Beyond Marketing: Social Media for Recruiting and Retention, Research and Development, and Knowledge

When:  Mar 22, 2012 from 01:00 PM to 02:15 PM (ET)
Associated with  Practice Management

AIA Practice Management Knowledge Community continues a free Webinar series this month with an in-depth look at Marketing and Social Media and how to better understand your client.

Beyond Marketing:  Social Media for Recruiting and Retention, Research and Devleopment, and Knowledge Management 

Date:      Thursday, March 22, 2012
Time:     1:00-2:15 PM Eastern / 12:00 - 1:15 PM Central / 11:00 AM-12:15 PM Mountain / 10:00-11:15 AM Pacific  
Costs:    Registration is free, but required                                                   
Credits: 1.25 AIA/CES credit is available for this webinar

                                                                                        

Description:
Knowledge Architecture recently completed a study on the social media activities of over 250 of the largest architecture and engineering firms in North America. Over half of the architecture and engineering firms we surveyed are actively using social media. Of those firms, almost all of them were using social media to market their firms, which did not come as a surprise. However, we were surprised by the number of firms who were using social media for purposes other than marketing, such as recruiting and retention, research and development, and knowledge management. This session will contain three parts: 1) Presentation of research findings 2) Discussion of key insights and trends yielded by our research 3) Presentation of case studies which indicate where social media is heading for architects and engineers.

Learning Objectives:

  1. Identify the current state of the art when it comes to social media in the architecture and engineering industry.
  2. Attendees will be able to share the quantitative data presented by Knowledge Architecture in this session with peers and colleagues once they return home to their offices, hopefully helping them to make more informed decisions for their practices.
  3. Explain trends and insights, even unusual cases, to their peers and colleagues in their firms.
  4. Ability to design a social media plan which balances the appropriate mixture of methods for their firm. 

Presenter:            Christopher Parsons, Founder and CEO, Knowledge Architecture
Moderator:           Scott A. Kuehn AIA, PMKC Advisory Group

To learn more about other PMKC activities please visit the Practice Management webpage.

 

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