Custom Residential Architects Network

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  • 1.  CRAN video

    Posted 09-17-2013 05:49 PM
    I thought the video was very good. The graphics and flow were excellent, as was the material covered and the level of vocabulary and syntax.
    The only thing that bothered me was the narrator's tone of voice. He sounded a little condescending, as if he were talking to middle school students (who shouldn't be condescended to, either).
    I am looking forward to the next installment!

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    Judith Wasserman AIA
    Bressack & Wasserman
    Palo Alto CA
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  • 2.  RE:CRAN video

    Posted 09-17-2013 05:57 PM

    Thanks for the kind works Judith.

    We definitely didn't go for a particular tone.  But I will say that we are trying to reach more than the 1% that are using architects now in our typical archispeak (I know that wasn't your point.)... but how to communicate with the HGTV masses. Architecture is a big unknown for the majority. I would love to see people begin to care for and understand the importance of design, as all of us have started to become infatuated and care about food and cook over the last decades... done mostly through tv shows that teach the basics of fine cooking to the masses, like me!

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    David Andreozzi AIA
    Barrington RI
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