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A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

  • 1.  A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-27-2012 11:44 AM
    This message has been cross posted to the following Discussion Forums: Housing Knowledge Community and Custom Residential Architects Network .
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    Establishment of the ARA (American Residential Architects) organization.

    I think the handwriting's been on the wall for this probably for as long as there has been the AIA.
    All those who believe that the AIA is adequately marketing the interests of American licensed residential architects, please raise their hands and shout: "Yes!"............................................................................................................................... ...................................................................... ...................................................................... ............................
    Okay.  I didn't hear anything or see any hands. 

    The next question is, what can we do about it?  "We" = American licensed residential architects.
    There is a reason that there are 2 main building codes: Commercial and Residential.  They are very different from each other.  How many school architects would you trust to know the intricacies of the IRC (International Residential Code)?  No more than a residential architect would be familiar with the radioactive shielding requirements involved with a nuclear power generation facility.   Architects who think designing a home is easy soon start discovering all of the detail involved and quickly come to understand what the AIA has long said about it: Home design is one of the most detailed and complex activities in which an architect can engage. We home architects are involved in a highly specialized practice.  No wonder the AIA hasn't done much for our interests.  Most of the AIA is involved with commercial architecture.  Okay; I guess we have to understand that is how it has always been and likely will remain.

    The AIA as a whole hasn't seemed to do very much about promoting the specific interests of home architects. 
    At least, I haven't seen it.  Perhaps a yearly awards program and some homes some us have designed in an architecture magazine for architects.  That's not going to impress the home-buying public.

    I see the AIA spending our yearly dues on owning and renovating buildings for their administrative use, including the expensive new NC HQ over in Raleigh.  Good for those people who have jobs in those buildings in those specific cities.  But what does that do for us schmucks elsewhere throughout the USA trying to earn a living designing homes? 

    Perhaps there might be a generic credit to the AIA for funding some program somewhere once in a while on TV or in magazines.  Generic architects.  In other words, people are Not thinking of us residential architects.  This is Not acceptable. 

    We spend about $617 a year for our AIA dues.  There are about 80,000 AIA members these days.  That = $617 x 80,000 = $49,360,000.  THAT'S ALMOST $50 MILLION A YEAR IN AIA DUES THAT WE PAY!!!!!! Can you really believe that out of that incredible revenue, to which we residential architects contribute a decent chunk, that there aren't any TV commercials representing our interests or other meaningful programs to raise the public's awareness of what we do?

    I checked out TV ad rates.  For a 30 second ad on NBC, during primetime on a perhaps a Wednesday evening = about $64k.  This can be cheaper and it can be double or more, depending on the show, its ratings and the day and time of the aired ad.  If this is the average, however (and it may not be), what if we aired 100 ads a year?  Once every 3 or 4 days? 100 x $64k = $6.4M.  Okay; that would be about 13% of the gross AIA dues we pay.  What if we ran an ad every day on a major network and what if the cost was $64k average cost?  365 x $64k =$23.36M, or about 47% of the gross AIA dues. 

    Is that expensive?  Absolutely!  But what is the price of not getting our message through to the public?  How about zero to almost no business designing homes?  Are you busier than you want to be?  If so, good for you; you might be about 1% of our membership.  The rest of us are praying for the wondrous heydays of 2005-6-7-8. And the above ad rates may end up being considerably less, if we were to arrange for a package deal with some particular station that wasn't necessarily NBC, like HGTV.  We can investigate that.  And some of you have suggested getting a reality TV show going, featuring homes architects and what they do for their clients.  The ads for such a series would hopefully pay for its production costs.

    The point is: what good is the $617 we all pay yearly to the AIA if those funds are not being used to promote what we do in an effective manner? 

    I have done something rather brash this morning.  I went online and created a new domain:
    www.AmericanResidentialArchitects.com .  There is no website yet.  Just the domain. 

    Perhaps the time has come for those of us who are almost exclusively residential architects to think about creating our own organization

    Perhaps funding, at least in the beginning, won't allow for TV ads, at least not on a daily basis, however, we can start to create an organization entirely focused on our mission, which, I would think, might have these points as a basis of beginning:
    1.  To promote a public awareness of the positive aspects of American licensed residential architects.
    2.  To constructively evolve the practice of residential architecture.
    3.  To improve residential architecture in terms of design & technical aspects.
    4.  To help American licensed residential architects have thriving practices.

    5., 6., 7., 8., 9., 10. (YOU fill in the others)...

    I do not know if there will be enough interest to help this get off the ground. 
    Apathy will kill it, because I can't do it alone.
    If, however, enough of us are interested in doing something about our situation, instead of waiting for our present generic organization to help us, it might get some air under its wings.

    I do not know how many of the present 80,000+/- AIA members are mainly residential architects.  If perhaps that was 20,000, that would be a hefty piece.  If our dues became perhaps $250 per year (significantly less than the present $617 the AIA charges us for combined Local, State + National), that would generate around $5M per year for our new organization, focused on just the interests of residential architects. 

    If we used perhaps $3M a year for a TV ad program, and if those ads did cost us $64k each, that would be 46 ads aired a year on Major TV channels, for the home-shopping, home-designing, home-building public to see.  There are other things we could do with our new member's dues, for instance: create a website, focused entirely on our interests and in educating the public about what we, as residential architects do and how we can be of value to them.  We can produce frequent YouTube spots and air them for only the cost of producing the videos: essentially have our own YouTube Channel.  And there are more things we can do.  This could be the beginning of something long overdue and in our professional best interests and in the public's best interests as well. 

    (I am reminded of Bluto's charge in Animal House when he was rushing toward danger and yelled: "Who's with me?  Yaaaaayyyyyyy!!!!... and as he dashed toward his doom, noticed no one had joined him.)

    I am at:
    Rand@HomeArchitects.com , 828-269-9046. If any of you is interested in helping me get this started.  This might be the start of a new, improved chapter in our practice as American licensed residential architects.  We would be known as the ARA (American Residential Architects). We could establish some affiliation with the AIA (but would not be sharing our dues with them). We would request that they, however, share a portion of their funding with us, as we would be representing a significant portion of their membership.

    Step one would be to create an LLC or whatever entity made sense.  We would also establish a fictitious name and bank account to get things going.  If any of you are interested in contributing to this, let's start out our membership at $250/year.  All checks made out to: ARA.   Send it to: P.O. Box 907, Cashiers, NC  28717.  I'll start this out by myself to get it going, but we are going to need to create an ARA board of directors, from American licensed architects from all over the USA. 

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------


  • 2.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-30-2012 11:55 AM

    Rand - I'm with you on this. 

     After some 20 years of bine an AIA member, including two terms on my chapter's board of directors, chairing three committees (scholarship, Education, Design Awards) and serving an a variety of other roles, I have come to the conclusion that the dues  do not have an ROI for residential architects.  Simply pu, the AIA does not "get" residential architecture.  This is evident from their promotional materials (btw there is a video on using an architect for a house, and true to AIA form it shows someone building an expensive, one-off, Eurobox, that claims to be "green" while located on a remote site.) , contracts, publications, and awards programs.  They just don't get it, and I don't think they ever will!  They are out of touch with residential practice.  Period!

     My question is.... Instead of forming a new group, why can't CORA take this over?  I would gladly pay a reasonable amount for dues to an organization that (as Dave A. has pointed out) celebrates the process of working with an architect instead of heroic individuals and iconic objects.

    CORA was founded by residential architects who were disgusted with the AIA and it's publication.  I don't know why they feel they need to be partnering with CRAN.  The fact is, the majority of licensed architects (aprox. 52%) are not AIA members.  I'd be willing to guess the majority of non-members are involved in residential practices. 

     We need someone to advocate for us.  Here are some of the top issues:

     + Regulating single family design (this will have to be done in cooperation with NAHB and will likely sprout a second tier of licensure).  But, its time has come.

     + Advocation for form-based zoning codes.

     + Advocation of sustainability using common sense principles (see S. Mouzan "Original Green") in lieu of high performance (i.e. LEED) buildings that ignore urban issues and common esthetic principles.  Let's communicate to the public that sprawl is bad for them

     + Contracts for residential architects.  (at two AIA conferences I was told by two different attorney/architects to not use AIA small project contracts, instead use B141, etc.  These guys had obviously never worked with residential clients and builders before - and I could see my projects going up 15% by introducing those contracts, let alone being laughed out of a meeting by any intelligent residential contractor)

     + Process documentation that articulates what is necessary in residential CD's and design serives at different levels.

