A trio of studies examine the impact that product placement, retail density, and even background music have on a customers perception of value.
What these studies suggest is that it’s possible to affect consumer perceptions of value via environmental modifications. In other words, the way a store is laid out can suggest to a customer that the products within the store are luxurious or a great discount. In this way it’s possible for an architect or design to contribute to a store’s brand in ways beyond simple aesthetic improvements or graphic design.