2011 Webinar Series
AIA Practice Management Knowledge Community continues a free Webinar series this month with an in-depth look at design pricing.
Escaping the Walmarting of Design
Thursday, September 22, 2011
1:00-2:15 PM Eastern / 12:00-1:15 PM Central / 11:00-12:15 AM Mountain / 10:00-11:15 AM Pacific
1.25 AIA/CES credit is available for this webinar
Registration is free, but required. Go to: https://www3.gotomeeting.com/register/663115118
Reserve your seat today!
Description:
This program explores the commoditization of pricing in the design sector – the Walmart effect. In simple microeconomic terms, if the total number of design firms has been going down since 2001 and the numbers of new designers entering the field from college is also going down, when demand stays constant why aren’t fees going up? The presentation presents statistics on trends in the design sector, explains the strategic pricing strategy that puts designers at risk of commoditization, and explains alternate methods of pricing that are available to price services based on the value to the client.
- Learning Objectives: Learn how the laws of supply and demand apply to the design sector.
- Learn how past pricing policies put designers at risk for commoditization.
- Learn how quality-based selection sometimes fails to provide owner-defined value.
- Learn how to escape the low-price spiral.
Presenter: Bob Van Arsdall, Director of Management Analysis, Design Professional
Moderator: Scott A. Kuehn, AIA, PMKC Advisory Group
AIA Antitrust Statement
THE AMERICAN INSTITUTE OF ARCHITECTS AND ITS MEMBERS ARE COMMITTED TO FULL COMPLIANCE WITH ALL LAWS AND REGULATIONS, AND TO MAINTAINING THE HIGHEST ETHICAL STANDARDS IN THE WAY WE CONDUCT OUR OPERATIONS AND ACTIVITIES. OUR COMMITMENT INCLUDES STRICT COMPLIANCE WITH FEDERAL AND STATE ANTITRUST LAWS, WHICH ARE DESIGNED TO PROTECT THIS COUNTRY’S FREE COMPETITIVE ECONOMY.
To learn more about other PMKC activities please visit the Practice Management webpage.