     These are but a few.  But, my big question goes out to the leadership at CORA? 

     Why are you continuing to affiliate with the AIA?  They continue to let the majority of residential practitioners down.

     Why are you inclusive of non-licensed designers, legitimizing their practices?

     Why not become a dues supporting professional organization for licensed design professionals engaged in residential practice? 

    My question to AIA members with dedicated residential practies is:  Why do you continue to put up with this?

     

     

     



    -------------------------------------------
    Edward Shannon
    Waterloo IA
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  • 3.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-30-2012 12:59 PM

    Hi Ed,

    There was a time when I hoped CORA would be that, a replacement for the AIA for residential architects.  It is the reason I became so absorbed with CORA early on.  The bad news I (from where I sat at the time) is that a decision was made at an early national gathering in Greenwich Ct that CORA should change its name form the Congress of Residential Architects to Congress of Residential Architecture to  include all people and not try and compete with the AIA for membership. Rather CORA would refine its mission to educating everyone on the importance of good architecture. I was disappointing but continued to remain very involved. 

    The good news is that CRAN was born out of some of the same volunteers from the early CORA days with the exact mission that you describe.  To create content and representation for residential architects.... but from within the AIA itself. We have just started down this path, but trust me, our achievements have been monumental so far.

    Peace

    Dave


  • 4.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 08:16 AM

    Dave - Perhaps you can articulate what you at CRAN have accomplished.  My purpose here is not to slam the AIA.  I think the AIA has and continues to be a good advocate for the large commercial firm. I met some wonderful people during the years I served - which is a benefit in of itself. 

    Perhaps you can provide the sole practitioner, or smaller firm that has a residential concentration some reasons to remain an AIA member or even join.   I maintain that less than 50% of US architects are members.  I speculate that the majority of non-members are residential practitioners.   

     We have some real problems in our profession and architectural education system.  For one, there is a one-size-fits-all degree/license that trains all architects to be general practitioners - lead designers at that.  The reality is...very few practice this way.  It seems as AIA treats its membership the same, failing to recognize the disparity between the sole practitioner (who typically has to rely on his/her spouse to be the bread winner) and the corporate principle.   When coupled with the exorbitant dues of NCARB, LEED, etc. it is hard to justify the ROI for a sole practitioner.  Why can't AIA recognize this and try to capture that sector?  What if there were a sliding dues structure?  (not a tax on large firms).  but, what would be lost if there was a membership as low as $200.00 for sole practioners.  If the AIA could dempnstrate some value for this, they might pick up 35,000 members!  Or, should there be a separate organization, that works cooperatively with the AIA to meet the needs of the small practitioner? 

    My final quetion is....why are the efforts just beginning to happen?  Many, like myself, feeel it is too little, too late and, unless i can percieve some real value now, I am not illing to wait it out a generation for things to gradually change. 



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    Edward Shannon
    Waterloo IA
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  • 5.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-01-2012 10:00 AM
    I just have to reinforce the idea that the "Custom" in CRAN needs to be broader. If part of CRAN's mission is to reform the AIA then its identity should be broader than Custom Residential, and all that it implies. A small residential bathroom renovation does not fit the profile of "Custom". A homeowner forced to engage an architect because the code official refused their home made drawings does not fit the profile of a "Custom". I could name a dozen other scenarios encountered by small practitioners that nobody thinks of when they hear "Custom". The name is wrong. The exclusivity projected by it is wrong. Even if CRAN has the interests of these situations in mind, the PR is giving another message. 

    If CRAN's goal is to reform the AIA to the benefit of residential architects their concerns need to be broader than Custom. Custom design represents a tiny slice of residential design in the US, and the AIA has never made any move to expand architects' influence beyond this tiny slice. If CRAN does not take a more expansive view we may find that after a successful reformation that we have a new AIA focused on the same tiny slice of housing we've always had. If CRAN wants to reform the AIA they have to reform not only its attitude towards residential architects, but their attitude towards the residential market.

    I've posted this idea here long ago and was rebuked by CRAN members that Custom was the focus. Advice to seek change in the other Housing and Small Practice focus groups is not helpful and misses the point. Clearly those focus groups have not had the reform of the AIA as part of their agenda. If CRAN is working to reform the AIA for all residential architects then they must have a broader mission. At the very least they should have a name that reflects that, and they need to be very conscious of the message they send. My feedback is that CRAN is failing in this regard.

    -------------------------------------------
    Gregory La Vardera
    Architect
    Gregory La Vardera Architect
    Merchantville NJ
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  • 6.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-01-2012 10:29 AM
    Gregory,

    I would totally disagree with your view of 'custom'.  CRAN's view of custom includes all sizes, prices and scopes of projects.  We view custom as what Residential Architect's provide to all of our clients.  We are providing a unique and 'custom' solution to their design.  


    WHO IS CRAN?

    If you practice residential architecture for individual homeowners-whether you work on bathroom or kitchen remodeling projects, additions to existing residences, or ground-up new homes- you are doing "custom" work and are part of CRAN.

    YOU ARE!


    Inclusivity is key to CRAN and its future growth. We are a style- neutral group that recognizes members who are engaged in all types of residential architecture design idioms and practice models
    .


    We need to eliminate the categories, the styles, the 1%, the 'we and they' and unite as Residential Architects. There is a huge residential market out their that needs our help.  We all need to destroy the perceptions by the public and our allied professionals (contractors, builders, appraisers, realtor, etc) of being exclusive, arrogant, difficult to work with and expensive.  I had seen a post today where a member is locally connected with NAHB and others are members of NARI.  Both groups are great ways to advocate for Residential Architects and getting more involved in the team approach of Residential Architecture.

    We appreciate the great thoughts that keep coming.  Let's not try to tear each other apart, but join to explore new opportunities that will elevate the Residential Architect profession.  CRAN and AIA are listening!
     
    -------------------------------------------
    Mark Demerly AIA
    AIA CRAN Chair 2012
    Demerly Architects
    Indianapolis IN
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  • 7.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-01-2012 12:17 PM
    Gregory,

    Always a pleasure to peruse your posts and enjoy the discourse on the topics here at Knowledge Net. However, I would like to politely point out, in all fairness to good discourse, that you have made another hasty generalization (we had a similar exchange between us on May 4th with the Modern vs. Traditional thread).

    You posted, "A small residential bathroom renovation does not fit the profile of custom".

    Well, where do I start?

    Yes Gregory, a small bathroom renovation can fit the profile of "custom". Most certainly, not all bathroom renovations can or will fit this profile and this component of your statement I can agree to.

    I have been running an Architect-led Design-build Firm for almost eighteen years in one of the most code-laden, bureaucratic, insanely PC, 49 square miles of craziness called San Francisco. However, you do not need an Architect to draw plans for you in this mess - can you believe that? Go figure! As a matter of fact, a licensed General Contractor or Engineer can submit plans for a ground-up or renovation without much haste in the residential archetype.

    So, my experience with our firm in San Francisco is brutally simple...people hire us because they want an Architect not because they need an Architect to fulfill your interpretation of what a building inspection official  feels is "custom". I can completely appreciate the frustration in your comments with building departments that require an architect to sign and seal plans for a simple bathroom remodel. However, I also applaud that fact in many cases so I am on the fence with this (another discussion for another time).

    Yes, I have done many small bathroom remodels that are completely "custom" in a multitude of ways. Not because they are for the "one-percenters", no because they were designed exclusively for a single private client.  These small, seemingly innocuous bathrooms evidenced design solutions that were tailor-made for our clients providing "custom" environments that celebrated their personal domestic ceremonies. Were some of them very costly - you bet! However, many were not and were still designed with the same care providing custom solutions to fulfill pragmatic and aesthetic program requirements.

    I ask you, is my firm projecting "exclusivity" in providing our clients with these types of design-based "custom" solutions to give them a "moment" within in their personal environment that enriches their lives as they move through their day?

    Yes, I feel we are projecting exclusivity, just not the exclusivity you are speaking of in your post. You see, once again, we are dealing with semantics and passion which, often times can produce volatile results or in this case, a simple hasty generalization.

