This message has been cross posted to the following Discussion Forums: Technology in Architectural Practice and Custom Residential Architects Network .
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The problem with this conversation is that most of it has missed my original point. What Greg is saying is entirely valid and, in my experience, entirely true. But its not really important whether my way, or Greg's way, or Gordon's way, or Eric Rawling's way, or any other particular way is best for an individual firm. The point is that there should be a conversation going on, because, while BIM is the right tool for some jobs, it is not the right tool for all jobs.
I have re-read my original post, and I'm not sure how we ended up with so many people coaching me on the limits of 2D CAD in our modern world; we haven't designed a project solely in 2D for almost 15 years. I also received several thoughtful emails assuring me of greater profitability and a brighter future if I would leave 2D CAD behind and join the BIM world. All of this without knowing anything about our workflow or about the profitability of our various projects. But the fact is that the billing in my shop is heavily weighted toward the schematic and preliminary phases- its what we sell. Increases in efficiency during the CD and Admin phases do not automatically yield anywhere near the increase in profitability that a more accessible, more versatile modeler does, or even a better renderer. It also does not sell more jobs. I have never had anyone buy a project based on the ability of our software to estimate the water consumption, energy budget, etc. of a project. Our Clients want to know that WE have these issues in mind, and that we are designing responsibly, not that our software can do a kind of generalized analysis of a generic project. In the end, they want their design to be focused on their particular lives and on the particular things they like about the property that they have bought. They are not buying our services for our BIM software- they are buying our expertise in offering the right tool for their job.
I spoke with the local Archicad rep yesterday at length, getting my ongoing education in BIM software evolution. (Archicad is the only product that we would actually buy, but that is another conversation). The rep raised the issue that no version of Archicad, including the current or next versions, could handle vertically angled walls. "No Frank Gehry," he said. Now, we understand that there are many good things about Archicad. But what he is saying is that any vertically angled wall has to be custom drafted and manually entered into the data base. It will not be tracked or updated by the software. It is not integrated into the model. Does this mean that we should not use vertically angled walls? Or does it mean that we should be having a conversation about which tools are right for what kinds of work? BIM would definitely hold a big place in that conversation. But so would non-BIM solid modelers that are comfortable with vertically angled walls, etc., and even Sketchup, along with all of the other excellent analytical, 2D and 3D tools that are out there.
I come back to my original point: the AIA should not be the software companies salesman. There are many ways to practice architecture in our technological world, and using BIM is just one of them. There is no service provided to us by the AIA when it is acting as if BIM were the only answer- no software is. So lets have a part of our conversation about how to produce high end, high quality details for highly individualized, custom projects, for individual Client's needs, PROFITABLY. After all, that is what our Clients are entitled to, and that is what we should be entitled to. Then maybe we'll get back to having something to offer our Clients that any contractor can't sell off the shelf.
Thanks again
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Raymond Strang AIA
Raymond Strang & Associates, AIA
Stevensville MD
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