Project Delivery

 View Only
Expand all | Collapse all

Our Broken Value System

  • 1.  Our Broken Value System

    Posted 02-23-2011 01:02 AM
    This message has been cross posted to the following Discussion Forums: Project Delivery and Residential Knowledge Community .
    -------------------------------------------
    Very few people buy property with cash. Their ability to secure lending is all important to our profession. The appraised value of a property is a major component in the lender's decision making process. Our current system for valuing property puts the majority of the weight on the area and "comparable" structures, yet very little weight on the individual's effort. This has essentially created a system that rewards those who strive for the lowest common denominator. This is why mass produced cheap boxes monopolize the market for new homes.

    I have a client who, unfortunately, needs to sell their house. This house was designed for accessibility with all five exterior doors wheelchair ready and seamless transitions between all flooring, inside and out. They went the extra mile with insulation and high efficiency equipment. The design includes a 9ft cantilevered roof and other atypical features that were clearly by a professional and not from a plan book. It's fully clad in 1/2 brick and 1/2 stucco. The house has also been in publications and on TV. The owner has had several enthusiastic buyers back out at the last minute because the bank(s) had no way to justify the price these people were willing to pay. Why? Because there is nothing to compare this house to. They look at the recent built cookie cutter boxes with hardie board siding and say this is the same thing per sq ft. My client bothered to do a much better job and the bank only sees square footage and "comparable" houses in the area. They got a $5000 bump for using $20K more in stucco and brick. No add for better insulation or equipment. No add for using a professional. No add for the 4000 gallons of cisterns. The few adds you get never come close to the actual cost of installation, so why would you add high quality at a net deficit? The appraisal forms have very few "adjustment" categories, so the vast differences are equalized for simplicity. 

    One house is clearly built like a BMW, using more advanced design and higher quality materials, while the other is a simplistic box. I mean four sides. This is like a Honda scooter in comparison. Aside from style and taste, one is clearly more complex and more expensive to build. One purchased more expensive products while the other went cheap. This way of homogenizing areas by value makes it difficult for anyone to step outside the box. Because of this mentality, development is greatly hindered. You can't build a really nice house on a street with houses less than 1/2 the value. The first guy to start developing a rough area always loses their shirt. 

    The timing won't get any better to start revolting against this brain dead system that not only limits us to a single volume based market of low end houses, but it helped tremendously in causing the housing crash by encouraging way too much volume while over rewarding zero merit with unjustified, skyrocketing value. The builders and real estate agents I've been talking to all love the idea of rewarding individual effort to create BMW, Armani, and other markets in addition to the sole Walmart market.

    I really believe it's as simple as convincing the banks that we are all missing out on multiple markets of quality and competition. A more vibrant market will be far more stable and far more lucrative for everyone. The banks will have to justify raising values before the entire industry can hum along again and trying to do this by over-building cheap boxes is going to be a self-defeating process. Placing more weight on individual merit will encourage people to improve their homes and put more expensive goods into the building. This in turn helps the economy as a whole. As it stands now we all use a very limited palate of low end goods to build most houses. If someone wants a ridiculously expensive steel stair and other goodies, then their million dollar purchase will take 20 years to catch up in value. If someone wants a concrete framed house, good luck comparing it to sticks. Why would you want to prevent people from buying expensive things when they have the means to? Just because someone wants better things, they can't live on the street they want to? It's UnAmerican! It's AntiCapitalist! It must change!

    -------------------------------------------
    Eric Rawlings AIA
    Owner
    Rawlings Design, Inc.
    Decatur GA
    -------------------------------------------


  • 2.  RE:Our Broken Value System

    Posted 02-24-2011 08:11 AM
    Eric,

    It's a question of culture.

     

    To fulfil the American Dream of home ownership we

    • make financing available to everyone, even to those unable to repay, and
    • build to the minimum standard to provide collateral to the bank.

     

    As a mobile society in which we constantly move onward and upward, we have no interest in a higher standard because we hardly ever stay in one place long enough to realize its benefits or to "cash in" on the payback. The next house we move to will in all likelihood not have those features either, so what the hell.