    I think the "custom" in CRAN is fine Gregory. The word was never intended to project exclusivity with regards to financial demographics and upper echelon design rarity only affordable to a minute faction of the public. It really has to do with the fact that we are providing "custom" solutions for individual clients. One of the reasons CRAN was founded was because the Residential KC was focused far more on market-based / market-rate housing. I have no issues with this type of design, as a matter fact, I cut my teeth with semi-custom and production housing both in the field as a contractor and on the boards as an architect. However, until I was exposed to CRAN, I knew of no groups within the AIA that were focused on what I currently do which is "custom" design for individual clients. You say the name "custom" is wrong - OK, you are most certainly entitled to that viewpoint and I will respect that implicitly. We can continue to discuss this and work through the discourse as professionals.

    However, make no mistake, the use of this word "custom" was very thoughtfully and respectfully considered from multiple viewpoints and multiple interpretations in its position at the front of the acronym "CRAN". All this forethought was performed by a group of extraordinarily passionate, caring, dedicated and visionary individuals, whom made a concerted effort to plan, form, develop and groom this newly minted Knowledge Community with no compensation whatsoever and out of the highest level of commitment to the profession and residential practice.

    If you were to spend time with many CRAN members, as I have the fortunate privilege of doing, you will see many types of practices and many types of residential projects, all at various costs-per-square-foot, scope and degrees of design complexity. I welcome you to join us and work together to continue the expansion of our goals and mission as a team and network of like-minded professionals whom all share a passion for residential architecture.

    All the best, I hope our paths cross soon Gregory!

    Regards,

    James
     

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    James Walbridge AIA
    Principal
    Tekton Architecture
    San Francisco CA
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  • 8.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-02-2012 10:07 AM
    Mark, I think you misunderstand my point. I agree with your description of what practice is as a practitioner. But this is not what the general public regards as "Custom" - not a bathroom renovation. Most people, and most architects included when they hear custom think of elaborate luxury homes. I can assure the client I am helping to rebuild a porch on their house does not think of it as a "custom" job. This is not architects fault - you can blame the builders and developers for defining what custom means for the general public.

    I agree with your definition of "custom", but I also realize that most architects, and certainly most potential clients don't see it that way. Some people I work for would be thrilled to consider their project custom, others would shrink from that label embarrassed that it meant shameful extravagance. Either way, they both think "custom" means the same thing - Not what you are describing. To everybody but perhaps practice insiders, Custom means one of a kind, typically expensive luxury homes. Period. It does not matter if its right or wrong - it just is.

    What is important here is the message you send to the public, and it is folly for you to think that our internal language is what we should expect the public to understand. This is the same kind of folly as theoretical archi-speak, playing out in the realm of practice. Realize the message you are sending, and think about the consequences of it.

    In the same way you also have to convince architects working in modest projects that this "CRAN" thing is about them. I don't think focusing on the label "Custom" helps you do that.

    And the best reason for CRAN being more than Custom is it just is too limiting. Custom residential design is a tiny percent of the housing market. If CRAN will be the entity that reforms the AIA to be responsive to small residential practitioners, then the scope of their concerns must be broader than Custom if we hope to have an AIA focused on expanding the realm of residential work that architects undertake. 

    Otherwise we may find someday that we have a brand new AIA, staring at the same tiny shrinking slice of of the housing market that we always have.

    I am not tearing anything apart. I am trying to encourage CRAN to think bigger, and more expansively. Here, briefly is what I believe should be part of CRAN's agenda. It changes none of your short term goals or activities, but makes clear what the AIA ought to be doing once the first problem - not even paying attention to residential architect members - is rectified:: 


    - architects are currently in a small segment of housing, roughly 3% of houses, built custom & additions and alterations custom by definition. This is shrinking and becoming more polarized - very wealthy customers hiring architects, and customers forced to hire architects because of some aspect of their project or code official. So the 3% is shrinking. The middle is/has largely dropping/dropped out.


    - So I am proposing that instead of focusing on the 3% of work that custom architects do, that CRAN, and the AIA should be focusing on how to expand architects into the rest of the 97% of housing. Imagine the growth going from 3% to what is a still a tiny percentage like 6%. Rather than after painting ourselves into a corner the re-born AIA stands there staring into that same corner...


    - Inherent in that proposition is the recognition that right now 1. there are not enough architects to provide a great increase in market share. 2. The housing market is not prepared nor willing to take on the additional expense of Custom Architecture for even a small amount of growth. SO, along with seeking to expand into housing CRAN and AIA need to be prepared to research and propose alternate business models that allow architects to produce more commissions, and to be fairly compensated while at the same time offering the design work at a rate the housing industry is willing to take up, ie NOT at "Custom" Rates.


    -end-

    -------------------------------------------
    Gregory La Vardera
    Architect
    Gregory La Vardera Architect
    Merchantville NJ
    -------------------------------------------








  • 9.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-01-2012 11:11 AM
    Hello Gregory and Mark D.,
    I think both of you make good points.  I do agree with Mark that the word "custom" does functionally apply to all of us, because everything we do is typically unique, unless you are doing HUD housing (which I did long ago and which, by the way, was unique).  I do, however, respect Gregory's perception of this word and his even more important idea that perhaps use of this word in the public's eye may be perceived as something more exclusive than what they want to do.  I guess it comes down to paring down things to their most basic elements.  Any embellishment beyond what an organization is doing could be perceived as something beyond its core purpose.  I think Gregory has mentioned something important here.  While I do agree with Mark and CRAN, that what we all do functionally fits the CRAN name, the overtones of "custom" could carry with it something more elitist and perhaps in the public's eye: more costly.  Both of you are right.  The question for the benefit of our practices is: what is the public's perception?  Perception becomes reality for the person doing the observing and they make their decisions based on "their reality."  Interesting topic Gregory. Thank you. Perhaps the CRAN/AIA might want to conduct a survey on the use of the word "custom" and how it fits into the home-buying public's perceptions of quality, cost, affordability, desired lifestyle, budget-consciousness and other factors to better understand what John Q. Public thinks of the words we use for our organizations and if they correctly present what we want them to present to the public (which would be: hire us!  We'll design a better house for you that represents true value). 

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 10.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-02-2012 01:17 PM
    Great points, Rand. I wonder, however, whether the word "custom" or the acronym "CRAN" is even in the public eye or needs to be in the public eye in the first place. If CRAN spearheads efforts that are labeled with the "AIA" brand, not "CRAN", isn't it the public perception of "AIA" that is most relevant?

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    Sean Catherall AIA
    Integrated Property Services
    Bluffdale UT
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  • 11.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-02-2012 02:32 PM
    Hi Sean,
    Thank you for your observations.  My belief is that the public at large has no idea that there even is an AIA, much less the CRAN.  This is because there is no Public Awareness Program (that I can see, can you?).  More important to this particular forum, there is no AIA funding for Public Awareness ads on TV and in other media, at least that I have noticed, especially for residential architects. 

    Let's hear it: has ANYone else seen or heard of this?  If the AIA would fund CRAN or any entity to promote the best interests of residential architects, we probably would not be having this conversation because I would shut up, because I would have more work than I would know what to do with.

    I have a couple of projects, due to my own initiative and extremely hard efforts, none of which can be credited to the AIA.  You and I FUND the AIA.  What are they using our money for?  Certainly nothing much to promote the interests of home architects and nothing to advertize public awareness that anyone can have their own home designed by an architect!  Hey!  What a great message to get out there! 

    Yes, the AIA allows CRAN and the HKC to have a blog on the AIA website.  Thank you very much.  That's nice.  But there needs to be so much more.  For the hard-working guys and gals in CRAN to actually have to spend their valuable time and efforts raising their own outside funding for their efforts is ridiculous, when the AIA rakes in about 50 million bucks a year in member dues.  GIVE US $5 MILLION A YEAR OF THE BUDGET TO CONDUCT A PUBLIC AWARENESS CAMPAIGN PROMOTING RESIDENTIAL ARCHITECTS AND WHAT WE DO.  I am amazed that the CRAN founders are so amenable under these circumstances.  Bless them.  They are so much more patient than I could ever be.

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 12.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-02-2012 03:09 PM
    The Public Awareness program you're looking for happens on the State Chapter level here in NJ (where you need a licensed architect to sign and seal drawings for all buildings meant of human habitation, regardless of size or use, including homes). Our Chapter budgets 10's of thousands of dollars on PA annually, which includes a hefty fee to a professional public awareness firm.

    It does not necessarily focus on residential or commercial or institutional projects, but rather on the individual accomplishments of member architects and the AIA brand associated with them.

