Kathy,
I completely agree with your assessment. I'd like to take it a step further and call HOUZZ what it is: thinly-veiled usury of the talents and magnanimity of interior designers and architects to become yet another "Joss & Main" or "Wayfair"- an online retailer- to the sole benefit of themselves at the expense of our industry's beneficence.
For example, they draw us in by encouraging lay people to pose their most difficult design dilemmas- and who among us can resist solving a design problem?! Not me, on many occasions. Only, this is for free, at the expense of our time, effort, focus- further diluting our industry's integrity and professionalism.
Secondly, they have created the nebulous "Best of HOUZZ 2016" (or any year)-- based on the online efforts of any designer who takes the time to post good pics of their work and garner online reviews and recommendations from clients and others. This, too, draws us in and yet offers no return on investment; a sheer exercise in futility.
Thirdly, HOUZZ reps send us (this has been my experience) countless requests via email to "set up your preferred profile" or "learn how HOUZZ can help you find clients." (loosely paraphrased.
I have been reticent to take advantage of these email offers or to even speak with a rep because I've heard nothing but "sob stories" from other innocent interior designers, one of which said - in a continuing education seminar- that she "spent $3,000.00 on ads with HOUZZ and received zero ROI."
It concerns me that the AIA leadership would align our professional organization with a company that seemingly has no intention of helping our members -- but have primarily succeeded in profiting by pilfering off of our free services and time wasted online to build their website with our 'holographic' landing pages.
If anyone has had a good experience with HOUZZ, I would like to hear about it.
Thank you,
Tara Imani, AIA, NCIDQ, ASID, CSI
Registered Architect + Interior Designer
Tara Imani Designs, LLC
10333 Richmond Avenue, Suite 170
Houston, TX 77042
Work/Mobile Ph: 832-723-1798
www.taraimanidesigns.com------Original Message------
Tara, Enoch -
Thanks for the replies and for the scammer link. Many of the posted messages match, even down to the exact wording, to the email inquiry I received from HOUZZ. With this experience, I have lost my trust in HOUZZ for being a viable source for my business. If HOUZZ is unable to filter out this kind of malicious activity from happening, what good are they. I am very disappointed that I wasted my time on such a scam. This reassures me that the best clients are found at the local level and not online though social media.
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Kathy Prochnow AIA
Architect
AKAP
Ocean Springs MS
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