Committee on the Environment

 View Only

July 2025 AIA Corporate Partners COTE Newsletter Article: GAF Roofing

  
Strategies to avoid losing sustainability goals to budget considerations
World Trade, Boston, MA pursued SITES, LEED and WELL certifications using a durable yet traditional roof assembly.

You’ve likely heard this before: Your building owner wants to go green, dreams of net-zero or carbon neutral. Then, the price tag shows up, those dreams vanish, and the owner gives up their sustainability priorities to save money today at the expense of tomorrow. While sustainable design means something slightly different to every designer and building owner, one thing often remains the same: Sustainability often gets labeled "too expensive."  

In commercial roofing, we're flipping that script. Here’s how to make sustainability stick, and actually SAVE money: 

Achieving carbon neutrality

Carbon neutrality is achieved by starting with reducing both embodied and operational carbon of a building. Selecting products that help achieve these goals can be difficult if the correct documentation is not readily available. There are manufacturers that produce product-specific environmental product declarations (EPDs) for most roof assembly materials, including for the “standard” materials that are specified and installed on projects that do not have specific sustainability goals. It has been shown that in some cases, using product-specific EPDs instead of industry average EPDs for polyiso insulation, HD polyiso coverboard and PVC or TPO roof membrane, the embodied carbon of the assembly may be reduced by over 40%. This number may be even higher when comparing manufacturer specific polyiso to other insulation types. The good news is that it is likely the roof you already specify. Check out this webinar through AIAU to learn more about the overall study findings.

Assembly used to demonstrate savings by using product specific EPDs. EPDs available at www.gaf.com/specadvisor.

Additionally, insulation can reduce the overall operational carbon of a building by reducing the overall heating and cooling loads. More insulation = less heating and cooling = less operating carbon. Studies have shown that if a building in Climate Zone 4A was built with an initial roof containing R-30 insulation, and the insulation was increased by R-10 every 20 years when the roof was replaced, the cumulative operational carbon savings would be 705 Metric Tons of CO2e, the equivalent of driving a gasoline powered car for 3.525 million miles [1]. This includes taking into account the embodied carbon, replacement embodied carbon, and end-of-life disposal. It is important to note that there is a limit to the ROI on adding additional insulation to a roof assembly. Finding the right balance for your project depends on a number of factors such as energy use, energy cost and CO2 emissions [2].

Decreasing operating and maintenance costs

Long-term building owners are concerned about operational and maintenance costs in addition to the initial cost of the building. This is also a sustainability goal, even if it is not always framed as such. One way to improve both operating and maintenance costs is by designing a durable roof assembly. One example is to bury fasteners for the roof assembly below at least one layer of insulation to reduce thermal bridging and increase the effective R-value. Installing a coverboard will protect the insulation from roof traffic and puncture, including hail damage and wind borne debris. Finally, selecting a robust roof membrane or even a hybrid roof assembly will reduce the frequency of future roof replacement costs, and the related accumulated carbon.  

Roof assembly with fasteners buried below one layer of insulation and an adhered coverboard and TPO membrane. 

Higher ROI

Studies have shown that owners achieve 21% higher sale price and 11% higher rent for LEED buildings [3]. In order to achieve LEED Certification or other green building certifications, material selection needs to be easy and all of the material documentation has to be easily accessible. This includes finding materials that are Red List Free such as the roof assembly used on the Stanley Center or materials with third party verified recycled content without an additional upcharge. It also is shown in the success of 10 World Trade in Boston, MA which was able to achieve SITES, LEED and WELL certifications using a traditional, but robust roof assembly. Streamlining this process not only facilitates the attainment of green building certifications but also enhances the market value and appeal of sustainable properties.

The Stanley Center, a center for all humankind, meets Living Building Challenge objectives with premium TPO and non-halogenated polyiso insulation.

Need more resources to help your project owners stop thinking "sustainability = expensive" and start thinking "sustainability = smart”? Reach out to the GAF | Siplast Building and Roofing Science Team at buildingscience@gaf.com or find all of our education materials in one place in our new Building Science Survival Guide.  


 


[1] “What is 1 Tonne of CO2 Equivalent To?”. https://www.anthesisgroup.com/insights/what-exactly-is-1-tonne-of-co2/  

[2] “Selecting the right R-Value insulation for your building’s roof.” https://www.pepperconstruction.com/blog/selecting-right-r-value-insulation-your-buildings-roof

[3] Albers, Jacob. Bitner, David. “Green is Good: Sustainable Office Outperforms in Class A Urban Markets.” Cushman & Wakefield Research Spotlight. August 2021. https://cw-gbl-gws-prod.azureedge.net/-/media/cw/americas/united-states/insights-pdfs/green-is-good-spotlight_final1.pdf?la=en&rev=e26315797d7d49faa6c58ca7762f91a6&hash=7D9FDF170FDB5E46A373233AD8F2999F  


 


AIA does not sponsor or endorse any enterprise, whether public or private, operated for profit. Further, no AIA officer, director, committee member, or employee, or any of its component organizations in his or her official capacity, is permitted to approve, sponsor, endorse, or do anything that may be deemed or construed to be an approval, sponsorship, or endorsement of any material of construction or any method or manner of handling, using, distributing, or dealing in any material or product. 

0 comments
14 views

Permalink