    TV ads are fast becoming the dinosaurs of the marketing industry. I urge you to pick up a copy of "Guerilla Marketing" to see 100 different methods (including TV and Radio ads) that you can you to market your own business, and many of them are at little or no cost.

    I really don't understand why you would trust or want a national professional organization to market your unique services to your specific target niche. Don't get me wrong, the national ad campaign of a few years ago worked well for those of us stuck betwixt NYC and Philadelphia markets; and our Exec. Dir. reported that every time an ad ran, his office got MANY telephone calls of general interest in architecture. But that is not specific marketing that would help any individual architect's bottom line. At least not directly. It really was meant to be a branding vehicle that raises the profile of the AIA brand, which is all well and good and certainly worth the measly $75 a head surcharge that was tacked onto our dues ( I probably just spent $75 worth of billable time responding to your post.)

    In the end, when it's all said and done, though, I'm more interested in raising the brand awareness for my own practice. And if AIA is truly as inept as you infer, (which it isn't) why would you want them or expect them to market your firm for you? Nobody knows the specific competitive advantages that you offer better than you do.

    I design residential projects, retail projects, commercial office interiors, and provide expert witness services (for when my colleagues are accused of failing to meet the standard of care and are sued by their clients and contractors). So if AIA does create an ad campaign centered solely on residential architects, do you suppose that any number of other splinter groups are appropriate?

    I recognize that my target market is not based on use group, but rather size and complexity. I specialize in small projects and projects in distress (problems that develop during design, during construction, and after the fact). I've also found a niche offering high level design services to small firms that are just not ready to hire full time licensed architects in-house, but sometimes need the expertise of a seasoned professional. Should there be an ad for each of those, too?

    -------------------------------------------
    David Del Vecchio AIA
    Architect
    David Del Vecchio, Architect, LLC
    Cranford NJ
    -------------------------------------------








  • 13.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 08:40 AM
    Re: ARA (American Residential Architects)
    Focus, Purpose, Goals, other organizations and why ARA's time has come

    Hello Edward, David and Brenda,
    Thank you for your thoughtful comments and your insights into the history of beleaguered licensed residential architects throughout America. From your useful information about CORA's history and purpose, Edward, it sounds like they are adopting the noble notion of including people from all sorts of backgrounds.  While that may work for their purposes and sound magnanimous, I really do not believe that it works in the best interests of American licensed residential architects.  The reason: as you pointed out, supporting non-licensed entities undermines our position as licensed professionals and condones, through inclusion, that this practice is acceptable to its members.  Also, combining efforts (within this one focused organization) with builders also can undermine our roles, as we want people to hire us to design their homes.  That is our main focus.  We know we will do a better job and we make lists of why this is so: experience, education, knowledge, ability.

    We should work alongside builders Outside of our organization, however, it is my belief that we need laser-like focus to make the ARA work: for American licensed registered architects.  That is the point of our complaints and lack of satisfaction with the AIA.  Our agenda is being watered-down by commercial architecture within the AIA.  I suggest that we not commit the same sin of lack of focus by trying to appear inclusive and admitting into our ranks those whose agendas diffuse our own.

    So, I agree with you, Edward, that it appears that while well-intentioned, CORA may be too-inclusive and thereby defeat and diffuse one of our main goals, which is to help our member American licensed residential architects.  And trying to turn the course of an existing large organization like the AIA (and possibly CORA?) is sort of like trying to turn an aircraft carrier: it can't be done swiftly or nimbly and there must be all sorts of approvals, consensus and hierarchical red tape before this can happen.  And once the turn begins, it takes miles to actually occur.  The point being: it may be easier to start with a clean slate and start, from the beginning with one, crystal clear objective:
    TO PROMOTE AMERICAN LICENSED REGISTERED ARCHITECTS AND THEIR WORK, HELP THEIR PRACTICES THRIVE AND IMPROVE THE PROCESSES AND SOLUTIONS ARRIVED AT BY THEM.
    Does any other organization on the face of the planet now do this?  And only this?  If so, let's abandon what will surely turn out to be a lot of effort and join them, instead? 
    I'm not hearing anything...

    I think the time for the ARA has come.  No one else has our backs.  Time for a new gang of experienced rebels to band together and do what we should have been doing for decades.  In time, we may well acquire the mantel of stewardship that Franklin, Washington and the other rebels of their day finally and most deservedly earned.  However, when a separation based on "no taxation without representation" was first proposed, of course the parent organization (the United Kingdom) viewed such proposals as heresy, traitorism and worse.

    Should the ARA coordinate, communicate and cooperate with the AIA, NAHB, CORA and other organizations?  Of course.  But there is valuable benefit to be obtained from controlling our own fate by focusing on a dedicated agenda for our betterment and the improvement of our unique practice.

    David: are you interested?  If would be wonderful if you could help convince other CORA licensed architects to sharpen their focus within the ARA.  Ready to stop banging your heads against the wall?  All AIA residential architects appreciate your accomplishments within the AIA, but don't you feel that you could do so much more without the resistance?

    Brenda: thank you for your useful suggestions.  You make good points that the ARA should embrace in terms of marketing for American licensed residential architects.  Thank you.

    Not sure what I was expecting in terms of response to this whole ARA suggestion.  Not many have responded so far (under 10).  I guess apathy once again rears its ugly head. 
    IF ANY OF YOU LICENSED RESIDENTIAL ARCHITECTS IN THE AIA WANT A NEW ORGANIZATION TO BETTER REPRESENT YOUR INTERESTS, YOU NEED TO DO SOMETHING. 
    Start by e-mailing  me: Rand@HomeArchitects.com  .  828-269-9046.  Starting ARA membership dues: $250 yearly sent to: ARA, P.O. Box 907, Cashiers, NC  28717.  Your dues will be used to promote and run the ARA, establish a website, create operating papers and other necessities to promote the mission of American licensed residential architects.

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 14.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 09:21 AM
    Regarding Edward Shannon's question below - does anyone on this list have statistics how many AIA members are "dedicated" residential architects?  It might be interesting to know.  

    I speculate that my firm is like many others with what I refer to as a "diverse" practice - a mix of residential, commercial, municipal, and other project types. I could not survive if my practice were dedicated to only residential projects, and I personally do not see how I could (or would, for that matter) join and participate in multiple groups to advance my firm and career. 


    -------------------------------------------
    Andrew Fethes AIA
    President
    Andrew Fethes Architects PA
    Oradell NJ
    -------------------------------------------








  • 15.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-06-2012 02:09 PM
    Andrew,

    You are absolutely correct, especially for the smaller firms. Here is the 2009 Firm Survey data to answer the question: Approximately what percentage of your office's 2008 gross billings came from each of the following types of projects?

    project type % by # of employees ... All ... 1 ... 2-4 ... 5-9 ... 10-19 ... 20-49 ... 50-99 ... 100+
    single-family residential ... 29.5% ... 46.0% ... 34.6% ... 22.5% ... 9.8% ... 3.5% ... 0.7% ... 0.1%


    See the complete breakdown of that question's responses (in a much cleaner format) in the attachment.

    The 2012 numbers are not too different and that the new report will coming out very soon (end of August/early September). Read the 2009 AIA Firm Survey Summary (and other AIA research reports) at http://www.aia.org/practicing/research/AIAB090039.


    -------------------------------------------
    James Chu
    Director, Research
    The American Institute of Architects
    Washington DC
    -------------------------------------------








  • 16.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 08:22 PM
    Since this has been a topic of discussion, I have heard two or three spots on NPR in the last few days.  And the ad mentions having architects help with housing.  The AIA must be monitoring this blog and responding.  ???

    -------------------------------------------
    Edward Cazayoux FAIA
    Principal/architect
    EnvironMental Design
    Breaux Bridge LA
    -------------------------------------------








  • 17.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 09:07 PM

    Hello Edward Cazayoux,

    Hey!  I hope so!  Here's the thing: if they are, they should SAY SO, on this forum and the HKC.  Sort of like when you get your receipt from the grocery store and right there on the receipt, the store tells you how much you saved and on what items.

    It would be nice to have the AIA telling us, on these residential KC, what they are doing on our behalf and what our dues are buying for us.  That would go a long way to making us feel that at least something is going on to help residential architects and home architecture.
    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 18.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 09:51 AM
    Rand and all,

    I challenge you to step back and see the opportunity of CRAN. It is EXACTLY what you are trying to do. In 5 short years CRAN petitioned to the AIA to become its own Knowledge group. This has not be done in so long that no one remembered the procedure to add one!!!! After some discussion we were approved for a 12 month trail and eventually approved. In short 5 years we have one of the most active groups within the AIA growing in strength everyday.

