distribute to the lay public on the benefits of hiring an architect" as well as marketing this conceot thru ads, the internet and on TV is long overdue. AIA tends to focus far too much on its industry giants and supersized projects, and does little for the small firms out there in the trenches trying to obtain work.....trying to survive.
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Martin Zelnik AIA
Panero Zelnik Associates
The Bronx NY
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