     

    We also like and want a "good deal." If we have happy hour, two-for-one drinks and meals, discount coupons, and special "new low rates," offers of "free" goods and services, magazine subscriptions, why not also cheap houses? We want the highest performance for the least expense, the most show for the money, the biggest bang for the buck, even if it is short lived. The only one who really cares is the bank that must resell the property when we default. When our buildings become old, are no longer fashionable or components wear out and no longer satisfy us, there is always something better. We can always move on, spread out, cut down more forests, drain more wetlands and continue the American Dream and never look back. Our appreciation for value and our architectural heritage is on display in our inner cities and in the remnants of ornament in museums.



    -------------------------------------------
    Karl Hartnack AIA
    Component Past President
    Hartnack Architecture
    40547 Dusseldorf

    -------------------------------------------








  • 3.  RE:Our Broken Value System

    Posted 02-25-2011 11:50 AM
    Karl and Eric,

    So, is your dialogue a "rant" or a "rave"?  I really cannot tell.  It would seem there is an argument to be made regarding culture, but the definition of culture is not agreed upon, just as there is no definitive "normal".

    I suppose for argument's sake, your broad generalizations about our "mobile society" and "cheap houses" do start the discussion, somehow, but do not rise to a level that really reaches beyond the apparent rant that, to achieve the "American Dream" you must do it on the sly.

    In 2007 I traveled over 15,000 miles across the continental U.S. and found, with few exceptions, that what most people want for housing is cheap housing - a floor, four walls and a roof - and not the great treatment of concrete as a fabric, as Ando might design.  Despite these individuals possible appreciation for Architecture (or architecture) in various public and private developments, most want inexpensive, comfortable living for themselves.  Low cost T-111 siding and shag carpeting seems to do just fine in bringing many families "comfort", and costs no where near what it might for cedar siding and wool floor covering.

    It is a question of culture yes, but whose culture?  Not mine!  Mile after mile, as you enter most cities and towns, you can see the same retail shops - Dollar Stores, KFC, Walmart.  Even regional (vernacular) housing design is largely absent.  If you want to define these conditions as an American culture, fine.  But the American culture that is reflected in Wisconsin is not what you might find in Rhode Island, or Texas - despite the unfortunate aspects of "Generica" found throughout.  New England communities, and pockets of development - old and new - scattered across this country do represent an architectural heritage I (and perhaps you) might embrace, but it is relatively small portion of the collective, and losing ground - literally.

    I think this is a good topic of discussion, and I would offer that it is the responsibility of all architects to rise above capitalistic tendencies - deeply (and blindly) ingrained in our country - and respond, through design, by providing thoughtful work, and couple such efforts with an ongoing educational dialogue with developers, contractors and the eventual property owner.

    -------------------------------------------
    Vernon Abelsen AIA
    SMR Architects
    Seattle WA
    -------------------------------------------








  • 4.  RE:Our Broken Value System

    Posted 02-24-2011 09:11 AM
    Eric,

    I share your pain about the appraisal process - it's certainly doomed a few smaller, higher quality houses we've designed over the years (they were, basically, impossible to comp because the overall size was just too small to justify a significantly higher $/sf ratio for the neighborhood).

    A couple of observations though to help push the need for reform in the appraisal process forward in an actionable way:

    First, buildings aren't cars or clothing. Banks won't finance the latter, so buy whatever level of quality you can afford or desire. Cars are vastly different because the banks are not looking at the overall quality as much as they are the raw dollars you can afford to borrow and your ability to repay that loan. If you buy a 25,000 top of the line Hyundai or entry level BMW doesn't matter.

    Overall, questions of aesthetics are doomed in the system because there's no shared, agreed upon method of determining what is 'good'. The appraisers aren't going to make that call, and for good reason (condition and age of a house should matter though). Likewise, how would you value a professional's fee? If you're at 20k per house and I'm at 5k, how's the appraiser to know how much of that fee gets directly built into the house value? Wouldn't that system be ripe for abuse (yeah, my architectural 'fees', says the builder, are 90k...). And even Apple doesn't get a 'design premium' unless people are willing to pay for it (and, again, the banks are giving you more money to our new office in Apple gear because of how much better the Apple computers are designed or built - they're giving you money based on a formula for evaluating risk and repayment.)

