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Architects, academics gather to reimagine business model for small architectural practices
February 13, 14, and 15, 2013
Memorial Student Center (MSC); Room MSC 1400
Texas A&M University
College Station, TX 77843
Workshop Abstract
This workshop is the first in a series of dialogues between industry and academia aimed at discussing both current and future challenges and opportunities for the teaching and the practice of Architecture, concurrently with exploring and conceptually developing mechanisms to face these challenges and capitalize on these opportunities. This inaugural event will be a facilitated interactive workshop will be focused on the development of a new business model for small architectural practices. The workshop participants will collaborate with each other to identify, explore, and propose ideas for a new business model that will increase the effectiveness of the business of architecture, now and in the future. Working in small groups, the participants will utilize the Building Model Generation methodology that defines nine building blocks, with an emphasis on value propositions; customer segments, channels, and relationships; tasks, resources, and partnerships; and financial viability resulting from the revenue streams and the cost structure generated. The workshop will result in the development of several new implementable approaches to these building blocks, brought together on an initial proposal for a new business model for the business of Architecture, with a focus on small firms. The workshop will also provide a foundation to establish a long-term collaborative network.
For more information or to register:
http://one.arch.tamu.edu/news/2013/1/31/small-practice-workshop/ -------------------------------------------
Karen Pitsley AIA
Transforming Architecture
Highland MD
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