Sean:
In defense of Tamzin, I believe she was responding to a common complaint that no one in AIA monitors these forums. I can tell you, with reasonable certainty, that both AIA staff and volunteer leadership regularly monitor these forums. For instance, I have seen several former AIA Presidents posting here, most recently Jeff Potter. They are often "lurkers" because their active partcipation could be interpreted as being defensive in nature. I can only speak for myself. When I was a Vice President, I signed up for every one of the KnowledgeNet boards, becasue my portfolio was knowledge.
I am really more interested in discussing your other post. I know of nothing that prohibits a discussion of what our clients are looking for, as long as it is not a discussion of fees. I think this is healthy. As you point out, too often as a profession we are self-focused and not listening to our clients.
Out of curiosity, how many of us prepare marketing material that tells the story of our work from the client's perspective? What problems did we help them solve that made their homes a better place to live? Were we true to their budget? How did the process work? Were they happy?
In our firm, which does not do much housing, we talk all the time about being client focused. Without clients, there is no reason for us to exist. We believe in establishing measurable goals with our clients and meeting or exceeding those.
I'd like to hear how others involve their clients in "spreading the word", because I believe that this is far more effective than architects doing it.
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Walter Hainsfurther FAIA
Kurtz Associates Architects
Des Plaines IL
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Original Message:
Sent: 04-19-2013 18:50
From: Sean Catherall
Subject: Dues
This is an example of the divide between the AIA National leadership and the AIA members: a layer of middle-level manager cops hired by the leadership to interface with members without authority to be part of the group nor to speak on behalf of the leadership. If "the AIA is us", then this forum belongs to us, not to the middle-level managers who "monitor" and step in to correct us. This is one reason why "we" are not the AIA, why "we" feel like second class citizens of the organization "we" pay to represent us and why "we" feel like "we" are fighting for change from the outside in.
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Sean Catherall AIA
Herriman UT
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