In California there are many advocates of using native plants for landscaping. California has a diverse and beautiful native plant palette, with many endemics. More frequent use of natives is desirable environmentally due to the need to conserve water, thwart invasive species, and promote native fauna (pollinators, etc.). The suggestion that native plants are ugly may have roots because many natives do poorly in containers and are not favored by nurseries; most natives thrive on neglect and are over-cared receiving too much water and fertilization; many natives respond poorly to trimming. The desire for manicured, controlled landscaping is in conflict with the native aesthetic.