Some interesting points, some I am not certain if it would matter as much as you think.
If we look globally at housing in all times, we will find that for some people quality of their shelter has always mattered and for others not so.
If you ask most of the 82% of the people you ask, most would likely state they felt they were getting a quality shelter. Was this because it is new, or perception that newer is better, or that the builder/developer there has a good brand awareness. You and I know that these things doesn't equate to quality or good, but I think it is due to our having a differing definition of what that means.
Here is paragraph from an EPC subject that supports this view
http://www.epcompanion.org/building-cost-analysis/NAR.shtml UNDERSTANDING BUILDING ECONOMICS
What determines how much buildings cost? We all understand the cost of buying a suit, an automobile, or even a house. By experience, we develop a sense for what something should cost. However, unless we fabricate an item from its basic parts, we may not develop a sense of what makes it cost a specific amount. Construction projects are complicated entities. To be able to estimate and manage building cost, an architect must first understand what costs are involved.
The oneness on the architects brand awareness to property value though will be on the architect. It does exist from some. Think Frank Lloyd Wright. But be aware that branding can be both good and bad. If that brand is perceived as being for a limited part of the market.
As for the issue of property values. I think you are right in someways and wrong in others.
I think there is a case to be made, not certain how strong, to have valuation list the value of both the property and the structures on that property. How to make this nationally consistent and meaningful is the key there. However even though land values may not be explicitly broken out in property value evaluations, it is perhaps the biggest factor in market value. Which means in some ways. So what is the explicit purpose behind stating it? If it is for grading quality of structure, how do you objectify this?
However the other issue you raised, the issue that some land double in price while no improvements were made.
This is a bit more complex than is made out to be. At some level this is reflective of the land values having increased rather than simply the structures value. Also, during the boom materials costs increased, this may also have affected the value of existing housing. They were not be rewarded as much as benefiting from market conditions.
But some of these properties not being improved can be due to other factors from age of owner to ability to secure funding to perform work and whether the owner feels capable of hiring others to perform this work.
I will state one more thing about some of those 82% of homes. Some of those homes did in fact have more than 4 corners and did have higher finishes, etc. Not all were McMansions. Some of these were result of municipal pressure to establish high property values and tax assessments.
I would suggest talking with the lenders about how quality can be better identified and valued.
Understand that the Fed and DC are messing around with some of these issues as well. This is affecting, as much anything, those clients ability to sell their desirable properties.
I would suggest talking with Realtor's about brand awareness and see how you and your clients may improve values this way.
Some of this may involve educating the community. We really need to see more architecture centric programming in all forms of media. But this needs to not be focused simply on monumental architecture, this is well document and won't translate to the 82%.
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Chad Berreau Assoc. AIA
Cottage Grove MN
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Original Message:
Sent: 02-28-2011 07:21
From: Eric Rawlings
Subject: Our Broken Value System
Let's try to break down the complexity of real estate and value. When considering a house, you are buying a property and a structure. The cost of construction and materials is fairly constant across the country, but the "area" makes all the difference in the price of the property. A 2 bed house on the beach might be $500,000, but in rural Alabama the same house might be $50,000. The appraisal forms I'm used to seeing don't separate the value of the land from the value of the structure and I think this is where the problem begins. They generate a cost per sf based on the average cost per sf of the "comparable" houses in the area. This cost is further modified by a very short list for upgrades that generously reward the owner with a 25% upgrade of the installation value. The reason why this is important is because the structure is what we design and build, but the dirt is the "area". Improving the structure is what adds value, not improving the shape of the dirt. This allows us to measure merit on an apples to apples basis by eliminating the wild card, the land or location. It also let's a buyer see if they are paying a premium for land (location) or structure (quality).
During the height of the building boom, 82% of single family homes built were spec houses. How many of these do you think were made of top of the line materials and had more than 4 corners? Spec builders will always dominate the market, but they are forced to compete at the lowest common denominator. The bank will only make a one size fits all loan because they think there is only one kind of house, 82% of all houses built. The McMansion is the result of sq footage being more important than anything. A result of land and structures being valued as if they were one item. I think appraisers should be former builders and truly understand how to "see" a structure's value after bidding in the real world. They should recognize a structure that is more expensive like they had to price it to build.
Leading up to the crash, we saw property values skyrocket. People who did nothing to improve their homes saw as much as 2x the value in less than a decade. Why did we reward all these people that did nothing? Houses doubled in value with no addition of actual goods. A modest rise in value due to locale/inflation does make sense, but double in 5-6 years like in CA? Because of the Walmart mentality of selling as low as possible by building high volume, we saw a market flooded by the lowest possible quality and the highest possible quantity.
It will take forever for us to recover from this property value crash if we continue to encourage the Walmart model. We don't need more cheap boxes, but we do need more value before construction numbers make sense. The current model doesn't reward value without lots of volume, catch22. Renovating is one way of not adding units, but adding value. If we reward people for putting expensive, tangible goods into a structure, then that property will now have valued goods worth seizing and selling. When the cookie cutters stacked up, they were all made of the same cheap stuff, no matter how big. How many of the cheapest toilet do you need? Without a variety of value levels, the economics of an industry becomes stagnant and vulnerable. All of your eggs are in one basket.
There is an assumption of better value when you hear Gucci, as they have proven their worth on the free market. Like all other commodities, there must be recognition of an individual product or company's success in the free market. A custom, handmade Martin guitar costs as much as $20,000.00+, but a mass produced Fender is $200.00. Mass produced homes are less desirable in all markets. Sales records show the most repetitious cookie cutters sell for the least (part of their formula), making my point that mass produced items are less desirable and should not be valued the same as unique items. In our system the item with the lowest price sales history is averaged by all the rest when valued, creating false worth for minimal effort. Again, why build better? Where's the incentive?
If an Architect's houses sell for top dollar consistently, then their brand should be more valuable. A Builder or Owner applying for a loan using unique plans from said Architect, should have their project valued according to that Architect's comparable sales, not everyone else's average in the area. This is like valuing each new product by BMW as if it were a Honda, giving the brand's sales history no credit. Why should my handiwork be brought down to the level of a plan book box with an unknown designer? That's insulting! You level the playing field for the locale by separating the structure's value from the land. This way an Architect isn't penalized by their area, but are measured for their work and can therefore benefit from their reputation anywhere they design. If this concept applied to builders in the form of a "builder (credit) score", I'll bet you see a huge shift in quality when cheap box builders start getting scored at the bottom of the scale. When they go to get a loan, the loan value is based on personal merit, their own sales, their "builder score". How more accurately could the bank's safely lend money than to judge the builder by their work and not an "area"? Selling as many of the cheapest houses would no longer be rewarded and hiring the most successful Architect would be!
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Eric Rawlings AIA
Owner
Rawlings Design, Inc.
Decatur GA
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