    So, how would we move reform forward? I'd argue it's got to be all in the quantifiable variables. Square footage will always be one measure, but I wholly agree that the qualitative upgrades should have equal value - if you install exterior materials that will increase the usable life of the building by 50 years more than average, you get rewarded. If you create a tighter, more efficient exterior envelope (better insulation, but also best practices in sealing all exterior penetrations, etc.), you get credit. More efficient mechanical systems, that can be shown to reduce utility bills compared to neighboring homes? Big credit (you're freeing up more capital for the homeowner, thus they can borrow a little bit more and still have their overall expenses be the same). 

    How would this get done? Well, to be honest, it's going to take some high level discussions between a group like the AIA and a few of the major national banks. I'd think, in the end, it's going to require an Earthcraft like certification system (something verified by, perhaps, a licensed architect?), otherwise how would a bank know all the energy efficiency measures were implemented correctly? Maybe you get a pass if it's certified through another system - passivhaus or (cringe) LEED. But I think it has to be something that's certified or the appraisal process will fall back into what they think is tried and true. 

    Remember, the appraisal system is simply trying to assess risk for the bank, not the homeowner.Simply pointing to the virtues of an 'architect' designed home selling for more won't be enough. Giving them an expanded, rational basis for valuation might be a better first step.



    -------------------------------------------
    Gregory Walker
    Houser Walker Architecture
    Atlanta GA
    -------------------------------------------








  • 5.  RE:Our Broken Value System

    Posted 02-25-2011 12:23 PM
    Eric and Gregory,

    Appraisal of property rarely reflects "true" value of a property, whether obvious "BMW" features or hidden aspects, such as the structural framing of a building.  Yet, it is not just the mentality of the appraisers (often a government employee and/or department, or a private individual or group performing such duties in behalf (under contract) for a local government.  Criticism should also be applied to insurance companies lending agencies, but also to local and state governments who enact land use laws and guidelines, through which "value" of property is often determined.

    To say that we should "buy whatever level of quality you can afford or desire" skirts the issue.  Before buying property must be proceeded first by implementing an exercise in due diligence.  I fault banks and our regulatory agencies for their significant role in the economic condition in which we now find ourselves, but the responsibility of doing research on a property being considered for purchase still falls on the individual.  If someone is planning on spending a significant sum on a property, how unreasonable is it to spend the time, and pay a very small fraction of the property's cost, to investigate and verify conditions of structure, available (and condition of) utilities, the growth pattern and long-term value of the property's community or neighborhood.

    Sometimes, it takes vision, and to build or buy a "BMW" house in a lower value market can work, but you have got to know what you are doing - it might even be a boon to the community.

    -------------------------------------------
    Vernon Abelsen AIA
    SMR Architects
    Seattle WA
    -------------------------------------------








  • 6.  RE:Our Broken Value System

    Posted 02-28-2011 11:33 AM

    Vernon,

     

    I think I perceive the "wants" of mainstream Americans differently. You said, "...with few exceptions...what most people want for housing is cheap housing - a floor, four walls and a roof - and not the great treatment of concrete as a fabric... Despite these individuals possible appreciation for Architecture (or architecture) in various public and private developments, most want inexpensive, comfortable living for themselves..." My perception is that most people have higher aspirations in terms of space, design, durability and overall quality-but that their aspirations do not match their current ability to pay for those things, so they compromise somewhere. Some compromise on location, accepting a longer commute to work with the accompanying higher transportation costs in exchange for other amenities (although I suspect fewer do this now than in past decades). Or perhaps they accept a location in a school district with lower average test scores and a less desirable reputation than they would otherwise like in exchange for a well-designed building (with the idea that they will also benefit from the diversity of the neighborhood and the abundant public transit options). Some compromise on ownership, accepting a lease agreement and the accompanying reduction in autonomy and lifestyle control. Some compromise on other household expenses. Some accept a reduced amount of space in exchange for higher quality. Some accept a reduction in quality in exchange for the amount of space they need in the short term.

