Mr. Moffet makes several interesting points. A few where I would disagree, and a few others I would add to.
As to modernism, I would argue that modernism is not a style, at least not when practiced by a real modernist. The moment a designer makes modernism a style, they are no longer a modernist. For me, modernism is nothing more than a moral committment to innovate and push the boundaries. So long as you are doing that in some way, then you are a modernist of some sort.
I find myself defending most of the starchitects, as you call them, most of the time. They are each trying to push boundaries and expand architecture into new areas. In effect they take the biggest risks. Some of our most cutting edge modern architects used to have trouble getting their clients to accept their innovations because their ideas sounded "too crazy." Michael Rotondi told me that after Gehry came along, that problem eased up quite a bit, because Gehry pushed the envelope way out there, clearing the way for others. In other words, if the client were to say, "that's too crazy," Morphosis could respond, "Oh yeah? You think I'm crazy? Well look at what Gehry is doing." We owe a lot to Gehry for loosening up the conservatism out there, so real innovation could proceed. If you not at least a little crazy, you probably are not innovating.
A lot of our great modernists believe that their architecture should carry some personal expression in order to be artistically valid. Otherwise, if you don't succeed in personalizing your design in some way, you probably have a mechanized product that looks like it could have been cranked out by anybody, or any machine. The same would be true for context. If you don't find a way to tie down your design to specific context, then your building floats. It becomes something unspecific to any location, like a fast food restaurant or gas station. It could be put anywhere and it wouldn't matter. I think we all would agree we have more than enough "anywhere USA" buildings in this country. Restaurant chains don't even call themselves restaurants anymore, because the architecture has become only a logo. They refer to their dining businesses as a "food concepts."
As to use of color, I would prefer if more architects
would fear and avoid it. I swear to God, I groan every time I see a blue corrugated roof on a building. Some colors on some materials are nothing more than logo art, which is so demeaning to the environment. I wouldn't mind it if we just outlawed blue completely from exterior materials. Blue lighting or blue glass is ok. They can wear blue with a fair amount of dignity. But not on metal, window frames, roofs, or walls. I would prefer materials try to wear a color found in nature that is becoming of them. Otherwise, the color becomes a two dimensional postage stamp graphic in most cases.
I encourage everybody to try this test when driving down a freeway. Look at every building you see through a Coke-bottle type lens mindset. Check the colors to see if the masonry, metal, and mineral products are all colored in some natural way. White, gray, brown, tan, or something reasonably neutral earthy tone found in nature. Any sharp color is hopefully nothing more than the sign on the building. If you see stripes of color in the wall system, notice how graphic and artificial it looks. Notice how it takes away from defining what the building is actually made of. There are occasionally brilliant uses of color, on the right materials. But more often than not, color is mostly being used on our buildings as if it were some football team color.
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Rich Farris, AIA
Architect
Dallas, Texas
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