Wow, this is like deja vu from 10 years ago.
I now live in Israel but in the past I was heavily involved in the AIA at city, state and national levels. 10 years ago, while serving on the AIANYS board of directors this question of autodesk milking the profession was raised, informally of course, by several board members during after meeting dinner. This was at the introduction of their "subscription" model.
This same subject came up again at the conference....again, firm principals and IT specialists were beginning to get the big picture: Autodesk is leaning hard on its customer base to maximize profit.
Let's not be fooled here, Autodesk is a business. One that spent many years becoming the defacto tool of the industry. But, as a consequence they can now dictate and dominate their "customers". With the introduction of the "subscription" model they now make it almost impossible, for all but the tech savvy, to buy a legal non-subscription version (no bells or whistles) and upgrade at a later date.
The Solution (for me at least):
As Carlos Blum stated before, is to buy a Mac and start using Vectorworks, ArchiCAD, Microstation or another of the more than competent CAD/BIM platforms out there. I'm not here to shill for any particular CAD/BIM solution, but I have experience with Vectorworks and Microstation, both of which are more than capable solutions.
The challenge that AIA faces, and has always faced, is putting words to action and utilizing their incredible numbers.
The problem of the software vendors is that they are sometimes short sighted or lack the vision to see the long term impact of the following:
One solution would be to engage in a discussion with them about providing free training to at least two or three team leaders per firm. These "team leaders" would then act as mentors or support for other firm members who are switching to the new platform. Once the optimized strategy is defined it can be rolled out across the AIA or even the industry. The problem is that vendors tend to just think of that initial sale and rely on localized sub-contractors to do training. They need to eat the initial training costs in order to disrupt Autodesk's iron grip on the industry.
None of this is impossible. Nor is it illegal. Just takes action, and not another round of committee talks.
I have always valued the time and energy I spent in the AIA and I have always fought for the organization to "add value" to its membership. This would be a HUGE value-add.....no?
Good luck.
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Ryan Clarke
Brooklyn NY
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