The truth of architects and architecture is NOT self-evident because the majority of the public doesnt have enough familiarity with the value proposition, i.e. they either live in undistiguished environments, or if they don't, they accept it as a given without knowing how it got that way.
The solution is two-prong - education in the schools and continuous promotion NOT of really cool private residences and corporate offices, but of tangible places for the average person made special and important because of architects' design contribution.
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Charles Higueras FAIA
Project Manager
Department of Public Works
San Francisco CA
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