I have been working on a National Historic Landmark with a slate roof, that dates to 1860. This roof was in wonderful condition for 140 years, and since 2000 a salesman came along and sold a coating that would do some of the same things that Dennis is claiming below for this new product. 10 years later, it looks like the best option for this slate is now a full replacement. The coating was so "plastic-like" that it sealed the slate so that it could not move, breathe, expand, or do anything that the natural material had been successfully doing for 140 years. Most of the slates have cracked in half, the coating has started to wash into the copper gutters, and we have a documented a series of problems.
This is not to say that this new "snowgripit" is anything like the product that we are dealing with. I wrote this post to remind all of the discussion readers that every new product deserves a chance, but the proper lab testing and investigation by conservationists is key when dealing with historic buildings and historic materials. And in this case for a coating on metal (or any other) roofing, I would check with a structural engineer - particularly due to the number of recent roof collapses from snow in New England.
(For legal reasons, I will not publicly share the name of the coating we are dealing with.)
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Robyn Chrabascz AIA, NCARB
Historic Project Architect
Kann Partners
Baltimore MD