     


    When it comes to Maslow's hierarchy of needs, I believe most distinguish between "architecture" and "shelter". Architecture can wait until a more abundant future; shelter cannot. The "American Dream" is defined by that more abundant future.

     

    Perhaps architectural education creates an elite class of the architecturally literate, but I think we should accept the responsibility of exposing people to good design and expressing the benefits and qualities of good architecture, rather than accepting and perpetuating any division that may exist. Everyone has the ability to understand and appreciate good design. What is lacking is someone to show it to them and help them understand it. That "someone" can be us if we accept the challenge rather than accept the artificial distinction between people.

     


    At the same time, we can make ourselves resources for shelter as well. There is no dishonor in providing a basic human necessity, even if it doesn't get our projects on the cover of Architect magazine.


    -------------------------------------------
    Sean Catherall AIA
    Herriman UT
    -------------------------------------------








  • 7.  RE:Our Broken Value System

    Posted 02-26-2011 07:37 AM
    Greg I think is putting good perspective here. Especially on addressing the lenders need to quantify and qualify. Argument needs to focus on tangibles as much as possible.

    Also there are reason that even when people have cash, they borrow money. This isn't a bad thing if use responsibly.

    But the lenders have been bitten hard. Some of this is because they we were not being responsible enough. Now we are living through the correction (often an over correction). Added to this is a lingering uncertainty with underwriting, etc. Most of our mortgages are underwritten by FHA, Fanny and Freddie. There is a movement to do away with some if not all of these.

    Again, the lender is only considering two things. Your ability to repay the debt (income vs liabilities) and their ability to recover should you default (market value). They have to answer to their own board as well as various government agencies (remember 2008?).

    So you need to look at this problem and answer it with what things that are quantifiable and qualifiable for either scenario.
    Ask the lender if they are factoring the houses operational costs towards the homeowners ability to repay? What are they using for this value and does the house out perform this? Show them the data and the documents. Would a favorable rating from an underwriter improve the grade?

    Problem is, anything that involves good design becomes hard to qualify. Even though this property you have referenced has had high interest today (with multiple buyers attempt to purchase the property). Style and trends will change and it is hard to know how timeless the design will be.
    That stated, remind them their has been several attempts to buy the property and countless parties have been interested.

    I am going to use an analogy taken from construction, that I think shares commonality with properties on the market. It is often said, construction costs are affected by a client's desire for Quality, Cost and Time. If the client wants a construction project done fast, the construction costs are expected to increase or the quality to decrease. It is said they can have 2 out of 3, but not all three. I think the same can be said of how design affects the ability to resell a property, especially during challenging economic conditions. In any given, a good design should get you 2 of 3 Better Value, Shorter Time on the Market and Greater Interest. But ultimately I don't see anything, with design, being a hedge against a bad economy or tighter lending rules.

    Regarding the future of market valuations the questions I would raise are:
     

    1. Should the US be moving towards UK's direction of recording building specifications with the land titles? Would this improve the issue being discussed here? (could this foster improved database for comparable analysis or replacement cost estimation strategies)

    2. Should lenders be considering property operating costs when determining the borrowers ability to repay the mortgage? (should a Passive House score you better than code minimum design)

    3. Should other comparable properties on the market (and their list prices) be considered when analysis of market value is performed? Should replacement costs be considered?


    -------------------------------------------
    Chad Berreau Assoc. AIA
    Cottage Grove MN
    -------------------------------------------








  • 8.  RE:Our Broken Value System

    Posted 02-28-2011 07:22 AM

    Let's try to break down the complexity of real estate and value. When considering a house, you are buying a property and a structure. The cost of construction and materials is fairly constant across the country, but the "area" makes all the difference in the price of the property. A 2 bed house on the beach might be $500,000, but in rural Alabama the same house might be $50,000. The appraisal forms I'm used to seeing don't separate the value of the land from the value of the structure and I think this is where the problem begins. They generate a cost per sf based on the average cost per sf of the "comparable" houses in the area. This cost is further modified by a very short list for upgrades that generously reward the owner with a 25% upgrade of the installation value. The reason why this is important is because the structure is what we design and build, but the dirt is the "area". Improving the structure is what adds value, not improving the shape of the dirt. This allows us to measure merit on an apples to apples basis by eliminating the wild card, the land or location. It also let's a buyer see if they are paying a premium for land (location) or structure (quality).

