Of course I can only speak for myself and I might not be the norm, but I have actually chosen one product over another because the manufacturer had/has Revit components available. Mainly on residential projects when products are sometimes specified right on the drawings. For instance I have a partial leaning towards Kohler plumbing fixtures because their entire library is available as Revit Families. Sure if a client requests a specific American Standard vanity I'll use the dwg block available and import it, but it's quicker to just drop in a ready made revit family.
Just a word of advice. If they decide to make Revit families, K.I.S.S. Keep It Simple Stupid. Overall massing with some detail is nice for things like sections, but overkill with detail and those families are more trouble than they are worth. For instance Pella Doors and Windows. Great Company. Great Products. Horribly WAY over drawn/modeled Revit families. With Revit families sometimes less really is more.
Good luck and I look forward to hopefully seeing some of their Revit families soon.
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Gordon McKenzie Assoc. AIA
Tartan CAD Services
Lewisville TX
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