    We are making our own money through sponsorships and symposiums and we are working with the AIA to protect our money as we continue to build our bank account... in order to start to effect the agenda items we deem most important.

    Starting a new organization (my first choice when I started this) requires full time staff.  We have that built in to the AIA.  Every month we become more connected with the process of doing things from with in the big ship AIA as we participate in AIA national meetings such as Grassroots and KLA/CASE. Further, our members are beginning to take on leadership position at higher levels within the AIA on overseeing committees.

    My point is that we have done this in 5 short years. We are setting up the structure so the residential can grow incessantly from within the AIA over the next decade.

    Again, I challenge you to spend your efforts helping us change the AIA at a local and national levels from within CRAN. Remember, CRAN is NEW!  CRAN is the future of the AIA.

    Peace




    -------------------------------------------
    David Andreozzi AIA
    Owner
    Andreozzi Architects
    Barrington RI
    -------------------------------------------





  • 19.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 10:23 AM
    Dave - I applaud your efforts.   But the mere fact that creating a "knowledge community" for custom residential architects is such a huge undertaking, tells you where the priorities of the institute lay! There was already a Housing group and small projects/practitioners group.  Why the big deal about CRAN?  The other thing about CRAN is it really implies the design for 1%.  I realize there are some excellent architects devoting their efforts to this.  but, most are probably getting lucrative commissions from their work for the wealthy.  What about the suburban architect doing additions, practicing out of the spare bedroom in his house?  The "C" in CRAN implies this group is not for that person.

    But, I think in order to really provide an ROI for residential architects, there has to be some real perceived value AND a dramatic reduction in dues for small practitioners. AIA will tell you that they have some 80,000 members, but this includes professional affiliates, internationals and others.  This is an inflated number.  The real number of licensed US architects that are AIA members is embarrassingly low!  Would it not be more beneficial to substantially lower dues for small firms and individuals and realize their dues revenues?  Does overhead increase dramatially with new members?  It reminds me of the CD dilemma in Chicago.  Raise fees and membership drops - repeat as necessary.  A vicious cycle!
     
    It seems like your efforts will take years, if not decades, to see the kind of change that will not merely sustain AIA membership, but attract new members. Small practitioners and individuals simply cannot afford to embark on this.


    -------------------------------------------
    Edward Shannon
    Waterloo IA
    -------------------------------------------








  • 20.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 12:51 PM
    Hello Dave, and thank you for sharing how CRAN was begun and the labor of love you and others have put into it.  I think Edward Shannon has some legitimate concerns about how effective the AIA is for residential architects.  YOU have improved it, Dave.  Thank you again! 

    I wonder at Edward's observation that it was challenging for your CRAN group to  get the AIA to allow you to create the Knowledge Community, focused on custom home design, and then on a probationary basis, to boot.  As if we really want or need some "Big Brother" sitting in comfortable armchairs somewhere, sipping martinis and questioning what this group does.

    So let's take an honest look: What has happened to our profession during the last 5 years?  Are you better off now than you were then?  Probably not.  Yes, of course, the entire economy is more responsible than anything else, but we are part of that economy and I suggest that if we had a clearer, louder, more convincing united voice, for Residential Architects, that we might be coming out of this recession faster and with more clients and a greater, more positive awareness of home architects nationwide by the public, who rarely even consider having an architect design their home.

    David, you and all other architects are my brothers & sisters.  I don't mean anything negative by this suggestion to form a new organization.  I am simply pointing out what I believe we all know in our hearts and brains: what is happening now and in the past, is Not helping us adequately.  Not for 157 years, since the beginning of the AIA, and not even with the $50 million a year the AIA receives in dues
    The "word" is Not getting out there, at least not enough or often enough or in the proper media, for residential architects.  What is the timetable to accomplish what for the CRAN?  Is the CRAN obtaining a portion of the AIA dues?  If so, how much?  I hope so; that would be appropriate.  This is going to take lots of money and I question why the AIA doesn't give you a slice of the pie, if the CRAN has a similar agenda in mind: to advance American licensed residential architects.  Please share with us what is being planned, how you are obtaining your funding and why it makes more sense to stick with the AIA if you are primarily a residential architect (that's an invitation to get on your soapbox, man).

    For those of you who enjoy a combined living from commercial + residential architecture, good for you!  More power to you.  Stick with the AIA is that is working for you. 

    For those of you whose main focus is almost exclusively residential, then you are already probably hearing your own voice echoing inside your head: "Yes!  It's about time!" 

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 21.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 02:50 PM
    I am not going back and forth on this. Just a couple points.

    1. I agree that my CRAN perspective is a pretty small perspective compared to housing as a whole. Our efforts at CRAN don't solve the larger issues which needs to be done within the Housing Knowledge community and the AIA in whole. Again, I agree with you!

    2. I have been the biggest critic of the AIA since I started cutting them checks 30 years ago. I am one that borders on obnoxious. Many here can attest to this. I am still a pretty loud voice in my recent work as a co-author of the CORA Manefesto and its presentation to the AIA Convention in Miami, as a loud voice on this board (and many boards), and as a louder voice to AIA national in person whenever they give me a microphone.

    3. Everything about the way the AIA helped us start and set up was fantastic. They actually helped us apply for our own Knowledge Community and gave us a NECESSARY trial year to get familiar with the process which includes required participation in conferences KLA/CASE, represention to monthly telconferences) made perfect sense, time to set up officers and limits, yada yada yada. They gave us the keys but the was much to learn.  Please don't turn it around like they had us on probation. They have gone above and beyond to nurture us and allow us to grow.

    4. I wish anyone luck with doing anything to provide representation and content for Architects, AIA or not.  I applaud your efforts, as you should applaud ours.  We need to win the battle on may fronts.

    (please excuse my typos, I am off to a meeting)

    Peace,

    David Andreozzi


    -------------------------------------------
    David Andreozzi AIA
    Owner
    Andreozzi Architects
    Barrington RI
    -------------------------------------------





  • 22.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 03:43 PM
    Oh, so there's no more discussion of this very important topic once questions about AIA funding and CRAN funding are asked?
    Thank you, once again, David, for getting the CRAN going and to the AIA for helping make it happen.  The big question is: is it enough? What has happened during the last 5 years that has improved our public exposure as American, licensed residential architects?  IS THE AIA DOING ENOUGH?  I don't think so.  I have asked you to provide the rest of us mainly residential architects with an explanation of why we should continue supporting the AIA rather than a new organization whose focus is entirely for what we do as residential architects. 

    I guess that explanation will not be forthcoming.  You are in a unique position to provide that perspective and I wanted to hear it.  However, I realize you have other things to do than answer pesky questions posed in this online forum and I respect that.  I wish you the best.  And once again, thank you for doing all that you have done and continue to do. 



    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 23.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 04:55 PM
    Rand,

    I am not in charge here!

    Furthermore I am not the AIA. We don't get paid, we are volunteers.  Actually, all of us pay tons of money and lose tons of time out of the office every year in the hopes that we can improve the AIA in our lifetimes. We certainly aren't getting clients! I personally don't owe anyone an explanation for dues.

    I was involved with the CORA & CRAN movement for the exact reason that your are so passioned in your posts. I moved the majority of my efforts from CORA to CRAN about a year after CRAN was created, but before it came a Knowledge Community.

    There is no one overseeing how CRAN operates. The AIA nurtures us with financial and office support. Your Big Brother Martini is uniformed and rude but it got the result you desired.

    I cant say that I personally improved anything. Custom residential architects (the little group we are trying to provide support and content for) is better off than it was 5 years ago because of CRAN.  This is not debatable. Should it continue through all of Housing, absolutely!

    Ed, to your point, the AIA's priorities are where the volunteers direct them. One of the things I learned is that the AIA is really a large group of very educated party planners. I don't mean this disrespectfully to the staff.  The reality is that the staff our made up of experts from hospitality in order to plan all of our events, to form a backbone from which we can add content. If you have an idea to improve the AIA in housing, get involved with the Housing Knowledge Community on a national level, get consensus among that group, and simply start to propose changes. 

    There is no Big Brother protecting the cash for commercial architects... rather there are simply less residential architects volunteering at a national level, which is needed for real change.