    During the height of the building boom, 82% of single family homes built were spec houses. How many of these do you think were made of top of the line materials and had more than 4 corners? Spec builders will always dominate the market, but they are forced to compete at the lowest common denominator. The bank will only make a one size fits all loan because they think there is only one kind of house, 82% of all houses built. The McMansion is the result of sq footage being more important than anything. A result of land and structures being valued as if they were one item. I think appraisers should be former builders and truly understand how to "see" a structure's value after bidding in the real world. They should recognize a structure that is more expensive like they had to price it to build.

    Leading up to the crash, we saw property values skyrocket. People who did nothing to improve their homes saw as much as 2x the value in less than a decade. Why did we reward all these people that did nothing? Houses doubled in value with no addition of actual goods. A modest rise in value due to locale/inflation does make sense, but double in 5-6 years like in CA? Because of the Walmart mentality of selling as low as possible by building high volume, we saw a market flooded by the lowest possible quality and the highest possible quantity.

    It will take forever for us to recover from this property value crash if we continue to encourage the Walmart model. We don't need more cheap boxes, but we do need more value before construction numbers make sense. The current model doesn't reward value without lots of volume, catch22. Renovating is one way of not adding units, but adding value. If we reward people for putting expensive, tangible goods into a structure, then that property will now have valued goods worth seizing and selling. When the cookie cutters stacked up, they were all made of the same cheap stuff, no matter how big. How many of the cheapest toilet do you need? Without a variety of value levels, the economics of an industry becomes stagnant and vulnerable. All of your eggs are in one basket.

    There is an assumption of better value when you hear Gucci, as they have proven their worth on the free market. Like all other commodities, there must be recognition of an individual product or company's success in the free market. A custom, handmade Martin guitar costs as much as $20,000.00+, but a mass produced Fender is $200.00. Mass produced homes are less desirable in all markets. Sales records show the most repetitious cookie cutters sell for the least (part of their formula), making my point that mass produced items are less desirable and should not be valued the same as unique items. In our system the item with the lowest price sales history is averaged by all the rest when valued, creating false worth for minimal effort. Again, why build better? Where's the incentive?

    If an Architect's houses sell for top dollar consistently, then their brand should be more valuable. A Builder or Owner applying for a loan using unique plans from said Architect, should have their project valued according to that Architect's comparable sales, not everyone else's average in the area. This is like valuing each new product by BMW as if it were a Honda, giving the brand's sales history no credit. Why should my handiwork be brought down to the level of a plan book box with an unknown designer? That's insulting! You level the playing field for the locale by separating the structure's value from the land. This way an Architect isn't penalized by their area, but are measured for their work and can therefore benefit from their reputation anywhere they design. If this concept applied to builders in the form of a "builder (credit) score", I'll bet you see a huge shift in quality when cheap box builders start getting scored at the bottom of the scale. When they go to get a loan, the loan value is based on personal merit, their own sales, their "builder score". How more accurately could the bank's safely lend money than to judge the builder by their work and not an "area"? Selling as many of the cheapest houses would no longer be rewarded and hiring the most successful Architect would be! 


    -------------------------------------------
    Eric Rawlings AIA
    Owner
    Rawlings Design, Inc.
    Decatur GA
    -------------------------------------------








  • 9.  RE:Our Broken Value System

    Posted 03-01-2011 10:07 AM
    Good points Eric - a little more fuel to the fire from my past. 

    Several "name brand" architects were approached during the housing boom to add their design/signature/brand to McMansion's via your scenario.  The thought by the home builders was that the name brand would draw added value (sales price for the home builder) for upgraded "designer" houses.

    Bottom line - there are no "name brand" McMansions!  Why - too costly to build and no track record that the homebuilder could actually charge more for the home.  Why take risks when people were standing in line to purchase the least common denominator!

    Sad but true. 



