SFRT Events at the AIA National Convention

Join your colleagues at the AIA National Convention in Washington, D.C. on May 16-18, 2012.

The following highlights are of particular interest specifically to small firm owners.

AIA 2012 Small Project Awards

Thursday, May 17 | 2:00-3:30 p.m.
Earn 1.50 CEHs.

Did You Get the Owner's Manual for Your Practice?

Schools simply do not teach architects all they need to know to be creative in practice without getting into legal jeopardy. (And they did not give out the owner's manual on a day when you were sick.) This program, tailored to the small firm, is intended to provide a basic grounding in legal principles that are essential knowledge for practicing architects.

Thursday, May 17 | 4:00 - 5:30 p.m.
Earn 1.50 CEHs.

Internet Business and Social Media for Architects

Your Web Presence and How to Use It to Build Your Practice: Internet business networking and social media are all the rage. But are they rainmakers or major time wasters? Join us in exploring how some architects have used electronic networking to generate business, and discover how Internet networking can expand or supplement your marketing efforts.

Thursday, May 17 | 4:00 - 5:30 p.m.
Earn 1.50 CEHs.

Staying Lean while Working Large

Emerging Small-Firm Business Models: In an unstable economy, small-firm practitioners need new strategies to stay lean to survive down times without limiting the scope of projects that the firm can support.

Friday, May 18 | 2:00 - 3:30 p.m.
Earn 1.50 CEHs.

Small-Firm Marketing and Opening New Markets

The AIA Small Firm Roundtable will examine techniques in small-firm marketing as well as how to engage in new markets including marketing overseas.

Friday, May 18 | 4:00 - 6:00 p.m.
Earn 1.00 CEH.

Get a Free Marketing Communications Check-Up

Gain valuable feedback on the effectiveness of your firm's marketing communications. Bring your marketing plans and collateral to the conference, and schedule a 15-minute communications check-up with a Certified Professional Services Marketer from the Society for Marketing Professional Services(SMPS).

Seasoned marketing professionals will be on hand in the AIA Town Hall to sit down with you and conduct a sustainability audit of your firm's marketing collateral. You'll also take away suggestions to improve your firm's return on investment in marketing and client development initiatives.

Apply for a free marketing critique at AIA Townhall on Thursday, May 17 or Friday, May 18 between 11:00 a.m. and 1:00 p.m.