    It is no insult to me that you want to set up a new organization.  I posted earlier that this was my original goal of CORA. I told you I supported the concept. I do think most message boards on the internet might consider it a violation of their rule-set to use one board to cull membership for another board because it could be viewed as predatoriial, but it doesn't bother me personally.

    Again, good luck.  I mean that sincerely. If you did succeed it would make sense to have an eventual alliance.

    Dave

    -------------------------------------------
    David Andreozzi AIA
    Owner
    Andreozzi Architects
    Barrington RI
    -------------------------------------------








  • 24.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 09:17 PM

    By the way, David, it is a sin for an architect not to tell another architect when they admire their work.  You design wonderful homes.  Exquisite details, nice massing, color, siting and interiors.  Your website is missing one important thing, however.  Calls To Action.  Ask a website guy what I mean.  You deserve more clients.
    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 25.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 10:03 PM

    Hi Rand,

    First off, thank you very much. My general love of historic archetypes and reinterpretation of past archetypes definitely makes me the dinosaur among us!  I am often jealous of the more modern designers at times.

    My website was our third website redesign, and really designed as a temporary stop gap because we didn't have the time to do a complete redesign, but hated the dated materials on the old site. (we do everything in house) We decided to compromise and just get some new images on line and hope that they alone would speak for themselves until we built a real complete new website from scratch. It's way too spartan and missing allot of content. That's been 3 years ago or so now. Time flies, urgh. We really focus on Facebook where we communicate our ideologies with clients and future interns.

    Thanks again for you kind words... and we all deserve more clients!

    Dave

    -------------------------------------------
    David Andreozzi AIA
    Owner
    Andreozzi Architects
    Barrington RI
    -------------------------------------------








  • 26.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-01-2012 11:57 AM
    Glad to see some warm and fuzzy comments entering the discussion!

    I have learned in my various volunteer efforts - architectural, social and cultural - that it a lot easier to start something new than it is to maintain it. New is fun! exciting! rewarding! After the crusading impulse wears off, maintaining is a slog. Staying relevant is a significant challenge.

    I'd rather work for change within the AIA than start a new organization. CRAN has created a place where I can do that. It's up to me to help it be successful. 

    I would encourage anyone interested in what the AIA and CRAN are doing for residential architects to attend the CRAN symposium in Newport, Rhode Island in September. Meet your fellow residential architects who are not just posting messages to forums (and to be clear, I believe these messages are valuable) but are also coming together to learn, share ideas, and be an active part of improving our professional organization's value to residential architects.
     
    Symposium link -- 
    http://network.aia.org/cran/Home/Symposium2012/
    David Andreozzi and AIA RI are the hosts - don't let the enormous effort they have put into this event go to waste.

    (no, David did not ask me to post this ... )

    Whether or not you can make it to Newport, please do think about getting involved in CRAN. It's the best we've got and we can help make it even better.

    -------------------------------------------
    Carol De Tine AIA
    Principal
    Carriage House Studio Architects, LLC
    Portland ME
    -------------------------------------------








  • 27.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-02-2012 08:30 AM
    Hi Carol, thank you for your thoughtful comments. 

    I understand what you are saying about maintaining a new organization once the initial fire and passions have abated. 

    Here is another thing to consider: would it be easier to continue to fight an uphill battle?  To struggle through a giant swimming pool filled with wet sand, resisting your every step? 

    Would that be easier than clearing a path so that Everything you do is focused on your goal of improving the situation for residential architects?  5 years to get our own blog site?  That's it? 

    Couldn't we accomplish more, if we had complete access to and use of how our dues was spent? 
    Not on providing elaborate buildings (and their maintenance costs) so that our administrative staff can have full-time cushy jobs and regular paychecks from our hard-earned dollars.  You work hard for the money (wasn't that a song?). 

    You should be part of an organization that gives you something more for your money (and effort) than 3 letters after your name.
    An organization that exists solely to help you in your daily professional life.  To improve your business and the practice of residential architecture. 

    An organization that promotes your profession publicly, with enthusiasm, so that you one day actually get a phone call from a local potential client who says to you: "Hi Carol, I just saw a public service announcement on TV about residential architects.  I never thought about that before.  Is that what you are?  Would you consider designing my house?" 

    Wouldn't that be wonderful?  Do you see that happening under the present situation?

    The AIA has been around for 157 years.  It has collected BILLIONS of hard-working member dues from architects just like you over the years, who have an unwavering faith that some day, the AIA will take care of this and take care of you; that they have your back. 

    Some day, they will inform the public about what you do. 
    Some day...  Well, how long would you like to wait for that?  Another 157 years?  And out of the nearly $50 million the AIA rakes in each year for dues (Local + State + National), how much is spent on YOUR agenda: residential architecture and getting new work?  Good question.  Does anyone know?

    I admire your loyalty.  I have been an AIA member off and on since 1982, longer than you, I'll bet.  And through all these decades, I have never seen the AIA have much of a concern about the fate of residential architects.  We are their red-haired stepchildren, possibly even an embarrassment to their primarily commercial practitioners. Since I have practiced both commercial and residential I may have more perspective on this than many who only practice in one venue.

    I urge you to think about what should happen, when some organization has continued to disappoint, year after year, decade after decade, century after century.  This has been going on for over a century and a half!  People tend to dismiss things that have happened before they were born, and only view the World through their limited, short lifetimes, thinking that because they are here, things will be different.  I wish that were so. And some hearty souls can bring about change.  For instance: God bless the CRAN!  Those guys and gals are trying so hard, working within the belly of the big, lumbering beast. But slogging through the wet sand.  Years to make strides forward, bless 'em.  I salute their courage and dedication.  I just don't know if I want to continue the hike through the deep mud, sucking at the soles of my boots as I try to bring about change for the better: getting a bigger piece of the dues pie focused on our issues. 

    CRAN has to try to generate its own cashflow, through having its own events!  Unbelievable.  Amazing that those people are so dedicated at working within the system!  Once again: bless their hearts!  The point is: don't you think it would make more sense that the AIA should allocate more of the nearly $50 million it rakes in every year to the interests of residential architects?  Probably ain't gonna happen.  Hasn't in 1.5 centuries.  Why?  Because the primarily commercial architecture bent of the AIA will likely always consume most, if not all of the budget.  And comments like mine will go down a black hole, never to see the light of day. 

    And...what's that outside?  4 black suburbans just pulled up and 12 guys in black ninja outfits hopped out, all running toward my house...I.........I......................................................
    .............................................................................................

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 28.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-02-2012 09:55 AM

    Rand,

    As chair of the Small Firm Round Table, I challenge you to get involved in the AIA. It is easy to carp and throw stones but it takes more effort to get away from your computer and do something. We, the AIA, are a hardworking group of both volunteers and professional staff. I am amazed by everything that the AIA does for our profession. In the past two weeks, I have participated in a small slice of what is happening around the country. This includes:

    • A conference call set up by the National Government Affairs Department with a member of Congress who serves on the small business committee to discuss small architecture firms.
    • A presentation from the Large Firm Round Table and the National Government Affairs Dept. on unpaid federal design competitions.
    • A planning conference call for a seminar on online marketing for residential architects by CRAN and HOUZZ.com. Our staff support, Kathleen Simpson, participated while on vacation.
    • I was one of 12 reviewers who each reviewed 16 presentation for the 2013 AIA National Convention in Denver. The Board Knowledge Committee is committed to offer more advanced and better continuing education seminars to our members.
    • Our monthly Small Firm Round Table conference call with representatives from each region to discuss how we can help small firms, and
    • I spent 2 days collecting oral histories for AIA South Carolina.

    Other members of the Small Firm Round Table participated in the following:

    • There is a small group which includes residential architects that is working with the AIA Contract Document department on creating contract documents that work for small firms. If you have language that you want to include let me know.
    • There is a group who is working with AIA National media staff to makes sure that small firms and small firm's issues  are covered in the print publications and outside marketing efforts and
    • Another group is working to create a library of best presentations for use by local SFRTs.

    Next week the Knowledge Leadership Assembly is meeting.  After attending last year, I was awed by the amount of programs each knowledge community was producing. I expect to be similarly impressed this year.

    I have found that by participating in the AIA, I can make a difference.

    Jane Federick, FAIA
    Principal
    Frederick & Frederick Architects
    Beaufort SC
    -------------------------------------------






    An organization that exists solely to help you in your daily professional life.  To improve your business and the practice of residential architecture. 

