It's complicated. Architects offer valuable services, but few are able to appreciate that value. If someone has $x to spend on shelter say, in a free market they won't necessarily go looking for an architect. For many people 'top-of-mind' is something else entirely. Maybe something like a little cape with a picket fence and a green lawn. When the buyer sees that, they'll seek the best choice in their eyes and buy it if they can.
There's a big problem here. Do you see it? The global media engine for this image is so successful that now an increasing fraction of 6 billion people have something like it in mind, and all that comes with it. 'A car in every garage, and a chicken in every pot' Does anyone understand the risks associated with this situation? Does anyone care? How about the insurance industry? Umm... They think they see dollar signs. Banks? Builders? Fugeddaboudit. The energy industry? LOL! Clean coal? I don't think so. A few scientists and economists see very clearly where this train is going. Right over a cliff. It's happened before.
We are having a train wreck. We need new dreams.
Corbu, Mies, Wright, the modernists, postmodernists, all of em. Irrelevant. Do you get it?
If you want to succeed as an architect, help your community come up with a better way of life. A vision that helps avoid catastrophic endings to the human drama where you live. A vision that offers hope and reassurance.
You might eke out a living for another year or two by living in the past and misguided politicians might manage to create another temporary mirage that everything's fine and no change is necessary.
A better world is possible. It could be harder work than anything you've ever done. It will cost a lot of money and could feel very unrewarding. It could take a very long time - generations, lifetimes. More are aligning with long-term visions like Architecture 2030.
If you don't buy that vision, try thinking shorter term. Let's coin a term: 'Architecture NOW'. You can do a lot with recycled cardboard and that could actually be a step in a useful direction.
What does all this mean for residential architecture? Let's start with long-term thinking. Where are the clients? Abu Dhabi, India, and China? Are there any in the US? Who wants to make a difference?
Did someone say 'back to the drawing board'?
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Randall Anway AIA
Principal
New Tapestry, LLC
Old Lyme CT
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Original Message:
Sent: 12-16-2010 07:08
From: Eric Rawlings
Subject: Reasons to ask an Architect to Design Your House
Let's discuss the reasons people don't hire an Architect to custom design a residence and maybe we can back into the remedy. The bank's appraiser doesn't care if the house was designed on a napkin by a 5 year old child, if it was lifted from an internet plan book site, or if a State licensed, local professional with a liability insurance policy designed it. The appraised value is all important in obtaining a loan which is very difficult these days (hence the crisis). If a cheaply built builder box is appraised at the same value as a similar sized house with an Architect's fee applied then how is that an apples to apples comparison? How does the client pay our fee when the bank doesn't recognize a difference between the cheapest built house and an amazing custom home of the same size?
The owner has to pay our fee out of pocket because they are told by the bank that OUR fee has no value. WE HAVE NO VALUE! The bank says we're worthless and this is what people believe. If the bank recognized that a house designed by a local, licensed Architect with a liability insurance policy is most likely to be of better quality and value than a house designed by an unknown designer with unknown qualifications with an unknown understanding of local codes, climate, etc. with no possibility of site visits and no liability insurance policy to safe guard against design errors then MAYBE, just MAYBE people would see the point in hiring us as it would give their home more value than the cheap spec house next door. These are NOT apples to apples structures, but the bank tells the home owner that they are, so why waste more money on a fee for a house that they are being told is of the same value?
I have a seven year track record of houses that I've designed in my area that have consistently outsold all other houses during the same time period, same size, same place. The free market has repeatedly proven that MY houses are more valuable, but the bank refuses to believe the sales records. The bank ignores the will of the free market and continues to insist that cheap builder boxes are the same as my custom houses with awards, media attention, etc.
Value is our problem! If people were told our involvement will result in a more valuable commodity, then maybe people would pay the price, but as long as the bank refuses to acknowledge the difference between crackers and steak, rotten apples and ripe oranges, we will always be irrelevant in the eyes of the consumer.
I believe a local Architect's stamp on the drawings should instantly give more value to any home over a design of unknown origin with no attached liability. It is a greater risk for the bank to lend money to build a house that was NOT professionally designed by a qualified, insured professional. If you had to bet on an unknown Architect or an unknown amateur to design the better house, who would you put your money on? Our society currently says they'd bet on the unknown HACK!
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Eric Rawlings AIA
Owner
Rawlings Design, Inc.
Decatur GA
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Original Message:
Sent: 12-15-2010 08:35
From: Rand Soellner
Subject: Reasons to ask an Architect to Design Your House
Stephen makes an excellent point:
COMPETITIVE BIDDING (Resulting in Better Pricing for the Client): one of the main reasons to engage an architect to design your house. Contractors may not particularly enjoy this, because they would prefer to be the ones with the client's favor, however, if clients can be made to see the distinct advantages of bidding their project out on an apples to apples basis, particularly in today's economy, based on the architect's CDs, the client is bound to receive better pricing. We, as residential architects, are uniquely skilled to be client advocates in this role. We should prepare the actual bid forms so that each contractor bidding prices the job the same. Thank you Stephen.
Okay, how about some more reasons for clients to hire architects to design their homes.
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Rand Soellner AIA
Architect/Owner/Principal
Rand Soellner Architect
Cashiers NC
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