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Repositioning Practice for the Future
By Phillip G. Bernstein, FAIA As architects emerge, ever so slowly, from the economic crisis that began in 2008 we shouldn't miss the opportunity for a little introspection. Changes in market conditions after the crisis, the increasingly role of technology in design and construction, and the transformative effects of sustainability all suggest a series of challenges to practice. Rather than seeing them as further headwinds, perhaps these challenges present an opportunity to refine the value proposition of design.
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Brian Skripac Assoc. AIA
Director of Digital Practice
Astorino
Pittsburgh PA
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