    An organization that promotes your profession publicly, with enthusiasm, so that you one day actually get a phone call from a local potential client who says to you: "Hi Carol, I just saw a public service announcement on TV about residential architects.  I never thought about that before.  Is that what you are?  Would you consider designing my house?" 

    Wouldn't that be wonderful?  Do you see that happening under the present situation?

    The AIA has been around for 157 years.  It has collected BILLIONS of hard-working member dues from architects just like you over the years, who have an unwavering faith that some day, the AIA will take care of this and take care of you; that they have your back. 

    Some day, they will inform the public about what you do. 
    Some day...  Well, how long would you like to wait for that?  Another 157 years?  And out of the nearly $50 million the AIA rakes in each year for dues (Local + State + National), how much is spent on YOUR agenda: residential architecture and getting new work?  Good question.  Does anyone know?

    I admire your loyalty.  I have been an AIA member off and on since 1982, longer than you, I'll bet.  And through all these decades, I have never seen the AIA have much of a concern about the fate of residential architects.  We are their red-haired stepchildren, possibly even an embarrassment to their primarily commercial practitioners. Since I have practiced both commercial and residential I may have more perspective on this than many who only practice in one venue.

    I urge you to think about what should happen, when some organization has continued to disappoint, year after year, decade after decade, century after century.  This has been going on for over a century and a half!  People tend to dismiss things that have happened before they were born, and only view the World through their limited, short lifetimes, thinking that because they are here, things will be different.  I wish that were so. And some hearty souls can bring about change.  For instance: God bless the CRAN!  Those guys and gals are trying so hard, working within the belly of the big, lumbering beast. But slogging through the wet sand.  Years to make strides forward, bless 'em.  I salute their courage and dedication.  I just don't know if I want to continue the hike through the deep mud, sucking at the soles of my boots as I try to bring about change for the better: getting a bigger piece of the dues pie focused on our issues. 

    CRAN has to try to generate its own cashflow, through having its own events!  Unbelievable.  Amazing that those people are so dedicated at working within the system!  Once again: bless their hearts!  The point is: don't you think it would make more sense that the AIA should allocate more of the nearly $50 million it rakes in every year to the interests of residential architects?  Probably ain't gonna happen.  Hasn't in 1.5 centuries.  Why?  Because the primarily commercial architecture bent of the AIA will likely always consume most, if not all of the budget.  And comments like mine will go down a black hole, never to see the light of day. 

    And...what's that outside?  4 black suburbans just pulled up and 12 guys in black ninja outfits hopped out, all running toward my house...I.........I......................................................
    .............................................................................................

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------







    Original Message:
    Sent: 08-01-2012 11:56
    From: Carol De Tine
    Subject: A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Glad to see some warm and fuzzy comments entering the discussion!

    I have learned in my various volunteer efforts - architectural, social and cultural - that it a lot easier to start something new than it is to maintain it. New is fun! exciting! rewarding! After the crusading impulse wears off, maintaining is a slog. Staying relevant is a significant challenge.

    I'd rather work for change within the AIA than start a new organization. CRAN has created a place where I can do that. It's up to me to help it be successful. 

    I would encourage anyone interested in what the AIA and CRAN are doing for residential architects to attend the CRAN symposium in Newport, Rhode Island in September. Meet your fellow residential architects who are not just posting messages to forums (and to be clear, I believe these messages are valuable) but are also coming together to learn, share ideas, and be an active part of improving our professional organization's value to residential architects.
     
    Symposium link -- 
    http://network.aia.org/cran/Home/Symposium2012/
    David Andreozzi and AIA RI are the hosts - don't let the enormous effort they have put into this event go to waste.

    (no, David did not ask me to post this ... )

    Whether or not you can make it to Newport, please do think about getting involved in CRAN. It's the best we've got and we can help make it even better.

    -------------------------------------------
    Carol De Tine AIA
    Principal
    Carriage House Studio Architects, LLC
    Portland ME
    -------------------------------------------







    Original Message:
    Sent: 07-31-2012 22:02
    From: David Andreozzi
    Subject: A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects


    Hi Rand,

    First off, thank you very much. My general love of historic archetypes and reinterpretation of past archetypes definitely makes me the dinosaur among us!  I am often jealous of the more modern designers at times.

    My website was our third website redesign, and really designed as a temporary stop gap because we didn't have the time to do a complete redesign, but hated the dated materials on the old site. (we do everything in house) We decided to compromise and just get some new images on line and hope that they alone would speak for themselves until we built a real complete new website from scratch. It's way too spartan and missing allot of content. That's been 3 years ago or so now. Time flies, urgh. We really focus on Facebook where we communicate our ideologies with clients and future interns.

    Thanks again for you kind words... and we all deserve more clients!

    Dave

    -------------------------------------------
    David Andreozzi AIA
    Owner
    Andreozzi Architects
    Barrington RI
    -------------------------------------------







    Original Message:
    Sent: 07-31-2012 21:17
    From: Rand Soellner
    Subject: A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects


    By the way, David, it is a sin for an architect not to tell another architect when they admire their work.  You design wonderful homes.  Exquisite details, nice massing, color, siting and interiors.  Your website is missing one important thing, however.  Calls To Action.  Ask a website guy what I mean.  You deserve more clients.
    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------







  • 29.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-02-2012 12:56 PM
    Hello Linna,
    Thank you for sharing with us what the AIA is doing for Small Firm Practitioners.  Not sure when you entered the AIA.  I first joined in 1982.  I have been very involved in previous years.  Served as the Central Florida Design Quality Control Chairman for a couple of years for that region, and in other capacities over the decades.  I am not disputing that the AIA helps some of its membership.  My whole point is that: of the nearly $50 million it has contributed to it from 80,000 members, at $617/member (PER YEAR!), why isn't much more of it cut loose to help those of us (and I suspect this is a huge number) who mainly practice residential architecture?

    I am not talking about serving on committees and discussing interesting topics that hopefully make things better.  No.  I am talking about hard cold cash being used to promote residential architecture in the form of TV commercials and other ad campaigns. I haven't seen that.  Have you?  So where does all our hard-earned dues money go?  It doesn't matter.  It doesn't appear that ANY of it goes to promote residential architecture in a meaningful way, which would be: educating the public on the benefits of residential architects (that is Not award programs featuring flat roofed white boxes).  Many commercial architects don't need it as much as residential architects do.  They have large corporations and other entities who Have to hire them. 

    We are in the biggest recession in decades, focused on a slumping housing market.  So, more of the money should be spent to help those of us in the AIA who most need this help: residential architects.  We are dying out here.  We need clients; we need work.  Committees and talk don't solve this problem.  However, parting with a chunk of the money we all pay would.  By the way: the CRAN/Houzz item on your list is probably one of the most helpful things.  For that, that you.  But once again: where is the AIA's funding?  Glad to hear there is a small group working on small firm AIA contracts.  About time.  Once again, where is the AIA's funding?  Where are the ads promoting residential architects on TV and elsewhere? 

    I am not disputing that you and many other AIA members knock yourselves out, day after day, giving of yourselves to improve our organization.  THANK YOU!  However, once again, where is the money and ad campaign to promote residential architecture? 

    If the AIA were to approach me and say: Okay, joker.  We are tired of your criticism.  Here is 5 million bucks a year to spend on an ad campaign to improve business for residential architects and improve residential architecture as a whole.  Do it.  I would then kill myself working incredibly hard to improve things in this regard (and within the AIA).  But I have not seen such a miraculous event happening.  Have you? 

    Once again, Thanks to you and other hard-working AIA members for improving things.  My issue is that Not Enough is being done for those of us FINANCIALLY who mainly practice residential architecture, nor are we being allowed access to the huge amount of money that we help fund to the AIA yearly, that we could use productively for a comprehensive Public Awareness Program.  I could bury my head in the sand and say, "Oh yeah, the AIA will take care of this, I'll get on 5 committees to discuss this for the next 5 years..." but I really don't think that is going to solve this important concern NOW.  Do you?  We need this help now.

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 30.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-02-2012 10:04 PM
    Rand,

    I am from a 2 person firm that specializes in CUSTOM residential design. Our projects range from bathroom remodels to custom houses but they are all custom because they are all designed for homeowners.

    I have been an AIA member since 1986, and was an AIAS member beginning in 1978. I am a past president of AIA South Carolina and an incoming regional director for SAR. I look forward to seeing you at the SAR Convention in Atlanta this September and discussing your concerns in person. 

