This message has been cross posted to the following Discussion Forums: Committee on Design and Residential Knowledge Community .
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There seems to be a thread of discussion about what the "appropriate" role for the AIA is in our professional lives. There also seems to be little agreement. I propose that this is due to ambiguous leadership of the organization. Here are some ideas to fuel the discussion.
Is the AIA a (1) exclusive social club, (2) rubber stamp professional support group, (3) aggressive political action committee, (4) strong union? Each of these forms is contained in the belief system of the leadership and members, but in widely varying degrees. I contend that a successful organization would clearly define itself in relation to these models and work to reduce any ambiguity in the minds of the leaders, members and the general public. We constantly receive on-line surveys from the AIA about business, fees, etc., but we as members have never been asked what we expect in terms of the role we want the AIA to play as a public image leading our profession. Having a clear and shared understanding of what is expected would be a logical first step in improving many of the problems reflected in the posts of this forum.
Let's talk about how this confusion becomes translated into the confused image that the public has about architects. Consider these points: (1) many people do not even know what the AIA is, (2) many people confuse the AIA title after an architect's name as being equivalent to Dr. after a doctor's name. (3) most public agencies that deal with (residential) building do not recognize any advantage to working with an architect (state licensed or AIA), (4) lenders do not consider a client's investment in design fees from a licensed architect as an investment in the project. How many members would like to see the AIA put forward an effort to clarify these ambiguities? Again, let's get the Survey Monkey to pole the members and find out what we want.
I'm looking for a more general discussion of these topics with the intent of provide support to the AIA leadership in better representing the wishes and needs of the members. I do not think we have really been standing far enough away and asking the right questions. Anyone else agree?
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David Ludwig
San Anselmo CA
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