Architecture practices that integrate research and development, thought leadership marketing, and knowledge management will sustain a competitive advantage over their more-“siloed” competition. These practices exploit emerging technology, such as social media, by leveraging their existing investments in analog processes, tools, and culture. They understand the value of seamlessly moving between digital and analog worlds, and they invest their financial and human resources accordingly. The success of this all-of-the-above approach to knowledge and information management lies not simply in creating documents and organizing databases, but also in connecting people and ideas. The future will belong to these Connected Practices.
Speaker: Christopher Parsons, Founder and CEO, Knowledge Architecture