    -------------------------------------------
    Joseph Lisiewski AIA
    Kitchell Contractors
    Phoenix AZ
    -------------------------------------------








  • 10.  RE:Our Broken Value System

    Posted 03-01-2011 10:27 AM
    Mr. Rawlings has made some excellent comments.  How many of those who need to see this subscribe to this forum?  Any Bankers, Developers, Appraisers or Housebuilders in the audience?  Would this be a good thing?
    -------------------------------------------
    Timothy Brocato AIA
    Alexandria LA
    -------------------------------------------








  • 11.  RE:Our Broken Value System

    Posted 03-01-2011 11:02 AM


    -------------------------------------------
    Randy Ripley AIA
    Randy Ripley Architect, PA
    Little Rock AR
    -------------------------------------------
    What would the automobile industry's push back be if they were forced to value their product by the pound? What leg would Lexus or BMW have to stand on?  I believe they just might mention something about quality of material or production or heaven forbid design as having any value. When everything was a Model T maybe a fair apples to apples comp. would have been appropriate, so to when every home was from Sears or a builder plan book.  The only motivation the lender is going to have to alter their appraisal methods is going to come from their customer.  That being said, our target should be education of the home buying public to demand value where value is.






  • 12.  RE:Our Broken Value System

    Posted 03-01-2011 11:16 AM
    Some interesting points, some I am not certain if it would matter as much as you think.
    If we look globally at housing in all times, we will find that for some people quality of their shelter has always mattered and for others not so.
    If you ask most of the 82% of the people you ask, most would likely state they felt they were getting a quality shelter. Was this because it is new, or perception that newer is better, or that the builder/developer there has a good brand awareness. You and I know that these things doesn't equate to quality or good, but I think it is due to our having a differing definition of what that means.
    Here is paragraph from an EPC subject that supports this view
    http://www.epcompanion.org/building-cost-analysis/NAR.shtml

    UNDERSTANDING BUILDING ECONOMICS

    What determines how much buildings cost? We all understand the cost of buying a suit, an automobile, or even a house. By experience, we develop a sense for what something should cost. However, unless we fabricate an item from its basic parts, we may not develop a sense of what makes it cost a specific amount. Construction projects are complicated entities. To be able to estimate and manage building cost, an architect must first understand what costs are involved.

    The oneness on the architects brand awareness to property value though will be on the architect. It does exist from some. Think Frank Lloyd Wright. But be aware that branding can be both good and bad. If that brand is perceived as being for a limited part of the market.

    As for the issue of property values. I think you are right in someways and wrong in others.
    I think there is a case to be made, not certain how strong, to have valuation list the value of both the property and the structures on that property. How to make this nationally consistent and meaningful is the key there. However even though land values may not be explicitly broken out in property value evaluations, it is perhaps the biggest factor in market value. Which means in some ways. So what is the explicit purpose behind stating it? If it is for grading quality of structure, how do you objectify this?

    However the other issue you raised, the issue that some land double in price while no improvements were made.
    This is a bit more complex than is made out to be. At some level this is reflective of the land values having increased rather than simply the structures value. Also, during the boom materials costs increased, this may also have affected the value of existing housing. They were not be rewarded as much as benefiting from market conditions.

    But some of these properties not being improved can be due to other factors from age of owner to ability to secure funding to perform work and whether the owner feels capable of hiring others to perform this work.

    I will state one more thing about some of those 82% of homes. Some of those homes did in fact have more than 4 corners and did have higher finishes, etc. Not all were McMansions. Some of these were result of municipal pressure to establish high property values and tax assessments.

    I would suggest talking with the lenders about how quality can be better identified and valued.
    Understand that the Fed and DC are messing around with some of these issues as well. This is affecting, as much anything, those clients ability to sell their desirable properties.

    I would suggest talking with Realtor's about brand awareness and see how you and your clients may improve values this way.

    Some of this may involve educating the community. We really need to see more architecture centric programming in all forms of media. But this needs to not be focused simply on monumental architecture, this is well document and won't translate to the 82%.


    -------------------------------------------
    Chad Berreau Assoc. AIA
    Cottage Grove MN
    -------------------------------------------