    -------------------------------------------
    Linna Frederick FAIA
    Principal
    Frederick & Frederick Architects
    Beaufort SC
    -------------------------------------------








  • 31.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-03-2012 09:52 AM
    Hello Linna, thank you again for your thoughtful reply.  While I would love to go to conventions to discuss such matters, I have no money to enjoy such things, as my AIA dues removed any discretionary funds I many have had.  I wish you well. 

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------








  • 32.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 08-03-2012 09:48 AM

    Why not consider joining CRAN! 
    We are effecting changes within AIA and the Residential Architecture market.

    At last year's CORA annual meeting at Hanely Wood's Reinvention, the national leaders of CORA, Duo Dickinson, Dennis Wedlick and Jeremiah Eck, acknowledge the accomplishments of CRAN and encouraged CORA members to join CRAN.

    With regards to the funding issue, it is true that CRAN has developed new sponsors to help underwrite the cost of the CRAN Symposium, National Convention events, and to help fund scholarships and search grants.  CRAN is also provided staff, media, graphics, promotional and organizational resources directly from AIA in their annual budget.  Without AIA's continued support, we would not be able to do the things we do.  We are provided free access to the National Convention to sponsor both educational sessions and workshops (income generating for CRAN) on an annual basis.  AIA's Marketing and Media group is constantly searching for opportunities to promote Residential Architects and having their voice and opinions heard in the media.  Finally, if it wasn't for AIA's support and development of this discussion forum, we would not be having this discussion.   We have and will be lobbying heavily during AIA's Positioning for the field of Residential Architects. 

    Where else can we do that?

    I know that many of you are discontent with the low representation that Residential Architects have received in the past from AIA, but CRAN is doing something about it.  That push that some of you continue to discuss has already happened.  As a result of CORA's original formation, we the members of AIA have been able to create CRAN.  Many of the local CORA groups are joining and switching over to CRAN groups.  We have, and continue to develop educational programs at AIA National Convention and at AIA CRAN Symposium.  We are advocating to allied professional organizations, Schools of Architecture, and within AIA on the behalf of Residential Architects and the profession.  With the help of AIA's media department, we have had articles in the New York Times, Wall Street Journals, Residential Architect, and other trade magazines promoting residential architecture.

    CRAN is your voice in elevating the Residential Architect, through Education, Promoting and Advocating. The resources to develop yet another group to represent Residential Architects will only dilute the work we have and can be done.  I know that many of these new groups have tried but are not achieving the goals that CRAN has already completed in one year. 

    Again....join CRAN, get involved and be a part of the change!  As everyone is talking...CRAN is doing! 

    -------------------------------------------
    Mark Demerly AIA
    President
    Demerly Architects
    Indianapolis IN
    -------------------------------------------








  • 33.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 04:59 PM
    Rand,

    I have been following your comments and find most of them in line with the direction that CRAN has been working to raise the awareness of Residential Architects with in AIA, the field of architecture, the academic world of architecture and most important to the general public as a potential client (all 100% not just 1%).  As you can image it is not an easy task nor something that changes overnight.  

    CRAN was formed not to only serve the 1% high end market, but the Residential Architect who is serving all single family residential projects.  The 'C' does stand for Custom, but that includes small bathroom remodels to a much larger new home.  The key message is that you are an Architect that is engaged directly with a client to make a house their unique home.  CORA was the group that started this movement, and the leadership of the group has recognized the achievements that CRAN has been able to achieve and the potential we have to make the most change.  I know that you have mentioned a number of other organizations that represent the profession, but AIA is still the most recognized organization that represents the profession.  

    We do have national AIA's attention (president, board, staff, etc) and we are working on getting the word out to local AIA Chapters of the importance of Residential Architects with in the profession.  It is estimated that AIA has 80,000 members (40,000 registered Architects) and approximately 60% of members surveyed stated that they had designed a residence.  Also, 80% of firms who responded stated that they are a small firm. Our current president Jeffery Potter is a small firm owner, and next year's president Mickey Jacob is small firm working in the residential architecture.  They are strong advocates and supporters of CRAN and our mission to Advocate, Educate and Promote the Residential Architect.

    It is CRAN members, like yourself, that are identifying more of the problems, some of issues and potential solutions that we can pursue.  Eric Rawlings is great example, his discussion on appraisals has caught people's attention and CRAN is working with Eric to develop a strategy to see what CRAN and AIA can do.  The comments on AIA's Re-positioning has allowed a number of members to express their frustration, concerns and some solutions to informing the public of what Architects can provide to their next project, and AIA is listening.

    I know that some of you will be skeptical of AIA's ability to change, but change is happening and I hope that you will continue to be engaged and provide your thoughts to the group.  I am very concern that a new group, such as ARA, will only divide an already fractured group of Residential Architects.  I challenge you to contact me with getting more involved and to have your voiced heard.  

    In the coming month's, CRAN will be having regular report to the members with news of both national and local AIA events, advocacy, education and issues that Residential Architects are battling.  Keep up the conversation.

    -------------------------------------------
    Mark Demerly AIA
    President
    Demerly Architects
    Indianapolis IN
    -------------------------------------------








  • 34.  RE:A New Organization Exclusively Representing the Mission of Licensed, American Residential Architects

    Posted 07-31-2012 05:37 PM
    Mark, thank you for helping explain some of what is starting to happen. I was pleased to see that Eric's comments have not fallen on deaf ears and that something is happening within the AIA to address that issue.  I guess I was assuming that the bell kept being rang because the suggestions had fallen down a black hole.

    And David, I am not suggesting that you owe anyone anything for any reason.  We owe you.  You have been contributing to the AIA and CRAN for years, and for that, we are very grateful.  I was trying to obtain an understanding of what, if any AIA funding was being passed along to CRAN, and if not, why not.  My point is that: you deserve it.  Out of the $50 million the AIA takes in a year from our dues, how much of that is given to CRAN?  And you weren't implied as one of the martini drinkers, rather, your CRAN efforts were viewed as possibly being subjected to such.  You are one of the Good Guys.  Never meant anything other than that.

    However, once again, I have to ask: it has taken the AIA 157 years and how many billions of dollars in dues to get us where we are now?  Can't we do more for those of us practicing primarily residential architecture? And to raise the understanding of that in the public eye? 

    And do more to help each other?  For instance, it has taken me years to craft a very good Architect-Client contract and solely at my own cost with expensive attorneys, specifically aimed at custom home architecture, learned from one hard lesson in reality after another.  Not a mega-beast one size fits all agreement that will scare the bejezus out of our clients and hurt us if we actually have to do everything it indicates.

    And technologies for homes?  Why isn't the AIA leading the way.  We design them (or should), so why aren't we the ones creating the information that is the best for home design?  Instead of so called "designers" on HGTV?

    So why can't more of the $50M in dues each year go to help us educate the public that we even exist, so that we have half a chance to get some more clients?  How can they hire us if they do not know we exist and don't have a clue as to what value we bring to them?  We are like a 21 grain loaf of bread on their grocer's shelves.  Only, they only look at the cost to buy prices and realize that they can get the cheap (and nearly nutrition-less (white bread for  59 cents.  They aren't thinking that the white bread will make them fat and ruin their digestion and cost them much more in the future for a heart attack and shorten their lives.  WE NEED TO EDUCATE THE PUBLIC ON THE DIFFERENCE. 

    What, may I ask, Mark, does the AIA have planned in this regard?  I really do Not want to start a new organization, if I can see that there is a plan.  Something tangible that tells me and all of the other residential architects following this forum that someone is doing something to improve our situation and on what timetable.

    I realize that you do not necessarily represent the entire AIA, but you seem well-informed, so please share your information with the rest of us.  Thank you. 

    The definition of insanity: continue doing the same thing, but expect different results.  I would prefer not to act like an insane person.  This is why this issue is so important to all of us practicing residential architecture.  Every year, we pay our big dues to the AIA, then wait and watch, hoping for some initiative, some commercial, some ad, anything promoting home architects in a way that can touch and improve our practices.  We haven't seen it so far.  Once again, we appreciate any hope you can give us.  We are thirsty for it. 

    Sorry for anything anyone in the AIA might view as being negative.  This is America.  This is the AIA, where freedom and open debate are welcome. 

    -------------------------------------------
    Rand Soellner AIA
    Architect/Owner/Principal
    Rand Soellner Architect
    Cashiers NC
    -------------------------------------------